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The Sr. Manager, Brand & Marketing Strategy is responsible for developing and executing strategic brand marketing initiatives to enhance brand identity and drive business growth. Key responsibilities include working with consumer insights to identify target audiences and trends, defining brand positioning and guidelines, and leading integrated marketing campaigns across various channels. Reporting to the VP of Streaming Editorial and Brand, the role requires collaboration with cross-functional teams, such as sales, product development, and creative, to ensure brand alignment and consistency. Additionally, the Sr. Manager monitors campaign performance, analyzes data to optimize strategies, and provides leadership and mentorship to the brand marketing team, fostering a culture of innovation and continuous improvement.

This role is hybrid and based out of our West Chester, PA office.

QVC Group empowers shoppers with knowledge and shares insights in a lively and engaging way. We offer an ever-changing collection of familiar brands and fresh new products from home and fashion to beauty, electronics and jewelry and we connect shoppers to interesting personalities, engaging stories and award-winning customer service. QVC Group reaches more than 200 million homes worldwide via its 12 broadcast networks and reaches millions more via multiple streaming services, websites, mobile apps and social pages.

Your impact:

• Conduct comprehensive market research to identify target audiences, competitors, and trends, developing a clear brand vision, positioning, and value proposition
• Define and enforce brand guidelines to ensure consistency and alignment across all marketing materials and channels
• Lead the development and execution of integrated marketing campaigns, ensuring alignment with overall brand strategy and objectives
• Oversee the creation of compelling marketing content across various platforms, managing campaign budgets, timelines, and performance metrics
• Collaborate with product development, sales, creative teams, and agencies to maintain brand alignment and gather insights for effective campaign execution.
• Monitor key performance indicators and analyze data to assess brand health and campaign success, making strategic adjustments as needed.
• Mentor and develop team members, providing leadership to inspire and drive the team towards achieving brand goals.

What you bring:

• 8+ years within the digital and/or streaming space
• Related Experience: Demonstrated experience in strategic leadership, executing brand and marketing strategies, market analysis, and managing integrated campaigns.
• Experience in cross-functional collaboration and team leadership to effectively align efforts with the brand's vision.
• Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field

If you enjoy being a part of a team, creating experiences and delighting customers, you'll love it here. If you're excited about retail, media, social, live streaming, technology, customer service, design and more, you'll find amazing projects to work on. If you want to grow professionally and learn every day, you'll thrive with us. If you appreciate a company committed to inclusion and belonging for all, you'll be amazed at what's available for our team members. We offer a comprehensive Total Rewards package including competitive compensation, health care benefits starting on day 1, 401(k), paid time off, tuition reimbursement, employee assistance program, parental leave, paid volunteer hours, company discounts and much more. Best of all, working with QVC Group means friendly teams, ambitious projects and fast-moving careers! For QVC Group, our commitment to inclusion and belonging for all is deeply rooted in Our Principles. They call on us to Drive Progress, Act With Empathy, Be Brave, Embrace the Future, and Do What's Right so that everyone can thrive. We are committed to ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at for assistance.

• Social Media Content Creation : Plan, design, and schedule posts for platforms like Instagram, TikTok, Facebook, and LinkedIn. You'll create eye-catching graphics, write engaging captions, and work on video content to help grow our audience.
• Content Calendars & Scheduling : Learn to organize and schedule content using tools like Hootsuite, Buffer, or native social media scheduling features, ensuring a steady flow of posts that align with campaigns.
• Paid Advertising : Assist in creating and optimizing ad campaigns on Google Ads , Meta (Facebook/Instagram) Ads , and other platforms. You'll learn how to set up campaigns for traffic, lead generation, and conversions, while monitoring performance and making adjustments.
• SEO Basics : Help improve website rankings by researching keywords, updating content, and assisting with link-building strategies to boost visibility.
• Email & SMS Marketing : Support the team in crafting email newsletters and SMS campaigns that engage audiences and drive action, learning about tools like Mailchimp or Klaviyo.
• Campaign Performance Tracking : Dive into data! Track campaign results using analytics tools, interpret the numbers, and share ideas to improve performance.
• Creative Collaboration : Work alongside a supportive team to brainstorm ideas and align marketing strategies with overall business goals.

• Current college students pursuing a degree in Marketing, Communications, Advertising , or related fields (all majors welcome with relevant interest!).
• Enthusiasm for social media, creativity, and a willingness to learn.
• Familiarity with platforms like Instagram, TikTok, and Facebook (personal or professional).
• Bonus: Any experience with content creation, school projects, or tools like Canva, Google Ads, or social media scheduling platforms.
• Strong attention to detail, ability to stay organized, and a team-player mindset.

• Gain real-world experience working on live campaigns.
• Receive mentorship from experienced marketing professionals.
• Develop skills in content creation , advertising , SEO , and more.
• Enjoy daily lunches and the opportunity to earn up to $1,000 in bonuses during the program.
• Top performers may receive full-time offers at the end of the internship, starting with a $1,500 bonus!

Since its founding in 1937, Krispy Kreme's focus has remained the same - making fresh doughnuts using our founder's original recipe. The brand's iconic Hot Light lets consumers know when doughnuts are being made in the shop so they can stop in and enjoy them hot, right off the line.

Krispy Kreme's Brand & Marketing Strategy Manager is a strategic, proactive, and results-oriented marketer, responsible for developing and executing marketing strategies to drive consumer demand, brand relevance, and profitable sales growth. Reporting to the Director, Brand & Marketing Strategy, this individual will partner with their Marketing and cross-functional peers including Finance, Demand Planning, Product Strategy, and Insights & Analytics to build, optimize, and maintain a traffic-driving calendar, aligning product launches, discounts, pricing, and media/activation efforts to maximize sales impact and support revenue goals. The Manager, Brand & Marketing Strategy role has a general management tone that includes P&L visibility, including development of strategic business and marketing plans to achieve corporate and brand volume, profit and share objectives. We're looking for a highly collaborative marketing athlete who is simultaneously comfortable leading cross-functional teams and rolling up their sleeves to bring an annual plan to market.

A TASTE OF WHAT YOU WILL BE DOING:

Retail Planning:

• Partner with Finance to outline annual retail financial goals and ensure robust plan is in place across all retail business lines: in-shop, digital, fundraising, gift cards, etc.
• Partner with Finance and Analytics to report out ongoing performance in weekly, monthly, and quarterly increments, explaining variance to plan and drivers. Serve as subject matter expert on retail financial goals and risks / opportunities.
• Support development and execution of the annual and long-term strategy and planning for the business, partnering with Director, Brand & Marketing Strategy and cross-functional peers to deliver business expectations.
• Partner with Finance and Demand Planning to forecast marketing-driven initiatives, including LTOs, Innovation, Offers, and more.
• Maintain an in-depth understanding of the consumer, category, competition, and trends, transforming into insights and opportunities to grow the brand, strengthen brand equity, and extend the gap vs. key competitors

Calendar Strategy & Menu Optimization:

• Ideate, outline and commercialize annual calendar strategic approach, inclusive of products (core + innovation), offers, and more.
• Identify and brief Product Strategy partners on innovation opportunities, and leverage Finance /Analytics support to build business case and forecasts as necessary
• Partner with Insights on Brand level learning agenda, including consumer behaviors/motivations, concept testing, and more.
• Assist in articulating the business challenge and insights that lead to development of promotions, advertising activity and other demand drivers to grow the total business and market share
• Identify and translate insights into recommendations for business initiatives and/or actionable tasks to drive results and deliver against business goals

Pricing and Discounting:

• Plan monthly offer calendar in partnership with Finance and Analytics, maximizing sales impact and ensuring overall profitability
• Partner with Analytics on base pricing strategy, overseeing and implementing any tests or pricing rollouts
• Report out on business discount rate, offer-driven incremental sales, and profitability

Brand Stewardship:

• Serve as a liaison with agency and cross-functional partners to ensure effective and efficient translation of marketing strategies into annual plans
• Support brand budget management, including making recommendations on budget allocation to optimize planned spend
• Develop campaign KPIs and corresponding tactics consistent with the brand positioning and consumer target; ensure consistent expression of brand in all consumer touchpoints while delivering against brand, financial and business objectives.

YOUR RECIPE FOR SUCCESS:

• 6+ years of progressively responsible, relevant marketing experience is required
• Bachelor's degree in Marketing or Business Administration preferred
• Highly developed analytical and strategic thinking skills combined with communication and presentation skills that can be leveraged with a wide breadth of audiences including senior management.
• Solid project management skills with proven ability to effectively manage multiple projects in a dynamic environment
• Demonstrated experience working across functions including operations, R&D, supply chain, finance, etc.
• Strong decision-making background in ambiguous environments with a bias for action
• Highly collaborative with a demonstrated ability to lead cross functional teams; proven ability to effectively manage multiple projects in a dynamic environment
• Previous P&L exposure required; Demonstrated ability to be accountable for sales, income, and profit results
• Ability to work effectively under tight deadlines and in a high-pressure environment
• Strong sense of urgency and a self-starter
• Up to 10% travel may be required at times

*The above statements are intended to describe the general nature of work performed by the employees assigned to this job and are not the official job description for the position. The official job description will be provided during the application/interview process.

BENEFITS: ?

• Comprehensive benefits (medical, vision, and dental insurance)?
• Employee discount program?
• 401K plan?
• Generous PTO Plan?
• Company events?
• Education Reimbursement?
• Adoption Assistance?
• Life Insurance?
• FSA/HSA Plans?
• Pet Insurance?

Learn more at

WHY KRISPY KREME?

At Krispy Kreme, we focus on:?

• Loving People:?
• Our global culture is best captured by our Leadership Mix, a dozen behaviors that define how we work with one another across the world and give back to our communities? Check out our leadership mix here?
• Belonging happens once each Krispy Kremer knows their bold authentic self is welcomed, dignified, and loved, where their wonderfully original identities flourish and thrive.
• Loving Communities:?
• At Krispy Kreme, sharing joy is at the center of everything we do, and we strive to inspire this in our communities. Our brand purpose truly shines through our Acts of Joy and community fundraising initiatives?
• In the U.S., we have been donating unsold doughnuts to local food banks, with a goal of bringing a smile to our consumers as they enjoy a small, sweet treat. We partner with Feeding America and Convoy of Hope, who in turn partner with organizations nationwide to distribute donations to people in need through diverse types of programs and services?
• In 2022, we helped community groups raise $40 million globally. Last year in the U.S., we supported more than 83,000 fundraising events, raising nearly $37 million?
• Loving Planet:?
• We have been conducting a multi-year global GHG emissions assessment to establish an emissions baseline, using this foundation to soon set goals for greenhouse gas emission reductions?
• We are working on reducing food waste through donation efforts, animal feed, and composting programs?

Krispy Kreme is an Equal Opportunity Employer: ?

At Krispy Kreme, we believe that your originality sweetens our recipe. We value the diverse ingredients of the ethnicity, national origin, race, age, sex, gender, intersex, or veteran status of every individual. We strive for an inclusive culture that allows each of our peeps to bring their bold authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability?

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 35 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing Ecommerce and delivery business with more than 14,000 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities and the planet. Connect with Krispy Kreme Doughnuts at or on one of its many social media channels, including and

O Positiv Health is a Los Angeles-based women's health company on a mission to support women through every stage of lifefrom their first period to well beyond their last. Since launching in 2018, O Positiv has reshaped the women's health space, tackling long-overlooked issues with innovative, science-backed products and boldly breaking taboos along the way. Our growing portfolio spans PMS & hormone balance, vaginal & urinary health, digestion, menopause, and conception supportoffering vitamins, supplements, and personal care products that women trust.

Today, O Positiv products are sold nationwide at Target, Walmart, CVS, Amazon, and OPositiv.com. We're proud to hold the #1 Vaginal Probiotic nationwide and multiple top-performing products across major wellness categories. We are scaling fast and shaping the future of women's health. Our team combines an entrepreneurial spirit with a passion for innovation and a commitment to impact. Join us, and you'll have the opportunity to grow alongside a company that's making a real difference.

The Marketing Strategy Manager will be responsible for ideating, scoping, and executing marketing strategies to grow O Positiv's customer lifetime value. This is a highly strategic and analytical role and features opportunities to creatively score long-term gains across multiple customer segments.

This role will own emerging marketing channels focused on existing customers, specifically how to drive continued demand and increase customer retention and satisfaction. Day-to-day responsibilities can include both internal and external stakeholder management for example, presenting new projects to leadership to win back past subscribers, managing vendor relationships, and partnering with creatives and data to shape marketing campaigns.

We are looking for someone who is hyper-analytical and data-obsessed, with a self-starter and ownership mindset. The ideal candidate will be able to manage marketing initiatives from end-to-end (conception to analysis to scaling recommendation), can collaborate effectively with multiple stakeholders, and should ensure all projects are executed within deadlines. The ideal candidate thrives in a fast-paced environment and startup culture, and is excited to set and meet aggressive goals.

This role reports to the Head of Retention and will be highly cross-functional, collaborating across the acquisition, retention, digital, product, data, and creative teams at O Positiv.

• Ideate, scope, and design effective marketing strategies to find new ways to win and grow customer lifetime value
• Prioritize marketing and testing initiatives with ROI assessments and a strong bias towards impact
• Own and manage emerging marketing channels aimed at boosting repeat purchase and customer winback
• Define and manage reporting on LTV metrics on new projects to measure success
• Collaborate with internal cross-functional stakeholders (creative, retention, e-commerce, data, etc) to effect marketing strategies
• Partner with Product Growth leads to define key pathways for cross-selling and retention
• Develop and present go/no-go and scaling recommendations to senior leadership

• Experience:
• Bachelor's Degree in a relevant field
• 2+ years experience in an analytical and strategic role
• Proficiency building out Excel analyses
• Understanding of wellness or CPG brands
• Interpersonal:
• Strong leadership & communication skills: listen, mentor, and teach by example
• Strong organization capabilities and aptitude in managing multiple moving pieces
• Exceptional communication skills and adaptability to different audiences
• Strong time management and prioritization skills
• Thoughtful and self-reflective, willingness to learn
• Team-player, hard-working, and goal-oriented
• Excitement for startups and building from the ground up
• Additional Preferred Experience and Skills:
• 2+ years experience at a top tier management consulting firm
• Prior experience in e-commerce, consumer retail and/or digital marketing
• Startup experience is a plus
• Passionate about women's health

The anticipated base compensation range for this role will be $120,000 - $50,000. Compensation will be commensurate with the candidate's experience and local market rates.

• Job Type: Full-time
• Pay based on prior experience
• Position will be based out of Santa Monica, Los Angeles - in person (Mon-Thurs in office/Friday remote)

• Flexible PTO, Sick Days, and Wellness Days
• Monthly Social Hours
• Medical, Vision, and Dental Coverage
• 401K with matching
• 50/month Fitness Reimbursement + Up to 1,800 in annual wellness benefits
• An environment of collaboration, high performance, & respect amongst all employees and managers

Our client is a worldwide telecommunications company that offers voice, data and video services and solutions on its award-winning networks and platforms, delivering on customers’ demand for mobility, reliable network connectivity, security, and control. We are looking for a Marketing Strategy Manager who will be responsible for helping to build the Marketing Strategy, plan, and flow within the VBG Marketing organization to ensure targets and the organization's goals are achieved across the Business segments (Business Markets, Enterprise, and Public Sector). Location: Basking Ridge New Jersey 07920 - Hybrid Pay: $55/hr. on W2 Duration: 12 months or longer Hybrid opportunity: 2 days in the office / 3 remote (flexible on which days) The Marketing Strategy team’s role: Support the development of a holistic cross-segment marketing view for the Organization. Determine and align the marketing priorities for investment along with KPIs. Work with Segment Marketing teams, CMO, and VBG leadership to ensure alignment on all Marketing activities. Monitor market trends for new practices and technologies that will improve and optimize marketing performance. Build collaboration, partnership, and support the strategic direction with Segment Marketing teams, CMO, and BU leadership. Partner cross-functionally in VBG to help tell the Marketing story. Use customer feedback to inform marketing programs and promote client satisfaction. Provides analysis and recommendations to the marketing and content team. Analyze sales and marketing key performance indicators to inform marketing efforts. Ensures marketing strategies align with overall business strategy. Align with the segment marketing teams to identify top marketing priorities for annual planning. Regularly review and revise plans based on performance, changing market conditions and business priorities. The role will lead the design of the marketing strategies, process and channel plans relative to the client’s Business brand activations, campaigns, promotions and products. Individual Responsibilities: Gather and distill insights on marketing trends and technologies and competitive threats from internal and external sources to frame strategic recommendations. Partner with business leaders to understand market dynamics, customer needs, and overall business objectives for Global Enterprise, International and Small/Medium Business segments in order to frame strategic recommendations. Collaborate with segment marketing, CMO, product teams and cross-marketing organizations to build the VBG Marketing Strategy, Plan, Calendar and messaging. Collaborate with the segment marketing teams to create comprehensive marketing plans that leverage data insights and industry trends to drive market share growth, brand awareness, and lead generation. Support the build of VBG Marketing Strategy, VBG Marketing Plan, VBG Marketing Calendar Ability to build presentations for executive leadership and present findings to core teams Build recommendations based on market data, competitive intelligence and trends What we’re looking for. You'll need to have: Bachelor’s degree in Marketing or related field or six or more years of work experience in marketing strategy development and execution. Analytical and problem-solving skills with experience translating complex data into actionable insights. Experience in developing data-driven marketing plans that achieve measurable results. Team player and able to work well with large and varied teams Highly effective communication and presentation skills Strong analytical skills B2B Marketing experience Ability to work in a fast-paced environment Project Management Experience Telecommunications Experience Ideal candidates will possess a telecommunications background, or direct experience at Verizon (particularly within VCG) being a significant advantage due to its proven benefit in onboarding. Key skills include robust Google Suite proficiency and the ability to effectively analyze research. Even better if you have: Experience using ChatGPT/Gemini for Market Assessment work or Data Analysis Telecommunications or Technology background MBA Strong understanding of marketing best practices across various channels, including digital marketing, content marketing, and lead generation. Exceptional communication and collaboration skills, with the ability to build strong relations across highly matrixed teams and stakeholders. This particular client may require all new hires show proof of vaccination. However, accommodations may be made for those with disabilities or religious reasons who cannot obtain a vaccine. About APR: Since 1980 APR Consulting, Inc. has provided professional recruiting and contingent workforce solutions to a diverse mix of clients, industries, and skill sets nationwide. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Don't miss out on this amazing opportunity! If you feel your experience is the match for this position please apply today and join our team. We look forward to working with you! Seniority level Seniority level Mid-Senior level Employment type Employment type Contract Job function Job function Marketing and Project Management Industries Staffing and Recruiting and Telecommunications Referrals increase your chances of interviewing at APR Consulting by 2x Sign in to set job alerts for “Marketing Strategy Manager” roles. 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Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr

Join to apply for the Marketing Strategy Manager, Insurance role at Lockton . 2 days ago Be among the first 25 applicants. Your Responsibilities As the Marketing Operations and Strategy Lead, you will drive the strategic planning of marketing campaigns and the successful execution of tactics. You are both data-driven and creative – interested in bringing ideas to life that will truly impact our Associates and clients. You will be a key member of a fast-moving team tasked with driving improved marketing strategies tied to incremental revenue. It is important to understand the complexities of the insurance brokerage space and enable sales teams in the field while driving results digitally. You should be passionate about developing a best-in-class organization and understand how a strong brand and purpose translate to growth and increased revenue. Market our business, products, and solutions to multiple buyer personas, including Producers, employer groups, and employees; continuously refine Lockton's value proposition for these audiences. Manage tactical content implementation to support Southeast sales teams and motivate influencers. Drive ROI-focused campaigns, refining them to meet stakeholder success metrics. Act as a thought partner to develop meaningful content and execute successful GTM narratives and campaigns. Conduct research to stay updated with employee benefits and B2B2C trends for strategic positioning. Manage project teams and resources for messaging and marketing strategies implementation. Collaborate with Creative Strategies and RFP teams. Develop tactical marketing strategies, including copywriting and design direction. Excel in a fast-paced environment, managing multiple projects with strong organizational skills. Work effectively with cross-functional partners, especially field sales teams. Be detail-oriented, data-driven, and goal-focused. Present strategic plans to sales teams to enable and influence their efforts. Qualifications Deep understanding of seasonality, trends, and buyers in employee benefits and insurance industries. Proficiency with project management and collaboration tools. Fluent in data reporting and interpretation. 4+ years in marketing within the insurance or employee benefits sectors, preferably in growth-oriented companies. 10+ years in B2B or related fields. Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries Insurance #J-18808-Ljbffr

About Company: Figma is growing our team of passionate people on a mission to make design accessible to all. Born on the Web, Figma helps entire product teams brainstorm, design and build better products — from start to finish. Whether it’s consolidating tools, simplifying workflows, or collaborating across teams and time zones, Figma makes the design process faster, more efficient, and fun while keeping everyone on the same page. From great products to long-lasting companies, we believe that nothing great is made alone—come make with us! Skills: Communication Google Sheets Marketing Operations Marketing Strategy Cross-team Collaboration Figma (Software) Marketing Analytics Operational Execution Team Collaboration As a strategic partner to the CMO and marketing leadership, this role will drive innovation and growth by facilitating strategic planning, ensuring alignment, and driving operational excellence. Through leveraging data insights and strong stakeholder relationships, this role will play a pivotal influence in driving marketing’s cross-functional efforts and key initiatives aligned to company objectives. This is a full-time role that can be held from one of our US hubs or remotely in the United States. What you'll do at Figma: Lead discussion around marketing strategy and help translate goals into actionable plans. Provide strategic partnership to the CMO and marketing leadership to develop the marketing org priorities, including budget and headcount allocation. Collaborate cross-functionally to ensure marketing strategies align with shared goals and initiatives across product, sales, and company-wide objectives. Oversee the planning and execution of key marketing initiatives for the marketing team, ensuring timely delivery, clear performance metrics, and cross-team collaboration. Deliver comprehensive reports and actionable insights to the CMO and leadership team, leveraging data analysis to identify trends, measure performance, and optimize marketing strategies. Ensure clear communication of priorities, timelines, and goals across the marketing team. Implement strategies by leveraging analytics, in partnership with marketing leadership and relevant stakeholders, to streamline workflows and reduce operational costs. Optimize processes and create frameworks that centralize and streamline decision-making, and resource allocation. Drive cross-functional efforts related to key marketing campaigns, product launches, and company-wide events. We’d love to hear from you if you have: Experience in marketing operations and/or business operations. Strong leadership presence and demonstrated experience to work cross-functionally and influence without direct authority, managing multiple high-priority initiatives simultaneously. Exceptional verbal and written communication skills to effectively convey complex information to executive and senior leadership. Proven ability to balance strategic thinking with operational execution. Strong analytical skills; translating complex data (via data dashboards and Google Sheets/Excel reporting) into compelling narratives and actionable insights. Strong workshop and meeting facilitation. Productivity & workflow management tooling (e.g. Asana, Jira). #J-18808-Ljbffr

Join to apply for the Marketing Strategy Manager role at O Positiv Health O Positiv is a Los Angeles-based health & wellness brand built on the idea that small acts of self-care produce positive outcomes. We’ve created the first-ever PMS supplement, FLO Vitamins, designed to make periods and the symptoms that come with them more tolerable. Along with FLO, we have products spanning many women’s health topics such as immunity, gut health, skin health, and many more to come. Our team is small-yet-mighty, with big ambitions and an entrepreneurial spirit. We are a growth-stage startup gaining serious traction (check us out in Fortune, Forbes, Bloomberg, and Business Insider), with a strong brand presence and some amazing advisors. We’re growing quickly, and we’ll give you the opportunity to do the same. Your Role The Marketing Strategy Manager will be responsible for ideating, scoping, and executing marketing strategies to grow O Positiv’s customer lifetime value. This is a highly strategic and analytical role and features opportunities to creatively score long-term gains across multiple customer segments. This role will own emerging marketing channels focused on existing customers, specifically how to drive continued demand and increase customer retention and satisfaction. Day-to-day responsibilities can include both internal and external stakeholder management – for example, presenting new projects to leadership to win back past subscribers, managing vendor relationships, and partnering with creatives and data to shape marketing campaigns. We are looking for someone who is hyper-analytical and data-obsessed, with a self-starter and ownership mindset. The ideal candidate will be able to manage marketing initiatives from end-to-end (conception to analysis to scaling recommendation), can collaborate effectively with multiple stakeholders, and should ensure all projects are executed within deadlines. The ideal candidate thrives in a fast-paced environment and startup culture, and is excited to set and meet aggressive goals. This role reports to the Head of Retention and will be highly cross-functional, collaborating across the acquisition, retention, digital, product, data, and creative teams at O Positiv. Responsibilities and Duties Ideate, scope, and design effective marketing strategies to find new ways to win and grow customer lifetime value Prioritize marketing and testing initiatives with ROI assessments and a strong bias towards impact Own and manage emerging marketing channels aimed at boosting repeat purchase and customer winback Define and manage reporting on LTV metrics on new projects to measure success Collaborate with internal cross-functional stakeholders (creative, retention, e-commerce, data, etc) to effect marketing strategies Partner with Product Growth leads to define key pathways for cross-selling and retention Develop and present go/no-go and scaling recommendations to senior leadership Qualifications and Skills Experience: Bachelor’s Degree in a relevant field 2+ years experience in an analytical and strategic role Proficiency building out Excel analyses Understanding of wellness or CPG brands Interpersonal: Strong leadership & communication skills: listen, mentor, and teach by example Strong organization capabilities and aptitude in managing multiple moving pieces Exceptional communication skills and adaptability to different audiences Strong time management and prioritization skills Thoughtful and self-reflective, willingness to learn Team-player, hard-working, and goal-oriented Excitement for startups and building from the ground up Additional Preferred Experience and Skills 2+ years experience at a top tier management consulting firm Prior experience in e-commerce, consumer retail and/or digital marketing Startup experience is a plus Passionate about women’s health Hours and Compensation The anticipated base compensation range for this role will be $120,000- $50,000. Compensation will be commensurate with the candidate’s experience and local market rates. Job Type: Full-time Pay based on prior experience Position will be based out of Santa Monica, Los Angeles - in person (Mon-Thurs in office/Friday remote) Flexible PTO, Sick Days, and Wellness Days Monthly Social Hours Medical, Vision, and Dental Coverage 401K with matching $5 /month Fitness Reimbursement + Up to 1,800 in annual wellness benefits An environment of collaboration, high performance, & respect amongst all employees and managers Click here to view our Applicant Privacy Policy. O Positiv is proud to be an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. O Positiv believes in the power of building a diverse and culturally inclusive team. We seek candidates from all backgrounds to join our teams. We're driven to build a workplace based on inclusive behaviors and equitable systems, where all employees can bring their authentic selves, feel engaged, and share their perspectives as a valued member of O Positiv. #J-18808-Ljbffr

The Universal Television Entertainment Group (UTEG) is seeking a strategic and analytical marketer to join our Marketing Strategy team. The Manager, Marketing Strategy will work closely with the Vice President, Marketing Strategy to develop campaign strategies with a focus on growing the Peacock platform and brand. In this role, you will help set and execute the ongoing brand vision for Peacock and develop analysis and materials that inform cross-functional decision-making. Grounding work in data and consumer insights, the Manager, Marketing Strategy will help to identify the most effective ways for Peacock to cultivate audience affinity, acquire new customers, and engage its growing customer base. You may also contribute to title measurement and prioritization across UTEG and play a role in the bid process for sports properties.

Critical to the success of this role is a high aptitude for aligning high-level objectives into tangible business KPIs and a passion for developing new strategic frameworks. This person should be a growth-oriented individual with a desire to work at the intersection of business strategy and creative expression. The Manager, Marketing Strategy will champion UTEG's marketing goals across the NBCUniversal organization, so experience creating cross-functional connections will be critical to success.

The Person:

You are a strategic thinker with an aptitude for understanding business analytics and consumer insights and a comfort with data-driven analysis. You are thoughtful and organized with a sharp attention to detail. You are comfortable building new things from scratch, unafraid to turn a blank slide and an insight into a comprehensive strategy. You have a passion for respectfully challenging the status quo and championing best-in-class brands. You are open-minded and adaptable, operating with collaborators from a place of positivity and respect.

Responsibilities include, but are not limited to:

• Translate Peacock's brand strategy for application by cross-functional stakeholders, including content, product marketing, and partnerships
• Initiate and write strategic briefs that connect critical subscriber growth KPIs and initiatives with content and brand marketing efforts
• Working closely with Decision Sciences and the Content Analytics teams, analyze data to track the performance of key content and marketing campaigns
• Build executive presentations to socialize marketing strategies with internal stakeholders
• Develop external pitch materials to support Peacock and NBC Sports in engaging with talent, leagues, and enterprise partners
• Proactively identify opportunities to acquire, engage, and retain users

Basic Requirements:

• 5+ years of consumer and/or entertainment marketing strategy experience
• Versatile communicator, comfortable conversing with stakeholders across disciplines from creative teams to finance teams
• Analytical individual with a high degree of comfort utilizing data and financials to support their day-to-day work
• Strong storyteller with demonstrated writing and presentations skills who brings strategies to life in compelling, easily understood ways
• Excellent collaborator who builds relationships with ease and rallies people around a common vision
• A fast learner with a high capacity, able to track and execute multiple projects simultaneously
• Works quickly, nimbly, humbly comfortable leaving ego at the door in service of what is best for the business
• Mastery of PowerPoint and Excel

Desired Characteristics:

• Bachelor's Degree preferred, MBA or master's degree a plus

Additional Requirements:

• Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.

Salary range: $85,000 - $105,000 (bonus eligible)

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to