3,515 Brand jobs in the United States

• Develop and execute comprehensive brand strategies that align with company objectives and target audience.
• Conduct market research, competitive analysis, and consumer insights to identify opportunities and inform brand positioning.
• Define and articulate brand voice, messaging, and visual identity guidelines across all communication channels.
• Oversee the creation and implementation of integrated marketing campaigns to enhance brand visibility and engagement.
• Collaborate with internal teams (marketing, product development, sales) and external agencies to ensure consistent brand execution.
• Monitor brand performance metrics, analyze campaign effectiveness, and provide recommendations for optimization.
• Manage the brand's digital presence, including social media, website content, and online advertising.
• Develop and manage the brand marketing budget, ensuring efficient allocation of resources.
• Stay abreast of industry trends, emerging technologies, and best practices in brand management and marketing.
• Present brand strategies and performance reports to senior leadership.

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field. MBA preferred.
• 5-7 years of experience in brand management, marketing strategy, or a closely related field, preferably within the FMCG sector.
• Proven track record of developing and successfully executing impactful brand strategies and campaigns.
• Strong analytical skills with the ability to interpret market data and consumer insights.
• Excellent understanding of marketing principles, advertising, digital marketing, and social media.
• Exceptional written and verbal communication skills, with strong presentation abilities.
• Proficiency in marketing research tools and analytics platforms.
• Creative thinker with a strategic mindset and a strong understanding of consumer behavior.
• Ability to manage multiple projects simultaneously and work effectively in a hybrid team environment.
• Experience managing agency relationships is a plus.

• Developing and implementing long-term brand strategies, including positioning, messaging, and go-to-market plans.
• Conducting in-depth market research and competitive analysis to identify opportunities and threats.
• Defining target consumer segments and understanding their needs and preferences.
• Overseeing the development of integrated marketing campaigns across various channels (digital, social media, traditional advertising, in-store promotions).
• Managing brand budgets and ensuring optimal allocation of resources for maximum ROI.
• Collaborating with product development teams to ensure new product launches are aligned with brand strategy.
• Monitoring brand performance metrics and key performance indicators (KPIs), providing regular reports and insights to senior management.
• Building strong relationships with external agencies (advertising, PR, digital) to ensure effective campaign execution.
• Leading cross-functional teams to ensure consistent brand experience across all consumer interactions.
• Identifying and evaluating new business opportunities and strategic partnerships.

• Develop and implement long-term brand strategies aligned with company objectives and market opportunities.
• Conduct market research and competitive analysis to identify key trends, consumer insights, and growth opportunities.
• Define and articulate brand positioning, messaging, and value propositions for all product lines.
• Oversee the creation of integrated marketing campaigns across digital, social, traditional, and experiential channels.
• Collaborate with cross-functional teams, including product development, sales, creative, and communications, to ensure brand consistency and impactful execution.
• Manage the brand's visual identity, ensuring adherence to brand guidelines across all assets and communications.
• Develop and track key performance indicators (KPIs) to measure brand health, campaign effectiveness, and ROI.
• Identify and cultivate strategic partnerships that enhance brand visibility and reach.
• Manage agency relationships and external vendor partners to deliver high-quality brand initiatives.
• Stay informed about industry best practices, emerging marketing technologies, and evolving consumer preferences.
• Present brand strategies and campaign performance to senior leadership and stakeholders.
• Foster a strong brand culture within the organization.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field; MBA strongly preferred.
• 7+ years of progressive experience in brand management, marketing strategy, or a related field, preferably within a CPG or relevant industry.
• Demonstrated success in developing and launching impactful brand campaigns and strategies.
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
• Excellent communication, presentation, and interpersonal skills.
• Proven ability to manage multiple projects simultaneously in a fast-paced environment.
• Experience with market research tools, analytics platforms, and marketing automation software.
• Creative thinker with a passion for storytelling and brand building.
• Strong leadership qualities and the ability to influence cross-functional teams.
• Experience managing budgets and external agencies effectively.

• Develop and implement comprehensive brand strategies for CPG products.
• Conduct market research, consumer analysis, and competitive landscape assessments.
• Define brand positioning, messaging, and value propositions.
• Develop and execute go-to-market plans and integrated marketing campaigns.
• Manage brand budgets and track ROI for marketing initiatives.
• Collaborate with cross-functional teams to ensure brand consistency and execution.
• Oversee creative development and agency management.
• Analyze performance metrics and provide actionable insights for optimization.
• Identify new growth opportunities and product innovation avenues.
• Present brand strategies and performance updates to senior leadership.

• Bachelor's degree in Marketing, Business, or related field.
• Minimum of 6 years of experience in CPG brand management.
• Proven track record of developing and launching successful brands.
• Strong understanding of consumer insights and market trends.
• Excellent strategic thinking, analytical, and project management skills.
• Experience with marketing analytics and performance tracking.
• Ability to manage agency relationships and creative development.
• Strong presentation and communication skills.
• Familiarity with digital marketing and e-commerce trends in CPG.

• Develop and implement comprehensive brand strategies that align with business objectives and drive market share growth.
• Conduct in-depth market research, consumer insights analysis, and competitive landscape assessments to identify opportunities and threats.
• Define brand positioning, messaging, and visual identity, ensuring consistency across all touchpoints.
• Oversee the development and execution of integrated marketing campaigns, including digital, social media, traditional advertising, and in-store promotions.
• Manage product launches, line extensions, and packaging innovation initiatives from concept to commercialization.
• Collaborate closely with cross-functional teams, including product development, sales, R&D, and external agencies, to ensure successful brand execution.
• Monitor brand performance metrics, analyze campaign effectiveness, and provide actionable recommendations for optimization.
• Manage the brand budget, ensuring efficient allocation of resources and maximizing ROI.
• Stay abreast of industry trends, consumer behavior shifts, and emerging marketing technologies.
• Mentor and guide junior marketing team members.

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 6 years of progressive experience in brand management, preferably within the FMCG industry.
• Proven track record of developing and executing successful brand strategies and marketing campaigns that delivered measurable results.
• Strong analytical skills with the ability to translate data and insights into strategic recommendations.
• Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Exceptional communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.
• Creative thinker with a passion for brand building and consumer engagement.
• Experience with digital marketing, social media platforms, and marketing automation tools.
• Proficiency in market research tools and techniques.
• Experience working in a hybrid environment, demonstrating effective collaboration both in-office and remotely.

• Develop and implement integrated brand strategies to drive business growth and market penetration.
• Conduct comprehensive market research and competitive analysis to identify opportunities and threats.
• Define and refine brand positioning, messaging, and value propositions.
• Oversee the development and execution of marketing campaigns across various channels.
• Manage brand budgets and ensure efficient allocation of resources.
• Analyze campaign performance and provide actionable insights for optimization.
• Collaborate with product development teams on new product launches and line extensions.
• Monitor consumer trends and adapt brand strategies accordingly.
• Ensure brand consistency across all consumer touchpoints.
• Present brand strategies and performance reports to senior management.

• Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
• Minimum of 6 years of experience in brand management, marketing, or a related role within the FMCG sector.
• Proven success in developing and executing effective brand strategies.
• Strong understanding of consumer insights, market dynamics, and competitive landscapes.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Proficiency in marketing analytics and reporting tools.
• Exceptional communication, presentation, and interpersonal skills.
• Experience managing cross-functional teams and agency partners.
• Ability to work effectively in a fast-paced environment.

Join us in crafting the future of play—where imagination meets strategy, and every idea sparks a new adventure for the next generation of builders.

Core Responsibilities

As the Brand Strategy Director, you will play a pivotal role in shaping the future of the LEGO brand. You'll blend creativity with analytical insight to develop innovative strategies that captivate the imaginations of the next generation of builders. Your mission is to explore exciting new avenues for the LEGO brand while embodying its core values. You will:

• Provide strategic clarity that fuels creativity, leveraging deep consumer insights and cultural understanding to drive impactful ideas.
• Act as a truth-seeker and problem-solver, crafting compelling, evidence-based creative strategies and briefs that resonate with our audience.
• Encourage diverse perspectives and proactively identify emerging challenges and opportunities for the brand.
• Stay obsessed with current trends and culture, translating this understanding into compelling narratives that inspire innovative concepts.
• Serve as a master storyteller, setting the stage for our creative work and effectively persuading internal stakeholders and partners.
• Utilize your expertise in marketing and creative effectiveness to interpret data, enabling informed, evidence-based decisions that enhance our strategies.

Play your part in our team succeeding

At the LEGO Agency (OLA), we are dedicated to delivering best-in-class campaigns and insight-driven solutions across the LEGO Group. In this role, you will not only uphold the LEGO values but also challenge the status quo, creating culturally defining ideas that reflect the excitement of our products.

Do You Have What It Takes?

• Extensive experience in an agency environment
• Experience working with senior stakeholders effectively
• Proficiency in utilizing data and audience insights to drive creative effectiveness
• Ability to anticipate and adapt to evolving consumer behaviors and cultural trends
• Excellent storytelling and communication skills

Additional details on this position

• This is a Director level role based at 1001 Boylston St. in Boston, MA.
• Our workplace enables our LEGO colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3-day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.
• There will be relocation assistance for this role.

#LI-LA1

Compensation

The salary for this position has a range of $156, $234,648.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What's in it for you?

Here are some of what to expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to "inspire and develop the builders of tomorrow."

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children's Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at , option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.

• Develop and execute comprehensive brand strategies that align with company goals and market trends.
• Conduct in-depth market research and competitive analysis to identify opportunities and threats.
• Define brand positioning, target audiences, and key value propositions.
• Oversee the creation and implementation of integrated marketing campaigns across various channels (digital, social media, traditional advertising).
• Manage the brand's visual identity, messaging guidelines, and overall tone of voice.
• Collaborate with product development teams to ensure brand alignment in new product launches.
• Track and analyze brand performance metrics, making data-driven recommendations for optimization.
• Manage external agencies and vendor relationships, ensuring high-quality output.
• Lead and mentor a team of marketing professionals, fostering a culture of creativity and accountability.
• Develop and manage the brand marketing budget.
• Ensure consistent brand experience across all consumer touchpoints, from packaging to customer service.
• Present brand strategies and performance updates to senior leadership.

• Develop and implement strategic brand plans to drive market growth and penetration.
• Conduct market, consumer, and competitive analysis to inform brand strategy.
• Define and refine brand positioning, messaging, and visual identity.
• Lead the development of integrated marketing campaigns across digital, social, and traditional channels.
• Collaborate with product development teams on new product launches and line extensions.
• Manage the brand's advertising and promotional activities.
• Oversee brand performance monitoring and reporting.
• Work closely with sales teams to ensure effective go-to-market execution.
• Manage external agencies and partners to deliver high-quality brand assets and campaigns.
• Present brand strategies and performance reviews to senior leadership.
• Identify and champion new opportunities for brand innovation and growth.

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 6 years of experience in marketing, with a strong emphasis on brand management within the FMCG/CPG industry.
• Proven success in developing and executing effective brand strategies.
• Demonstrated experience in consumer insights, market research, and data analysis.
• Strong understanding of integrated marketing communications and digital marketing.
• Excellent project management and cross-functional collaboration skills.
• Exceptional written and verbal communication and presentation abilities.
• Strategic thinker with strong analytical and problem-solving capabilities.
• Ability to manage multiple priorities and thrive in a fast-paced environment.