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11,518 Marketers jobs in the United States
Vice President, Luxury Brand Marketing Strategy
22102 McLean, Virginia
Hilton
Posted today
Job Viewed
Job Description
_***This role is based at one of our corporate offices in McLean, VA or New York City, NY***_
The Luxury Brands Marketing Strategy team brings to life the unique promise of Hilton's portfolio of Hilton's Luxury brands by defining, creating, and delivering exceptional multi-channel marketing campaigns designed to drive business results.
**What will I be doing?**
Reporting into the Luxury Brand Team, the Vice President, Luxury Brand Marketing Strategy will partner closely with the Waldorf Astoria, Conrad, and LXR Hotels & Resorts brand heads on all things brand marketing. The VP will drive the strategic development of global brand positioning and lead the creation of high-impact marketing initiatives to drive revenue, grow market share, build brand loyalty, and drive brand health for the Waldorf Astoria, Conrad, and LXR Hotels & Resorts brands. This person will be the key marketing lead for the Luxury team, championing the brands in the category, and building strong, constructive relationships with the Brand teams, Marketing & Loyalty Team, Communications, Regional Commercial Teams, prospective and current strategic partners, sales, Development, and Hotel Owners. Serve as a trusted business partner to the Brand and Hotel Teams representing the holistic marketing engine - including loyalty and performance media.
In this role, you will set strategic direction, align cross functional teams to execute campaigns, and drive business outcomes. You will establish strong interaction models across a diverse set of stakeholders and pivot as needed in response to dynamic market condition and build momentum and buy-in for your ideas with data, insights, and storytelling.
**More specifically you will:**
+ Partner with Brand Heads to lead the development of the brand positioning and execution of marketing globally (brand and performance), in conjunction with functional centers of excellence (media, creative, communications, loyalty), and create a high-impact physical and digital presence that drives brand differentiation that commands a market premium.
+ Identify core research, analytics, and metrics to inform consumer insights, drive efficiency of marketing executions, and develop strong, engaging creative media strategies.
+ Lead creative agencies of record to ensure positive relationships and facilitate groundbreaking, world- class work.
+ Partner with our Creative and Media Teams and agencies to plan and implement go-to-market strategies to achieve brand goals.
+ Actively partner to continuously improve the guest experience - and brand signatures and rituals - at our luxury hotels - pre, post, and during the Stay.
+ Monitor success and opportunities for improvement in a test-and-learn environment to improve return on investment.
+ Provide direction to and collaborate with current and prospective hotels, management companies, and Owners to ensure high-impact performance and halo the brand through marquee openings and other activity
+ Develop strategic partnerships that are linked to global strategies to build relationships with third parties and reach new audiences, working with Partnership team partners
+ Collaborate with and influence key partners in the matrix, and actively manage stakeholders up, down, and diagonally across the enterprise, with a focus on Owners, Regional Leadership, Category and Global Brand Heads, and Brand Performance Support
+ Develop and manage the brand marketing budget, including ratio of working to non-working dollars and monthly/quarterly forecasting and actuals reconciliation
+ Recruit and nurture top talent, and foster a high performing environment that builds a performance- driven, dynamic, highly engaged team
**What are we looking for?**
**Success will demonstrate itself through the following attributes and skills:**
+ Proven expertise leading Brand Marketing Strategy for a global, complex matrix company - ideally in the luxury and/or luxury travel or hospitality category
+ Collaboration and partnering skills to serve as a trusted advisor to our senior brand management leaders, Hotel Owners (franchisees) and other key partners (such as hotel operators, Commercial Services peers, Finance, Legal, Communications)
+ Experience leading global marketing teams and working in a Center of Excellence (CoE) marketing model
+ Creative and collaborative leader who brings entrepreneurial energy to existing and new business opportunities
+ Deep understanding of customer-centric, modern marketing (content, social, culture, CRM, etc.)
**To fulfill this role successfully, you must possess the following minimum qualifications and experience:**
+ Ten (10) years in consumer and brand marketing - primarily within large, global consumer brand company(ies) - ideally in the luxury and/or luxury travel or hospitality category
+ Five (5) years of experience leading department operations, including strategy, talent and budgets
+ Five (5) years in a Senior Director leadership role responsible for brand marketing strategy
**It would be useful in this position for you to demonstrate the following capabilities and distinctions:**
+ Five (5) years in a VP leadership role responsible for brand marketing strategy
+ Previous experience serving customers in a similar segment (Waldorf Astoria, Conrad, LXR Hotels & Resorts) for a hospitality, travel, restaurant, or credit card company
+ Previous leadership in brand marketing for a global hospitality company
+ Previous leadership at franchising company
+ Master's Degree in Business Administration (MBA) or management consulting experience (in addition to above requirements for previous experience leading an internal brand marketing strategy team for global company(ies)
**What is it like working for Hilton?**
Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to ourbenefitssuch as the Go Hilton travel program, employee stock purchase program, and paid time off including parental leave.
Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio ofworld-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World's Best Workplaces. Check out theHilton Careers blogandInstagramto learn more about what it's like to be on Team Hilton!
We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law. Pleasecontact usif you require an accommodation during the application process.
Hilton offers its eligible team members a comprehensive benefits package including medical and prescription drug coverage, dental coverage, vision coverage, life insurance, short-and long-term disability insurance, access to our employee stock purchase plan (ESPP) where you can purchase Hilton shares at a 15 percent discount, a 401(k) savings plan, 20 days of paid time off accruing over your first year of employment and increasing up to 25 days after completing one year of full employment, up to 12 weeks of paid leave for birth parents and 4 weeks for non-birth parents, 10 paid holidays and 2 floating holidays throughout the year, up to 5 bereavement days, flexible spending accounts, a health savings account, an employee assistance program, access to a care coordination program ("Wellthy"), a legal services program, an educational assistance program, adoption assistance, a backup childcare program, pre-tax commuter benefit and our travel discount. The annual salary range for this role is $275,000 - $325,000 and is determined based on applicable and specialized experience and location. Subject to plan terms and conditions, you will be eligible to participate in the Hilton Annual Incentive (Bonus) Plan, and the Company's long-term incentive plan, consistent with other team members at the same level and/or position within the Company.
**Job:** _Brands_
**Title:** _Vice President, Luxury Brand Marketing Strategy_
**Location:** _null_
**Requisition ID:** _COR015D8_
**EOE/AA/Disabled/Veterans**
The Luxury Brands Marketing Strategy team brings to life the unique promise of Hilton's portfolio of Hilton's Luxury brands by defining, creating, and delivering exceptional multi-channel marketing campaigns designed to drive business results.
**What will I be doing?**
Reporting into the Luxury Brand Team, the Vice President, Luxury Brand Marketing Strategy will partner closely with the Waldorf Astoria, Conrad, and LXR Hotels & Resorts brand heads on all things brand marketing. The VP will drive the strategic development of global brand positioning and lead the creation of high-impact marketing initiatives to drive revenue, grow market share, build brand loyalty, and drive brand health for the Waldorf Astoria, Conrad, and LXR Hotels & Resorts brands. This person will be the key marketing lead for the Luxury team, championing the brands in the category, and building strong, constructive relationships with the Brand teams, Marketing & Loyalty Team, Communications, Regional Commercial Teams, prospective and current strategic partners, sales, Development, and Hotel Owners. Serve as a trusted business partner to the Brand and Hotel Teams representing the holistic marketing engine - including loyalty and performance media.
In this role, you will set strategic direction, align cross functional teams to execute campaigns, and drive business outcomes. You will establish strong interaction models across a diverse set of stakeholders and pivot as needed in response to dynamic market condition and build momentum and buy-in for your ideas with data, insights, and storytelling.
**More specifically you will:**
+ Partner with Brand Heads to lead the development of the brand positioning and execution of marketing globally (brand and performance), in conjunction with functional centers of excellence (media, creative, communications, loyalty), and create a high-impact physical and digital presence that drives brand differentiation that commands a market premium.
+ Identify core research, analytics, and metrics to inform consumer insights, drive efficiency of marketing executions, and develop strong, engaging creative media strategies.
+ Lead creative agencies of record to ensure positive relationships and facilitate groundbreaking, world- class work.
+ Partner with our Creative and Media Teams and agencies to plan and implement go-to-market strategies to achieve brand goals.
+ Actively partner to continuously improve the guest experience - and brand signatures and rituals - at our luxury hotels - pre, post, and during the Stay.
+ Monitor success and opportunities for improvement in a test-and-learn environment to improve return on investment.
+ Provide direction to and collaborate with current and prospective hotels, management companies, and Owners to ensure high-impact performance and halo the brand through marquee openings and other activity
+ Develop strategic partnerships that are linked to global strategies to build relationships with third parties and reach new audiences, working with Partnership team partners
+ Collaborate with and influence key partners in the matrix, and actively manage stakeholders up, down, and diagonally across the enterprise, with a focus on Owners, Regional Leadership, Category and Global Brand Heads, and Brand Performance Support
+ Develop and manage the brand marketing budget, including ratio of working to non-working dollars and monthly/quarterly forecasting and actuals reconciliation
+ Recruit and nurture top talent, and foster a high performing environment that builds a performance- driven, dynamic, highly engaged team
**What are we looking for?**
**Success will demonstrate itself through the following attributes and skills:**
+ Proven expertise leading Brand Marketing Strategy for a global, complex matrix company - ideally in the luxury and/or luxury travel or hospitality category
+ Collaboration and partnering skills to serve as a trusted advisor to our senior brand management leaders, Hotel Owners (franchisees) and other key partners (such as hotel operators, Commercial Services peers, Finance, Legal, Communications)
+ Experience leading global marketing teams and working in a Center of Excellence (CoE) marketing model
+ Creative and collaborative leader who brings entrepreneurial energy to existing and new business opportunities
+ Deep understanding of customer-centric, modern marketing (content, social, culture, CRM, etc.)
**To fulfill this role successfully, you must possess the following minimum qualifications and experience:**
+ Ten (10) years in consumer and brand marketing - primarily within large, global consumer brand company(ies) - ideally in the luxury and/or luxury travel or hospitality category
+ Five (5) years of experience leading department operations, including strategy, talent and budgets
+ Five (5) years in a Senior Director leadership role responsible for brand marketing strategy
**It would be useful in this position for you to demonstrate the following capabilities and distinctions:**
+ Five (5) years in a VP leadership role responsible for brand marketing strategy
+ Previous experience serving customers in a similar segment (Waldorf Astoria, Conrad, LXR Hotels & Resorts) for a hospitality, travel, restaurant, or credit card company
+ Previous leadership in brand marketing for a global hospitality company
+ Previous leadership at franchising company
+ Master's Degree in Business Administration (MBA) or management consulting experience (in addition to above requirements for previous experience leading an internal brand marketing strategy team for global company(ies)
**What is it like working for Hilton?**
Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to ourbenefitssuch as the Go Hilton travel program, employee stock purchase program, and paid time off including parental leave.
Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio ofworld-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World's Best Workplaces. Check out theHilton Careers blogandInstagramto learn more about what it's like to be on Team Hilton!
We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law. Pleasecontact usif you require an accommodation during the application process.
Hilton offers its eligible team members a comprehensive benefits package including medical and prescription drug coverage, dental coverage, vision coverage, life insurance, short-and long-term disability insurance, access to our employee stock purchase plan (ESPP) where you can purchase Hilton shares at a 15 percent discount, a 401(k) savings plan, 20 days of paid time off accruing over your first year of employment and increasing up to 25 days after completing one year of full employment, up to 12 weeks of paid leave for birth parents and 4 weeks for non-birth parents, 10 paid holidays and 2 floating holidays throughout the year, up to 5 bereavement days, flexible spending accounts, a health savings account, an employee assistance program, access to a care coordination program ("Wellthy"), a legal services program, an educational assistance program, adoption assistance, a backup childcare program, pre-tax commuter benefit and our travel discount. The annual salary range for this role is $275,000 - $325,000 and is determined based on applicable and specialized experience and location. Subject to plan terms and conditions, you will be eligible to participate in the Hilton Annual Incentive (Bonus) Plan, and the Company's long-term incentive plan, consistent with other team members at the same level and/or position within the Company.
**Job:** _Brands_
**Title:** _Vice President, Luxury Brand Marketing Strategy_
**Location:** _null_
**Requisition ID:** _COR015D8_
**EOE/AA/Disabled/Veterans**
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0
Marketing Strategy Manager
48326 Auburn Hills, Michigan
JobFairGiant.com
Posted today
Job Viewed
Job Description
KEY RESPONSIBILITIES
Strategy
- Develop holistic marketing strategies to ensure connectivity across tiers, channels, and audiences
- Execute personalized connected funnel strategies that improve customer engagement, increase quality conversions, and contribute to sales and market share goals
- Translate strategies into executable and measurable tactics that achieve marketing performance goals
- Connect strategic objectives, KPI performance, and actionable recommendations into clear and concise storytelling for executive level audiences
Data & Analytics
- Connect first, second, and third-party data and insights to maximize marketing effectiveness and efficiency
- Analyze market trends, consumer behavior, and competitive landscape to inform marketing strategies
- Develop measurement strategies and KPI frameworks to track and optimize performance
Technology
- Leverage the latest industry trends and cutting-edge technology to create a seamless shopping experience across key customer journey touchpoints
Collaboration
- Collaborate with internal stakeholders, agency partners, and external vendors to develop new use cases, determine business requirements, and launch personalization programs
- Partner with channel leads to identify key opportunities to reach customers through connected omni-channel touchpoints
Location(s)
1000 Chrysler Drive, Auburn Hills, Michigan 48326, United States
Requirements
QUALIFICATIONS
- Bachelor’s degree in Business Administration, Marketing, or a related field
- 10+ years of experience in marketing, with a focus on strategy and analytics
- Proven track record of developing and executing successful marketing strategies
- Strong analytical skills, with the ability to interpret complex data and make data-driven decisions.
- Experience in automotive industry and basic dealer operations
- Understanding of the relationship between tier 1 and tier 3
- Familiarity with key marketing channels such as media, CRM, website, etc.
- Experience leading and inspiring cross-functional teams
- Exceptional communication and interpersonal skills
- Excellent data storytelling and executive level presentation skills
- Ability to turn ideas into scalable solutions
- Ability to thrive in a fast-paced, dynamic environment
Employment Type
Full-time
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1
Marketing Strategy Manager
33747 Saint Petersburg, Florida
Raymond James Financial, Inc.
Posted 13 days ago
Job Viewed
Job Description
**Essential Duties and Responsibilities:**
+ Working with Marketing senior leadership and the Data Insights team, identifies advisor experience metrics/KPIs and establishes overall advisor experience objectives and goals.
+ Develops plans to acquire external market research data as well as internal research data, interprets responses/results, and makes actionable business decisions based on insights.
+ Designs, proposes and implements marketing strategies, guidelines and procedures within broad principles and policies to meet short- and long-term business needs.
+ Manages all aspects of the Marketing Advisory Council(s), including member selection and ongoing communication, agenda/content and presenter coordination, council meeting moderation, and all meeting logistics.
+ Builds broad-based support for marketing ideas and projects. Develops concepts for marketing campaigns and leads cross-functional teams on creative and campaign execution. Creates, curates, and distributes content to achieve defined objectives and align with roadmap and goals.
+ Develops, tests, and executes CRM, email, and other direct marketing campaigns and tactics with a high level of accuracy and attention to detail. Measures outcomes against KPIs and adjusts future campaigns as a result.
+ Manages deadlines, expectations, and logistics coordination for meetings, conferences/events, and projects through regular communication. Leads conference/event participation and content coordination for Marketing, and tracks results of participation.
+ Prepares/manages cost estimates and budgets for key events and initiatives.
+ Develops actionable analysis on the effectiveness of various marketing strategies and campaigns and incorporates insights into marketing plans and future initiatives.
+ Builds relationships on all levels, both within and outside of the department, including associates in the firm's account management, product management, corporate communications, practice management, data/insights, IT, content coordination, and other departments. Develops/ensures connections leading to enhanced opportunities for visibility and advisor engagement.
+ Presents to audiences of various levels and sizes (financial advisors, branch professionals, prospective advisors, RJ management) on topics ranging from a general marketing overview to topics requiring a higher level of marketing subject matter expertise. Presents to management audiences to gain feedback and/or approval for roadmaps, campaigns/strategies, budgets and other plans. Represents department in booths at conferences, expos, technology centers, etc.
+ Manages all aspects of the Marketing Advisory Council(s), including member selection and ongoing communication, agenda/content and presenter coordination, council meeting moderation, and all meeting logistics.
+ Builds and maintains database of advisor success stories/case studies and manages ongoing relationships with advisors, branch/complex managers, branch professionals, etc.
+ Supports the Home Office Visit (HOV) program for prospective advisors meeting with marketing leaders.
+ Independently balances multiple conflicting resource and priority demands.
+ Performs other duties and responsibilities as assigned.
**Knowledge, Skills, and Abilities:**
**In-depth knowledge of:**
+ Marketing processes and overall business knowledge sufficient to develop marketing strategies within the organization on interdepartmental, corporate, business-to-business, and/or client levels.
+ Industry trends with the ability to determine and convey their potential impact upon various audiences.
+ Database marketing; ability to incorporate data-driven decision-making into all aspects of the business.
**Skill in:**
+ Organization, planning, and time management skills, as well as a "roll up the sleeves" mentality sufficient to independently oversee multiple projects from start to completion.
+ Excellent written and oral communication skills, as well as strong interpersonal skills.
+ Potential for strong negotiation, conflict resolution, and relationship management skills.
**Ability to:**
+ Interact with management at all levels as well as current and prospective financial advisors.
+ Lead work groups on a daily basis, utilizing management competencies and leadership skills.
+ Work with a wide range of constituencies in a decision-making framework.
+ Work in a client-focused and team-based environment.
+ Be a creative thinker and maintain an entrepreneurial mindset.
+ Work in a dynamic, growing environment.
+ Work primarily independently, with very limited oversight.
+ Working with Marketing senior leadership and the Data Insights team, identifies advisor experience metrics/KPIs and establishes overall advisor experience objectives and goals.
+ Develops plans to acquire external market research data as well as internal research data, interprets responses/results, and makes actionable business decisions based on insights.
+ Designs, proposes and implements marketing strategies, guidelines and procedures within broad principles and policies to meet short- and long-term business needs.
+ Manages all aspects of the Marketing Advisory Council(s), including member selection and ongoing communication, agenda/content and presenter coordination, council meeting moderation, and all meeting logistics.
+ Builds broad-based support for marketing ideas and projects. Develops concepts for marketing campaigns and leads cross-functional teams on creative and campaign execution. Creates, curates, and distributes content to achieve defined objectives and align with roadmap and goals.
+ Develops, tests, and executes CRM, email, and other direct marketing campaigns and tactics with a high level of accuracy and attention to detail. Measures outcomes against KPIs and adjusts future campaigns as a result.
+ Manages deadlines, expectations, and logistics coordination for meetings, conferences/events, and projects through regular communication. Leads conference/event participation and content coordination for Marketing, and tracks results of participation.
+ Prepares/manages cost estimates and budgets for key events and initiatives.
+ Develops actionable analysis on the effectiveness of various marketing strategies and campaigns and incorporates insights into marketing plans and future initiatives.
+ Builds relationships on all levels, both within and outside of the department, including associates in the firm's account management, product management, corporate communications, practice management, data/insights, IT, content coordination, and other departments. Develops/ensures connections leading to enhanced opportunities for visibility and advisor engagement.
+ Presents to audiences of various levels and sizes (financial advisors, branch professionals, prospective advisors, RJ management) on topics ranging from a general marketing overview to topics requiring a higher level of marketing subject matter expertise. Presents to management audiences to gain feedback and/or approval for roadmaps, campaigns/strategies, budgets and other plans. Represents department in booths at conferences, expos, technology centers, etc.
+ Manages all aspects of the Marketing Advisory Council(s), including member selection and ongoing communication, agenda/content and presenter coordination, council meeting moderation, and all meeting logistics.
+ Builds and maintains database of advisor success stories/case studies and manages ongoing relationships with advisors, branch/complex managers, branch professionals, etc.
+ Supports the Home Office Visit (HOV) program for prospective advisors meeting with marketing leaders.
+ Independently balances multiple conflicting resource and priority demands.
+ Performs other duties and responsibilities as assigned.
**Knowledge, Skills, and Abilities:**
**In-depth knowledge of:**
+ Marketing processes and overall business knowledge sufficient to develop marketing strategies within the organization on interdepartmental, corporate, business-to-business, and/or client levels.
+ Industry trends with the ability to determine and convey their potential impact upon various audiences.
+ Database marketing; ability to incorporate data-driven decision-making into all aspects of the business.
**Skill in:**
+ Organization, planning, and time management skills, as well as a "roll up the sleeves" mentality sufficient to independently oversee multiple projects from start to completion.
+ Excellent written and oral communication skills, as well as strong interpersonal skills.
+ Potential for strong negotiation, conflict resolution, and relationship management skills.
**Ability to:**
+ Interact with management at all levels as well as current and prospective financial advisors.
+ Lead work groups on a daily basis, utilizing management competencies and leadership skills.
+ Work with a wide range of constituencies in a decision-making framework.
+ Work in a client-focused and team-based environment.
+ Be a creative thinker and maintain an entrepreneurial mindset.
+ Work in a dynamic, growing environment.
+ Work primarily independently, with very limited oversight.
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2
Digital Marketing Strategy Manager
33602 Tampa, Florida
$95000 Annually
WhatJobs
Posted 23 days ago
Job Viewed
Job Description
Our client is searching for a strategic and results-driven Digital Marketing Strategy Manager to spearhead innovative campaigns in **Tampa, Florida, US**. This role is ideal for a seasoned marketing professional with a proven ability to develop and execute comprehensive digital marketing plans that drive brand awareness, customer engagement, and revenue growth. The successful candidate will be responsible for defining the overarching digital marketing strategy, encompassing SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising. You will conduct market research and competitor analysis to identify emerging trends and opportunities. Key responsibilities include setting clear campaign objectives, defining target audiences, developing compelling messaging, and managing marketing budgets effectively. This role requires hands-on experience with various digital marketing platforms and analytics tools (e.g., Google Analytics, Adobe Analytics, HubSpot, Marketo). You will oversee the creation of engaging content across multiple channels, optimize campaigns for maximum ROI, and provide regular performance reports to senior management, offering actionable insights and recommendations for continuous improvement. The Digital Marketing Strategy Manager will also collaborate with internal teams, including sales, product development, and creative services, to ensure brand consistency and alignment of marketing efforts. Strong analytical skills, creativity, and a deep understanding of the digital landscape are essential. The ideal candidate will possess a Bachelor's degree in Marketing, Communications, or a related field, with a minimum of five years of progressive experience in digital marketing strategy. Excellent leadership, communication, and project management skills are crucial for success in this role. This is an exciting opportunity to make a significant impact on our client's market presence and growth trajectory.
Apply Now
3
Brand Marketing Manager - Digital Strategy
84101 Salt Lake City, Utah
$95000 Annually
WhatJobs
Posted 15 days ago
Job Viewed
Job Description
Our client is seeking a dynamic and results-oriented Brand Marketing Manager to lead their digital strategy initiatives for their prominent brand in Salt Lake City, Utah, US . This role is essential for shaping and executing innovative online marketing campaigns that enhance brand awareness, drive customer engagement, and support business growth objectives. The ideal candidate will possess a deep understanding of the digital marketing landscape, including SEO, SEM, social media marketing, content marketing, email marketing, and digital advertising. You will be responsible for developing comprehensive digital marketing plans, managing campaign execution, analyzing performance metrics, and optimizing strategies to achieve maximum ROI. This position requires strong analytical skills, creative thinking, and excellent project management capabilities. A collaborative spirit and the ability to work effectively with internal teams (e.g., sales, product, creative) and external agencies are crucial. Responsibilities include: Developing and implementing a data-driven digital marketing strategy aligned with overall brand and business goals. Managing and optimizing all digital marketing channels, including website, SEO/SEM, social media, email marketing, and paid advertising campaigns. Creating compelling and engaging content across various digital platforms. Analyzing campaign performance data, identifying key trends, and providing actionable insights for optimization. Managing the digital marketing budget and ensuring efficient allocation of resources. Collaborating with the creative team to develop visually appealing and on-brand marketing assets. Staying current with the latest digital marketing trends, tools, and best practices. Conducting market research and competitive analysis to identify new opportunities. Managing relationships with external agencies and vendors. Ensuring brand consistency and messaging across all digital touchpoints. Requirements: Bachelor's degree in Marketing, Communications, Business, or a related field. Minimum of 5 years of experience in digital marketing, with a strong focus on brand strategy and campaign management. Proven track record of developing and executing successful digital marketing campaigns across multiple channels. In-depth knowledge of SEO, SEM, social media marketing, content marketing, email marketing, and analytics platforms (e.g., Google Analytics). Experience with marketing automation tools and CRM systems. Excellent analytical and problem-solving skills, with a data-driven approach to decision-making. Strong creative thinking and content development abilities. Outstanding project management and organizational skills. Excellent written and verbal communication skills. Ability to work effectively in a hybrid work environment and collaborate with cross-functional teams. Experience in B2C marketing is a plus.
Apply Now
4
Director, Digital Marketing Strategy
11415 Kew Gardens, New York
Centene Corporation
Posted 7 days ago
Job Viewed
Job Description
You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you'll have access to competitive benefits including a fresh perspective on workplace flexibility.
Preference of candidate location in the NY Tri-State area
**Position Purpose:**
The Director of Digital and Database Marketing Strategy is an innovative and customer-centric leader who is responsible for developing and overseeing multichannel initiatives that help our brand connect with key stakeholders across different journeys and touchpoints.
This leader has a player-coach mindset and can inspire, manage, and mentor a high-performing team in a dynamic and cross-functional environment.
+ Lead the creation of new initiatives to support the success of long-term digital strategies (including social media, web, video) and database marketing (text, email)
+ Oversee a team of five digital, social, and database marketing professionals
+ Lead digital communications and social media strategy, including audience development, content creation, and distribution across multiple platforms
+ Oversee the management and optimization of digital and social platforms, ensuring alignment with brand guidelines
+ Develop and manage a robust strategy for paid and organic content that is audience-centric, compelling, and aligns with business goals
+ Oversee creation and maintenance of web sites, including content, accessibility, design and performance
+ Collaborate with IT to improve the site's UX/UI, ensuring alignment with the company's branding and goals
+ Conduct regular audits to identify opportunities for optimization in content, navigation, SEO, and user flow
+ Develop and oversee enterprise video strategy
+ Develop and oversee the strategy, content, and implementation of email and text campaigns
+ Manage and optimize databases for personalized communication, ensuring segmentation, targeting, and automation are leveraged effectively to increase engagement and drive conversions
+ Identify, cultivate, and manage high-level relationships with experts in the digital space, platform representatives, and/or influencers
+ Evaluate and oversee preparation of competitive intelligence reports, analysis reports, and reputation dashboards
+ Maintain cutting-edge knowledge of trends, social platforms, and key developments in the industry
**Education/Experience:**
10+ years of experience in Communications, Marketing, or related fields and 5+ years of leadership experience/managing teams.
Digital/social media, analytics, and digital marketing expertise.
**Experience with HTML/CSS/JavaScript, Technical SEO, UI/UX Design, SEM/GA360, Adobe Analytics, Salesforce CRM/Marketing Cloud.:**
Pay Range: $116,100.00 - $214,700.00 per year
Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility.
Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.
Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act
Preference of candidate location in the NY Tri-State area
**Position Purpose:**
The Director of Digital and Database Marketing Strategy is an innovative and customer-centric leader who is responsible for developing and overseeing multichannel initiatives that help our brand connect with key stakeholders across different journeys and touchpoints.
This leader has a player-coach mindset and can inspire, manage, and mentor a high-performing team in a dynamic and cross-functional environment.
+ Lead the creation of new initiatives to support the success of long-term digital strategies (including social media, web, video) and database marketing (text, email)
+ Oversee a team of five digital, social, and database marketing professionals
+ Lead digital communications and social media strategy, including audience development, content creation, and distribution across multiple platforms
+ Oversee the management and optimization of digital and social platforms, ensuring alignment with brand guidelines
+ Develop and manage a robust strategy for paid and organic content that is audience-centric, compelling, and aligns with business goals
+ Oversee creation and maintenance of web sites, including content, accessibility, design and performance
+ Collaborate with IT to improve the site's UX/UI, ensuring alignment with the company's branding and goals
+ Conduct regular audits to identify opportunities for optimization in content, navigation, SEO, and user flow
+ Develop and oversee enterprise video strategy
+ Develop and oversee the strategy, content, and implementation of email and text campaigns
+ Manage and optimize databases for personalized communication, ensuring segmentation, targeting, and automation are leveraged effectively to increase engagement and drive conversions
+ Identify, cultivate, and manage high-level relationships with experts in the digital space, platform representatives, and/or influencers
+ Evaluate and oversee preparation of competitive intelligence reports, analysis reports, and reputation dashboards
+ Maintain cutting-edge knowledge of trends, social platforms, and key developments in the industry
**Education/Experience:**
10+ years of experience in Communications, Marketing, or related fields and 5+ years of leadership experience/managing teams.
Digital/social media, analytics, and digital marketing expertise.
**Experience with HTML/CSS/JavaScript, Technical SEO, UI/UX Design, SEM/GA360, Adobe Analytics, Salesforce CRM/Marketing Cloud.:**
Pay Range: $116,100.00 - $214,700.00 per year
Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility.
Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.
Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act
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5
Digital Marketing Strategy Lead
27701 Durham, North Carolina
$120000 Annually
WhatJobs
Posted 1 day ago
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Job Description
Our client, a fast-growing e-commerce innovator based in Durham, North Carolina (fully remote), is looking for a visionary Digital Marketing Strategy Lead. This role is crucial in defining and executing comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth across all online channels. You will be responsible for overseeing SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising campaigns. The ideal candidate is a data-driven marketing professional with a deep understanding of digital trends, analytics, and campaign optimization.
Key responsibilities include developing innovative digital marketing plans aligned with business objectives, managing and optimizing marketing budgets, and analyzing campaign performance to identify key insights and areas for improvement. You will lead a team of digital marketing specialists, providing guidance, mentorship, and fostering a culture of continuous learning and experimentation. Staying ahead of the curve on emerging digital technologies and platforms, and identifying opportunities to leverage them for competitive advantage is paramount. Collaboration with cross-functional teams, including product development, sales, and creative, to ensure cohesive brand messaging and customer experience is essential.
A Bachelor's degree in Marketing, Business Administration, Communications, or a related field is required; an MBA or advanced marketing certification is a plus. A minimum of 8 years of progressive experience in digital marketing, with at least 3 years in a strategic leadership role, is mandatory. Proven success in developing and implementing integrated digital marketing campaigns that deliver measurable results is critical. Strong analytical skills, proficiency with marketing automation tools (e.g., HubSpot, Marketo), CRM systems, and analytics platforms (e.g., Google Analytics) are essential. Excellent communication, presentation, and interpersonal skills are required to effectively articulate strategies and collaborate with stakeholders at all levels. This is a unique opportunity to shape the digital presence of a leading company.
Key responsibilities include developing innovative digital marketing plans aligned with business objectives, managing and optimizing marketing budgets, and analyzing campaign performance to identify key insights and areas for improvement. You will lead a team of digital marketing specialists, providing guidance, mentorship, and fostering a culture of continuous learning and experimentation. Staying ahead of the curve on emerging digital technologies and platforms, and identifying opportunities to leverage them for competitive advantage is paramount. Collaboration with cross-functional teams, including product development, sales, and creative, to ensure cohesive brand messaging and customer experience is essential.
A Bachelor's degree in Marketing, Business Administration, Communications, or a related field is required; an MBA or advanced marketing certification is a plus. A minimum of 8 years of progressive experience in digital marketing, with at least 3 years in a strategic leadership role, is mandatory. Proven success in developing and implementing integrated digital marketing campaigns that deliver measurable results is critical. Strong analytical skills, proficiency with marketing automation tools (e.g., HubSpot, Marketo), CRM systems, and analytics platforms (e.g., Google Analytics) are essential. Excellent communication, presentation, and interpersonal skills are required to effectively articulate strategies and collaborate with stakeholders at all levels. This is a unique opportunity to shape the digital presence of a leading company.
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6
Digital Marketing Strategy Lead
97201 Portland, Oregon
$125000 Annually
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Posted 4 days ago
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Job Description
Our client, a forward-thinking e-commerce enterprise, is looking for a talented Digital Marketing Strategy Lead to join their innovative team. This position is fully remote, allowing you to contribute to our success from anywhere in the US. You will be responsible for developing and executing comprehensive digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth. This includes overseeing all aspects of our online presence, from SEO and SEM to social media marketing, content marketing, email marketing, and paid advertising campaigns. You will analyze market trends, identify target audiences, and craft compelling marketing messages that resonate with consumers. The Digital Marketing Strategy Lead will manage the digital marketing budget, allocate resources effectively, and measure the performance of campaigns using key metrics and analytics tools. Collaboration with creative teams, product development, and sales departments is essential to ensure alignment of marketing efforts with business objectives. The ideal candidate will have a Bachelor's degree in Marketing, Communications, Business, or a related field. A Master's degree or equivalent advanced training is a plus. A minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a strategic leadership role, is required. Proven experience in developing and executing successful multi-channel digital marketing campaigns and a strong understanding of SEO, SEM, social media platforms, content management systems, and marketing automation tools are essential. Excellent analytical, creative, and communication skills are paramount. You must be a data-driven decision-maker with a passion for leveraging digital channels to achieve business goals. This remote-first role requires strong self-discipline, excellent time management skills, and the ability to thrive in a virtual team environment. You will play a key role in shaping our brand's digital footprint and driving significant growth.
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7
Digital Marketing Strategy Lead
23451 Virginia Beach, Virginia
$110000 Annually
WhatJobs
Posted 7 days ago
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Job Description
Our client is seeking an innovative and results-driven Digital Marketing Strategy Lead to spearhead their online marketing efforts. This hybrid role requires a strategic thinker with a proven track record in developing and executing comprehensive digital marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. You will be responsible for shaping the overall digital marketing roadmap, optimizing performance across various channels, and staying ahead of evolving digital trends.
Responsibilities:
Qualifications:
This role requires a blend of strategic vision and hands-on execution. The position is based in Virginia Beach, Virginia, US , with a hybrid work arrangement, allowing for a combination of in-office and remote workdays.
Responsibilities:
- Develop and implement a holistic digital marketing strategy aligned with business objectives.
- Manage and optimize all digital marketing channels, including SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing.
- Oversee the creation of engaging and high-quality digital content across all platforms.
- Analyze campaign performance data, generate actionable insights, and provide regular reports to stakeholders.
- Identify key performance indicators (KPIs) and track progress towards marketing goals.
- Conduct market research and competitive analysis to identify new opportunities and trends.
- Manage the digital marketing budget effectively, ensuring optimal ROI.
- Collaborate with cross-functional teams, including sales, product development, and creative services, to ensure cohesive brand messaging.
- Lead and mentor a team of digital marketing specialists.
- Stay current with the latest digital marketing tools, technologies, and best practices.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field. Master's degree is a plus.
- Minimum of 7 years of experience in digital marketing, with at least 3 years in a strategic or leadership role.
- Demonstrated success in developing and executing multi-channel digital marketing campaigns.
- In-depth knowledge of SEO, SEM (Google Ads, Bing Ads), social media platforms (Facebook, Instagram, LinkedIn, Twitter), email marketing automation (e.g., HubSpot, Mailchimp), and content management systems (CMS).
- Strong analytical skills and proficiency in using analytics tools such as Google Analytics, Adobe Analytics, etc.
- Experience with A/B testing and conversion rate optimization (CRO).
- Excellent project management and organizational skills.
- Outstanding written and verbal communication and presentation skills.
- Proven ability to lead and motivate a team.
- Strategic mindset with a data-driven approach to decision-making.
This role requires a blend of strategic vision and hands-on execution. The position is based in Virginia Beach, Virginia, US , with a hybrid work arrangement, allowing for a combination of in-office and remote workdays.
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8
Digital Marketing Strategy Lead
60601 Chicago, Illinois
$110000 Annually
WhatJobs
Posted 10 days ago
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Job Description
Our client is looking for an innovative and experienced Digital Marketing Strategy Lead to develop and execute comprehensive digital marketing campaigns that drive brand awareness, lead generation, and customer engagement for our diverse portfolio of products and services in Chicago, Illinois, US . This leadership role will be responsible for defining our digital presence across multiple channels, leveraging data analytics to optimize performance, and staying ahead of emerging digital trends. Key responsibilities include: crafting and implementing overarching digital marketing strategies across SEO, SEM, social media, email marketing, content marketing, and paid advertising; managing and optimizing digital advertising budgets to maximize ROI; overseeing the creation of compelling digital content; conducting A/B testing and campaign analysis to identify areas for improvement; collaborating with the creative and product teams to ensure brand consistency and messaging; managing relationships with third-party digital marketing agencies and vendors; staying current with SEO best practices, algorithm updates, and emerging digital technologies; and reporting on key performance indicators (KPIs) to senior management. The ideal candidate will have a proven track record of successful digital marketing campaigns, strong analytical skills, and a deep understanding of the digital marketing landscape. Excellent leadership and project management skills are essential for guiding cross-functional teams and driving strategic initiatives. This is an exciting opportunity to shape our digital future and make a significant impact on our business growth.
Qualifications:
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field; Master's degree preferred.
- 7+ years of experience in digital marketing, with a significant focus on strategy development and execution.
- Demonstrated expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
- Strong analytical skills with proficiency in Google Analytics, AdWords, and other relevant digital marketing platforms.
- Experience managing significant digital advertising budgets and optimizing campaigns for performance.
- Excellent written and verbal communication skills, with the ability to craft compelling marketing copy.
- Proven leadership and project management abilities.
- Experience working with CRM and marketing automation platforms is a plus.
- Familiarity with A/B testing and conversion rate optimization techniques.
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