44 Seo jobs in Austin

• Conduct keyword research, competitive analysis, and detailed technical audits to identify optimization opportunities.
• Monitor and analyze website performance using SEO tools such as Google Analytics, Google Search Console, Semrush, Moz, and Ahrefs.
• Implement on-page SEO strategies, including metadata optimization, internal linking, structured data, and URL structuring.
• Partner with content teams to integrate SEO best practices into editorial workflows, ensuring content aligns with E-E-A-T principles for improved search visibility and user trust.
• Identify and troubleshoot technical SEO issues, working with developers to implement necessary fixes.
• Collaborate with PR and outreach teams to secure high-quality, relevant backlinks and brand mentions through strategic campaigns that support SEO objectives
• Track SEO trends and algorithm updates to ensure Ziff Davis Shopping remains ahead of the competition.
• Collaborate with cross-functional teams and effectively communicate SEO priorities to influence product, marketing, sales and development roadmaps.
• Stay current with industry news, applying new learnings to continuously evolve the SEO approach.

• 4+ years of experience in SEO with a proven track record of driving organic growth.
• Strong knowledge of SEO core elements, including on-page and off-page tactics.
• Experience working with CMS platforms and optimizing content for SEO.
• Proficiency in HTML, CSS, and other web technologies related to SEO implementation.
• Strong analytical skills with experience in reporting and presenting SEO data.
• Excellent written and verbal communication skills.
• Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.

• Company-sponsored medical, dental, and vision insurance (including domestic partner coverage) + pet insurance
• Flexible Vacation / Paid Time Off
• Charitable Giving Programs that include Paid Time off to volunteer and donation match
• Family Planning Programs like MAVEN Fertility Concierge
• Pregnancy and Paid Parental Leave (up to 16 weeks)
• 401K savings plan with employer match
• Employee stock purchase program (ESPP)
• Wellness Programs: Gym reimbursement, Lose It! and Calm subscriptions
• Hybrid, Remote and Flexible work arrangements

• Diverse and inclusive employee resource groups where you can collaborate with teams across the company while making an impact in the areas that most excite you!

• Conduct keyword research, competitive analysis, and detailed technical audits to identify optimization opportunities.
• Monitor and analyze website performance using SEO tools such as Google Analytics, Google Search Console, Semrush, Moz, and Ahrefs.
• Implement on-page SEO strategies, including metadata optimization, internal linking, structured data, and URL structuring.
• Partner with content teams to integrate SEO best practices into editorial workflows, ensuring content aligns with E-E-A-T principles for improved search visibility and user trust.
• Identify and troubleshoot technical SEO issues, working with developers to implement necessary fixes.
• Collaborate with PR and outreach teams to secure high-quality, relevant backlinks and brand mentions through strategic campaigns that support SEO objectives
• Track SEO trends and algorithm updates to ensure Ziff Davis Shopping remains ahead of the competition.
• Collaborate with cross-functional teams and effectively communicate SEO priorities to influence product, marketing, sales and development roadmaps.
• Stay current with industry news, applying new learnings to continuously evolve the SEO approach.

• 4+ years of experience in SEO with a proven track record of driving organic growth.
• Strong knowledge of SEO core elements, including on-page and off-page tactics.
• Experience working with CMS platforms and optimizing content for SEO.
• Proficiency in HTML, CSS, and other web technologies related to SEO implementation.
• Strong analytical skills with experience in reporting and presenting SEO data.
• Excellent written and verbal communication skills.
• Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.

• Company-sponsored medical, dental, and vision insurance (including domestic partner coverage) + pet insurance
• Flexible Vacation / Paid Time Off
• Charitable Giving Programs that include Paid Time off to volunteer and donation match
• Family Planning Programs like MAVEN Fertility Concierge
• Pregnancy and Paid Parental Leave (up to 16 weeks)
• 401K savings plan with employer match
• Employee stock purchase program (ESPP)
• Wellness Programs: Gym reimbursement, Lose It! and Calm subscriptions
• Hybrid, Remote and Flexible work arrangements

• Diverse and inclusive employee resource groups where you can collaborate with teams across the company while making an impact in the areas that most excite you!

We are seeking an experienced and results-driven SEO Manager to lead and execute strategies for a diverse portfolio of clients while also managing a growing team of SEO professionals. The ideal candidate will have a deep understanding of SEO content, technical SEO, and the evolving SERP landscape.

At Optimal, we are actively looking to scale standout candidates those who are ready for significant opportunities and hungry to take on meaningful responsibilities that drive real business results for our clients. New employees that grow the fastest at our company are strategic problem solvers who are proactively looking to improve with innovative ideas but are also relentless at following through.

The SEO Manager role requires a strategic thinker who can collaborate with internal teams, communicate effectively with clients, analyze performance metrics, and continuously refine SEO tactics to achieve business objectives. As part of the role, you will be responsible for mentoring and leading junior team members, with the long-term goal of building out a robust SEO team under your leadership.

Optimal is a performance marketing agency on a mission, bringing together the best data, technology, and people to achieve our clients marketing goals. Brand, campaign, or cause: we maximize performance at every moment.

We are not only digital media strategists were award-winning industry leaders, with deep knowledge spanning all things digital: from advertising and paid media, to marketing and communications, to audience data and analytics, we deliver for our clients.

Everyone at Optimal has the opportunity to learn, grow, and progress. Through our proprietary training programs, we provide our team members with the personal and professional development they need to achieve advancement at any stage in their careers.

Were always looking for exceptional people to join our team. If this sounds like you, please apply!

• Develop and implement tailored, performance-based SEO strategies for multiple clients, aligning with their business goals and industry best practices.
• Responsible for managing client deliverables and developing ongoing strategies that drive results.
• Perform SEO assessments/audits of clients websites, including technical site components, content strategy, and competitor analysis.
• Write SEO-driven content for a variety of industries.
• Work closely with content writing resources (both internally and on the client side) to produce high-quality, research-backed content in line with SEO strategy.
• Manage technical SEO optimization, including site speed optimization, mobile friendliness, structured data, crawlability, and indexation.
• Monitor, analyze, and report on SEO performance for clients using tools such as Google Analytics and Google Search Console.
• Provide clients with clear, actionable insights and recommendations to improve their organic search performance.
• Stay up-to-date with the latest industry trends, algorithm updates, and SEO best practices to ensure continued success.
• Work closely with client stakeholders to communicate strategy, performance, and opportunities for growth.
• Directly manage junior SEO specialists, fostering a culture of learning and innovation within the agency.
• Motivate the team, fostering a positive and productive work environment.

• 5+ years of professional SEO experience, preferably in a digital marketing agency.
• Ability to manage multiple clients and projects, prioritize tasks, and meet deadlines in a dynamic setting.
• Strong experience with Google Analytics and Google Search Console.
• Experience with SEO platforms and tools (e.g. Moz, WebCEO, Ahrefs, etc.).
• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
• Strong blog and article-writing skills.
• Familiarity with SEO Content and Technical SEO best practices.
• SEO certifications (Google Analytics, HubSpot, SEMrush, etc.) are a plus.
• Familiarity with HTML and CSS preferred.
• Familiarity with CMS platforms such as WordPress, Shopify, and Magento.
• Excellent client communication and presentation skills.
• A proactive and problem-solving mindset with a passion for digital marketing.

• The base salary ranges from $85,000 to $95,000 annually depending upon factors including, but not limited to, experience, skill level, education and location.
• Open leave (paid time off).
• Paid Leave for new parents.
• Health insurance (including dental and vision).
• Flex Spending Plan.
• Employee Assistance Program.
• 401K with company matching.
• Student Loan Repayment Program.

This role is based out of our Austin office. We work on a hybrid basis at our office locations, with many team members working entirely from home. Work hours are consistently 9:00 A.M. to 5:00 P.M., Monday - Friday, with the expectation that evening and weekend work will be required as necessary.

We strive to make every work day a good day, in every way we can. We offer a range of benefits including:

• Conduct keyword research, competitive analysis, and detailed technical audits to identify optimization opportunities.
• Monitor and analyze website performance using SEO tools such as Google Analytics, Google Search Console, Semrush, Moz, and Ahrefs.
• Implement on-page SEO strategies, including metadata optimization, internal linking, structured data, and URL structuring.
• Partner with content teams to integrate SEO best practices into editorial workflows, ensuring content aligns with E-E-A-T principles for improved search visibility and user trust.
• Identify and troubleshoot technical SEO issues, working with developers to implement necessary fixes.
• Collaborate with PR and outreach teams to secure high-quality, relevant backlinks and brand mentions through strategic campaigns that support SEO objectives
• Track SEO trends and algorithm updates to ensure Ziff Davis Shopping remains ahead of the competition.
• Collaborate with cross-functional teams and effectively communicate SEO priorities to influence product, marketing, sales and development roadmaps.
• Stay current with industry news, applying new learnings to continuously evolve the SEO approach.

• 4+ years of experience in SEO with a proven track record of driving organic growth.
• Strong knowledge of SEO core elements, including on-page and off-page tactics.
• Experience working with CMS platforms and optimizing content for SEO.
• Proficiency in HTML, CSS, and other web technologies related to SEO implementation.
• Strong analytical skills with experience in reporting and presenting SEO data.
• Excellent written and verbal communication skills.
• Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.

• Company-sponsored medical, dental, and vision insurance (including domestic partner coverage) + pet insurance
• Flexible Vacation / Paid Time Off
• Charitable Giving Programs that include Paid Time off to volunteer and donation match
• Family Planning Programs like MAVEN Fertility Concierge
• Pregnancy and Paid Parental Leave (up to 16 weeks)
• 401K savings plan with employer match
• Employee stock purchase program (ESPP)
• Wellness Programs: Gym reimbursement, Lose It! and Calm subscriptions
• Hybrid, Remote and Flexible work arrangements

• Diverse and inclusive employee resource groups where you can collaborate with teams across the company while making an impact in the areas that most excite you!

• Conduct keyword research, competitive analysis, and detailed technical audits to identify optimization opportunities.
• Monitor and analyze website performance using SEO tools such as Google Analytics, Google Search Console, Semrush, Moz, and Ahrefs.
• Implement on-page SEO strategies, including metadata optimization, internal linking, structured data, and URL structuring.
• Partner with content teams to integrate SEO best practices into editorial workflows, ensuring content aligns with E-E-A-T principles for improved search visibility and user trust.
• Identify and troubleshoot technical SEO issues, working with developers to implement necessary fixes.
• Collaborate with PR and outreach teams to secure high-quality, relevant backlinks and brand mentions through strategic campaigns that support SEO objectives
• Track SEO trends and algorithm updates to ensure Ziff Davis Shopping remains ahead of the competition.
• Collaborate with cross-functional teams and effectively communicate SEO priorities to influence product, marketing, sales and development roadmaps.
• Stay current with industry news, applying new learnings to continuously evolve the SEO approach.

• 4+ years of experience in SEO with a proven track record of driving organic growth.
• Strong knowledge of SEO core elements, including on-page and off-page tactics.
• Experience working with CMS platforms and optimizing content for SEO.
• Proficiency in HTML, CSS, and other web technologies related to SEO implementation.
• Strong analytical skills with experience in reporting and presenting SEO data.
• Excellent written and verbal communication skills.
• Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.

• Company-sponsored medical, dental, and vision insurance (including domestic partner coverage) + pet insurance
• Flexible Vacation / Paid Time Off
• Charitable Giving Programs that include Paid Time off to volunteer and donation match
• Family Planning Programs like MAVEN Fertility Concierge
• Pregnancy and Paid Parental Leave (up to 16 weeks)
• 401K savings plan with employer match
• Employee stock purchase program (ESPP)
• Wellness Programs: Gym reimbursement, Lose It! and Calm subscriptions
• Hybrid, Remote and Flexible work arrangements

• Diverse and inclusive employee resource groups where you can collaborate with teams across the company while making an impact in the areas that most excite you!

About us

At Auctane, we are united by a passion to help businesses deliver - whatever their size, wherever they are, and however they operate. We make it possible for businesses to meet the ever-changing requirements of their industry and customer expectations. Auctane products enable hundreds of thousands of businesses to annually mail and ship billions of items - over $200 billion worth - to recipients around the globe.

The Auctane family of mailing and shipping software products includes ShipStation, Stamps.com, ShipStation API, Endicia, Metapack, GlobalPost, Packlink, and Return Rabbit. Our partners include Amazon, UPS, USPS, eBay, BigCommerce, Shopify, WooCommerce, and Walmart.

Our values

Win as One. Delight Customers. Deliver Great Outcomes.

About the role

We are seeking a highly analytical, strategic, and experienced Senior Manager, Search Engine Optimization (SEO) to lead our organic growth initiatives across multiple web properties. You will be responsible for developing, implementing, and measuring the success of our overall SEO strategy to increase organic visibility, traffic, clicks, and conversions. This role requires a deep understanding of all facets of SEO, strong leadership capabilities to manage a specialized team, and a proven ability to translate data into actionable insights and tangible results, particularly within the SaaS landscape.

This position is hybrid (3 days per week in office) and is located in Austin, Texas.

Travel Requirements: No travel required.

What will you be doing?

• SEO Strategy Development & Execution: Define, own, and drive the comprehensive SEO strategy and roadmap encompassing technical SEO, content strategy, keyword strategy, link building, and on-page optimization for multiple company websites.
• Team Leadership & Management: Lead, mentor, and develop a team of SEO specialists, including direct management of technical and content SEO resources. Foster a collaborative environment, set clear goals, and ensure high-quality execution.
• Performance Monitoring & Reporting: Establish key SEO performance indicators (KPIs), create and maintain dashboards, analyze performance data, and deliver regular, insightful reports to stakeholders and executive leadership on traffic, rankings, conversions, and ROI.
• Data-Driven Decision Making: Utilize web analytics, SEO tools, and competitor analysis to identify opportunities, inform strategic decisions, test hypotheses, and measure the impact of SEO initiatives.
• Drive Organic Growth: Be accountable for achieving ambitious organic traffic and conversion growth targets across all managed web properties.
• Cross-Functional Collaboration: Work closely with Marketing, Content, Product, Engineering, and Web Development teams to ensure SEO best practices are integrated into web development, content creation, website design, and marketing campaigns.
• Technical SEO Oversight: Guide the technical SEO roadmap, ensuring websites are optimized for crawlability, indexability, schema markup, site speed, mobile-friendliness, and other technical ranking factors.
• Content Strategy Alignment: Collaborate with content creators and the Content SEO Specialist to ensure content is optimized for search engines, aligns with user intent, and supports keyword strategy.
• Industry Expertise: Stay current with the latest SEO trends, shift to AI search, algorithm updates, industry best practices, and competitor strategies, particularly within the SaaS and e-commerce/shipping sectors.
• Budget Management: Manage the SEO budget effectively, including tool subscriptions and potential agency/contractor relationships.

• Experience: 7+ years of hands-on experience in Search Engine Optimization, with a proven track record of developing and executing successful SEO strategies that drive significant organic growth.
• Leadership: 3+ years of experience managing and leading SEO teams or direct reports.
• Industry Background: Demonstrated experience working within the SaaS (Software-as-a-Service) industry is required.
• Analytical Skills: Highly data-driven with strong analytical and problem-solving skills. Expertise in interpreting data, identifying trends, and translating insights into actionable strategies.
• Technical Proficiency: Deep understanding of technical SEO factors, website architecture, HTML, CSS, and JavaScript impacts on SEO.
• SEO Tool Expertise: Proficiency with industry-standard SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, Profound AI, Brandlight, Lumar, etc.).
• Multi-Site Experience: Experience managing SEO for multiple websites simultaneously.
• Communication: Excellent verbal, written, and presentation skills with the ability to communicate complex SEO concepts to diverse audiences, including senior leadership.
• Education: Bachelor's degree in Marketing, Business, Computer Science, or a related field, or equivalent practical experience.

• Direct experience in e-commerce SaaS or shipping/logistics software .
• Experience with SEO in multiple languages and markets.
• Experience with SEO for lead generation and conversion rate optimization (CRO).
• Master's degree or relevant certifications.

• We are a hybrid company. All team members at Auctane in Austin come into the office Tuesdays, Wednesdays and Thursdays.
• Take the reins of your time off with our Flex Time Off policy - because work-life balance should always be in your hands!
• We offer 12 paid holidays for all of our US employees!
• 401k employer matching program - because your future deserves a friendly boost!
• We conduct annual merit reviews to recognize and reward your hard work and achievements.
• Company events, we work hard, play hard! We do our best every day, even at our regular team-building events.
• Attractive office space in the heart of central Austin, Texas (free drinks, snacks.).
• Indulge in weekly catered lunches at our office - a delicious perk to fuel your work.
• Health and Wellness: The well-being of our team is super important to us. Choose from different options that include medical, dental, and vision plans.
• Fitness center in the office with Tonal Mirrors, Pelotons, free weights, etc.
• Employee Assistance Program. We offer up to 8 free mental health sessions.
• We offer gym discounts to help you stay fit and healthy!
• We offer education reimbursement to all employees, ensuring that you can pursue your educational goals while excelling in your career with us. Invest in your future and let us support your growth every step of the way.
• Employee Referral Program! We reward employees helping us find top talent!
• An inclusive, casual and upbeat work environment. The personality and opinions of each of our team members are important and valid; we aim to offer all employees a safe environment where they can be themselves and thrive.

• Sit for prolonged periods of time
• Utilize wrist and hands for a prolonged period of time
• Walk short distances
• Stand for short periods
• Speaking and conversing with others
• Lift up to 25lbs without assistance up to chest height

About us At Auctane, we are united by a passion to help businesses deliver - whatever their size, wherever they are, and however they operate. We make it possible for businesses to meet the ever-changing requirements of their industry and customer expectations. Auctane products enable hundreds of thousands of businesses to annually mail and ship billions of items - over $200 billion worth - to recipients around the globe. The Auctane family of mailing and shipping software products includes ShipStation, Stamps.com, ShipStation API, Endicia, Metapack, GlobalPost, Packlink, and Return Rabbit. Our partners include Amazon, UPS, USPS, eBay, BigCommerce, Shopify, WooCommerce, and Walmart. Our values Win as One. Delight Customers. Deliver Great Outcomes. About the role We are seeking a highly analytical, strategic, and experienced Senior Manager, Search Engine Optimization (SEO) to lead our organic growth initiatives across multiple web properties. You will be responsible for developing, implementing, and measuring the success of our overall SEO strategy to increase organic visibility, traffic, clicks, and conversions. This role requires a deep understanding of all facets of SEO, strong leadership capabilities to manage a specialized team, and a proven ability to translate data into actionable insights and tangible results, particularly within the SaaS landscape. This position is hybrid (3 days per week in office) and is located in Austin, Texas. Travel Requirements: No travel required. What will you be doing? SEO Strategy Development & Execution: Define, own, and drive the comprehensive SEO strategy and roadmap encompassing technical SEO, content strategy, keyword strategy, link building, and on-page optimization for multiple company websites. Team Leadership & Management: Lead, mentor, and develop a team of SEO specialists, including direct management of technical and content SEO resources. Foster a collaborative environment, set clear goals, and ensure high-quality execution. Performance Monitoring & Reporting: Establish key SEO performance indicators (KPIs), create and maintain dashboards, analyze performance data, and deliver regular, insightful reports to stakeholders and executive leadership on traffic, rankings, conversions, and ROI. Data-Driven Decision Making: Utilize web analytics, SEO tools, and competitor analysis to identify opportunities, inform strategic decisions, test hypotheses, and measure the impact of SEO initiatives. Drive Organic Growth: Be accountable for achieving ambitious organic traffic and conversion growth targets across all managed web properties. Cross-Functional Collaboration: Work closely with Marketing, Content, Product, Engineering, and Web Development teams to ensure SEO best practices are integrated into web development, content creation, website design, and marketing campaigns. Technical SEO Oversight: Guide the technical SEO roadmap, ensuring websites are optimized for crawlability, indexability, schema markup, site speed, mobile-friendliness, and other technical ranking factors. Content Strategy Alignment: Collaborate with content creators and the Content SEO Specialist to ensure content is optimized for search engines, aligns with user intent, and supports keyword strategy. Industry Expertise: Stay current with the latest SEO trends, shift to AI search, algorithm updates, industry best practices, and competitor strategies, particularly within the SaaS and e-commerce/shipping sectors. Budget Management: Manage the SEO budget effectively, including tool subscriptions and potential agency/contractor relationships. What are we looking for? Experience: 7+ years of hands-on experience in Search Engine Optimization, with a proven track record of developing and executing successful SEO strategies that drive significant organic growth. Leadership: 3+ years of experience managing and leading SEO teams or direct reports. Industry Background: Demonstrated experience working within the SaaS (Software-as-a-Service) industry is required. Analytical Skills: Highly data-driven with strong analytical and problem-solving skills. Expertise in interpreting data, identifying trends, and translating insights into actionable strategies. Technical Proficiency: Deep understanding of technical SEO factors, website architecture, HTML, CSS, and JavaScript impacts on SEO. SEO Tool Expertise: Proficiency with industry-standard SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, Profound AI, Brandlight, Lumar, etc.). Multi-Site Experience: Experience managing SEO for multiple websites simultaneously. Communication: Excellent verbal, written, and presentation skills with the ability to communicate complex SEO concepts to diverse audiences, including senior leadership. Education: Bachelor's degree in Marketing, Business, Computer Science, or a related field, or equivalent practical experience. What will make you stand out? Direct experience in e-commerce SaaS or shipping/logistics software . Experience with SEO in multiple languages and markets. Experience with SEO for lead generation and conversion rate optimization (CRO). Master's degree or relevant certifications. What do we offer? We are a hybrid company. All team members at Auctane in Austin come into the office Tuesdays, Wednesdays and Thursdays. Take the reins of your time off with our Flex Time Off policy - because work-life balance should always be in your hands! We offer 12 paid holidays for all of our US employees! 401k employer matching program - because your future deserves a friendly boost! We conduct annual merit reviews to recognize and reward your hard work and achievements. Company events, we work hard, play hard! We do our best every day, even at our regular team-building events. Attractive office space in the heart of central Austin, Texas (free drinks, snacks.). Indulge in weekly catered lunches at our office - a delicious perk to fuel your work. Health and Wellness: The well-being of our team is super important to us. Choose from different options that include medical, dental, and vision plans. Fitness center in the office with Tonal Mirrors, Pelotons, free weights, etc. Employee Assistance Program. We offer up to 8 free mental health sessions. We offer gym discounts to help you stay fit and healthy! We offer education reimbursement to all employees, ensuring that you can pursue your educational goals while excelling in your career with us. Invest in your future and let us support your growth every step of the way. Employee Referral Program! We reward employees helping us find top talent! An inclusive, casual and upbeat work environment. The personality and opinions of each of our team members are important and valid; we aim to offer all employees a safe environment where they can be themselves and thrive. Additional Position Duties: (The following is a list of what all employees, except those with medical accommodation, may be regularly required to do.) Sit for prolonged periods of time Utilize wrist and hands for a prolonged period of time Walk short distances Stand for short periods Speaking and conversing with others Lift up to 25lbs without assistance up to chest height Equal Opportunity Employer/Veterans/Disabled If you are based in California, we encourage you to read this important information about the ShipStation Privacy Policy for California residents linked here. #J-18808-Ljbffr

Thank you for your interest in joining our team. We are no longer accepting applications for this role. Please check our careers page for current open positions at Optimal.

Optimal is looking for a Digital Marketing Specialist (SEO) to join our innovative, growing, Austin, SEO team. Optimal specializes in comprehensive SEO strategies, including industry-leading content marketing, link building, and website optimizations.

At Optimal, we are actively looking to scale standout candidates those who are ready for significant opportunities and hungry to take on meaningful responsibilities that drive real business results for our clients. New employees that grow the fastest at our company are strategic problem solvers who are proactively looking to improve with innovative ideas but are also relentless at following through.

As a Digital Marketing Specialist (SEO) for Optimal, you are responsible for extensive writing and content creation. At Optimal, you will be given the opportunity to gain hands-on experience in both technical and content SEO strategies. You will work directly with clients to help them grow high-quality web traffic and increase conversions. As part of the SEO team, youll get hands-on training from SEO industry experts to sharpen your personal digital marketing toolset.

Optimal is a performance marketing agency on a mission, bringing together the best data, technology, and people to achieve our clients marketing goals. Brand, campaign, or cause: we maximize performance at every moment.

We are not only digital media strategists were award-winning industry leaders, with deep knowledge spanning all things digital: from advertising and paid media, to marketing and communications, to audience data and analytics, we deliver for our clients.

Everyone at Optimal has the opportunity to learn, grow, and progress. Through our proprietary training programs, we provide our team members with the personal and professional development they need to achieve advancement at any stage in their careers.

Were always looking for exceptional people to join our team. If this sounds like you, please apply!

• Work closely with content writing resources (both internally and on the client) to produce high-quality, research-backed content in line with SEO strategy
• Write high-quality website content, including new articles and landing pages
• Identify new SEO opportunities that will drive success for our clients
• Perform SEO assessments/audits of clients websites, including technical site components, content strategy, and competitor analysis
• Implement on-page SEO optimizations such as headers, metadata, schema, etc.
• Work with developers to implement technical SEO deliverables, such as 301 redirects, canonical issues, image compression, site speed, etc.
• Analyze clients web analytics performance, write up performance analysis reports, and present reports to clients

• 1+ years of relevant SEO experience
• Bachelors degree in Marketing, Advertising, Journalism, Analytics, English/Writing, or Communications; or relevant experience through school and/or internships
• Ability to extract meaningful insights from data analysis and make specific SEO recommendations
• Some experience with Google Analytics and Google Search console
• Strong written and verbal communication skills are a must
• Familiar with best practices for technical SEO components such as schema, canonicals, Core Web Vitals, and XML sitemaps
• Some experience with SEO platforms and tools (e.g., Moz, WebCEO, Ahrefs, etc.)
• Familiarity with conversion rate optimization best practices and ability to identify opportunities for improvements throughout clients websites
• Proficient with Microsoft Office suite, especially Excel
• Familiarity with HTML and CSS is a plus

• The base salary ranges from $55,000 to $68,000 annually depending upon factors including, but not limited to, experience, skill level, education, and location.
• Open leave (paid time off)
• Paid Leave for new parents
• Health insurance (including dental and vision)
• Flex Spending Plan
• Employee Assistance Program
• 401K with company matching
• Student Loan Repayment Program
• Rewards and recognition programs
• And so much more!

This role is based out of our Austin office. We work on a hybrid basis at our office location, with three days per week working in the office and two days per week working from home. Work hours are consistently 9:00 A.M. to 5:00 P.M., Monday - Friday, with the expectation that evening and weekend work will be required as necessary.

We strive to make every work day a good day, in every way we can.We offer a range of benefits including:

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It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

The Senior Manager, SEO & AIO will report to the Senior Director of Digital Scaled Marketing and work closely with the SEO team, SEM Team, content writers, marketing technology, and business leads from the demand generation team. This role will also work with internal stakeholders, vendors and development teams to drive the expansion ServiceNow's digital footprint across organic search platforms. This is a people-manger position where you'll manage the SEO team and drive forward results cross-functionally including through AIO.

What you get to do in this role:

• Own and drive the end-to-end SEO/AIO strategy with a focus on delivering measurable business impact across traffic, engagement, leads, and pipeline. Bring a rigorous, data-driven approach to planning, execution, and iteration.

• Serve as the strategic SEO and AIO leader, connecting organic search performance to business growth.

• Develop and implement forward-thinking initiatives that ensure SEO and AI-optimized content (AIO) are key levers in the company's digital success.

• Translate SEO & AIO performance into business value by driving prioritization across teams. Clearly communicate impact, tie initiatives to revenue goals, and advocate for resourcing based on opportunity size and competitive positioning.

• Lead the evolution of SEO practices, integrating AIO best practices and adapting to algorithm updates and search trends. Maintain ServiceNow's authority in organic search by continuously optimizing the strategy and execution roadmap.

• Manage and mentor the existing SEO team to drive high performance, scale SEO operations, and continually raise the bar on impact and execution.

• Ability to quickly analyze and audit web pages for SEO/AIO improvements

• Communicate with a data driven approach to internal stakeholders and execution teams to ensure correct prioritization of SEO/AIO recommendations

• Set appropriate goals, timelines, and paths to improving each component of the program

• Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities

• Monitor and evaluate LLMs, search results and search performance across the major search engines and markets. Partner with the analytics team to create and deliver SEO performance reports, and provide actionable insights to other marketing channels and internal stakeholders

• Build a roadmap of experiments and initiatives to drive organic traffic, engagement, leads and pipeline

• Use various tools including but not limited to SEO tools and web analytics tools (Analytics, Search Console, Screaming Frog, SEMRush etc.) to support the compilation of data and develop recommendation

• Provide detailed competitive analysis and ensure ServiceNow is maintaining authority across key business units and keyword themes

• Stay abreast on top trends, best practices, and algorithms to continually develop winning strategies

• 8+ years of hands-on SEO experience, preferably with a large scale B2B SaaS organization, inclusive of AIO

• 3+ years of management experience, preferably of full-time employees with a history of driving impact

• Track record of driving SEO & AIO strategy to deliver large scale impact, leveraging big ideas to drive big results

• Experience with AIO and building inclusive AIO strategies alongside SEO

• Deep understanding of AI optimization and search optimization tactics, both content and technical, and the impact of each tactic

• Ability to develop SEO strategies, a long term SEO vision and drive a roadmap for SEO

• Proven track record in managing SEO projects from inception to completion and review

• Strong knowledge and experience with HTML/CSS and SEO implications

• Understanding of AI, it's role in search marketing and AI optimization methods

• Strong analytical mindset and critical thinking skills

• Expert experience with MS Excel

• Familiarity with SERPs (Google, Bing, Yahoo) as well as LLMs

• Passion for metrics and quantitative analysis, and ability to translate complex concepts into requirements with clear business outcomes

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here ( . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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