4,568 Brand jobs in the United States

• Develop and execute comprehensive brand strategies that align with company objectives and target audience.
• Conduct market research, competitive analysis, and consumer insights to identify opportunities and inform brand positioning.
• Define and articulate brand voice, messaging, and visual identity guidelines across all communication channels.
• Oversee the creation and implementation of integrated marketing campaigns to enhance brand visibility and engagement.
• Collaborate with internal teams (marketing, product development, sales) and external agencies to ensure consistent brand execution.
• Monitor brand performance metrics, analyze campaign effectiveness, and provide recommendations for optimization.
• Manage the brand's digital presence, including social media, website content, and online advertising.
• Develop and manage the brand marketing budget, ensuring efficient allocation of resources.
• Stay abreast of industry trends, emerging technologies, and best practices in brand management and marketing.
• Present brand strategies and performance reports to senior leadership.

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field. MBA preferred.
• 5-7 years of experience in brand management, marketing strategy, or a closely related field, preferably within the FMCG sector.
• Proven track record of developing and successfully executing impactful brand strategies and campaigns.
• Strong analytical skills with the ability to interpret market data and consumer insights.
• Excellent understanding of marketing principles, advertising, digital marketing, and social media.
• Exceptional written and verbal communication skills, with strong presentation abilities.
• Proficiency in marketing research tools and analytics platforms.
• Creative thinker with a strategic mindset and a strong understanding of consumer behavior.
• Ability to manage multiple projects simultaneously and work effectively in a hybrid team environment.
• Experience managing agency relationships is a plus.

• Developing and implementing long-term brand strategies, including positioning, messaging, and go-to-market plans.
• Conducting in-depth market research and competitive analysis to identify opportunities and threats.
• Defining target consumer segments and understanding their needs and preferences.
• Overseeing the development of integrated marketing campaigns across various channels (digital, social media, traditional advertising, in-store promotions).
• Managing brand budgets and ensuring optimal allocation of resources for maximum ROI.
• Collaborating with product development teams to ensure new product launches are aligned with brand strategy.
• Monitoring brand performance metrics and key performance indicators (KPIs), providing regular reports and insights to senior management.
• Building strong relationships with external agencies (advertising, PR, digital) to ensure effective campaign execution.
• Leading cross-functional teams to ensure consistent brand experience across all consumer interactions.
• Identifying and evaluating new business opportunities and strategic partnerships.

• Develop and implement long-term brand strategies aligned with company objectives and market opportunities.
• Conduct market research and competitive analysis to identify key trends, consumer insights, and growth opportunities.
• Define and articulate brand positioning, messaging, and value propositions for all product lines.
• Oversee the creation of integrated marketing campaigns across digital, social, traditional, and experiential channels.
• Collaborate with cross-functional teams, including product development, sales, creative, and communications, to ensure brand consistency and impactful execution.
• Manage the brand's visual identity, ensuring adherence to brand guidelines across all assets and communications.
• Develop and track key performance indicators (KPIs) to measure brand health, campaign effectiveness, and ROI.
• Identify and cultivate strategic partnerships that enhance brand visibility and reach.
• Manage agency relationships and external vendor partners to deliver high-quality brand initiatives.
• Stay informed about industry best practices, emerging marketing technologies, and evolving consumer preferences.
• Present brand strategies and campaign performance to senior leadership and stakeholders.
• Foster a strong brand culture within the organization.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field; MBA strongly preferred.
• 7+ years of progressive experience in brand management, marketing strategy, or a related field, preferably within a CPG or relevant industry.
• Demonstrated success in developing and launching impactful brand campaigns and strategies.
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
• Excellent communication, presentation, and interpersonal skills.
• Proven ability to manage multiple projects simultaneously in a fast-paced environment.
• Experience with market research tools, analytics platforms, and marketing automation software.
• Creative thinker with a passion for storytelling and brand building.
• Strong leadership qualities and the ability to influence cross-functional teams.
• Experience managing budgets and external agencies effectively.

Strategy Overview - The goal is to scale Rip Valley by:

Increasing Social Media Followers: Build a larger, engaged audience on platforms like Instagram, TikTok, YouTube, Facebook to boost brand visibility and drive traffic.

Enhancing Website ): Optimize the website for user experience, SEO, and conversions to serve as a central hub for purchases and Fanatics Live break sign-ups.

Building Brand Equity: Create a recognizable, trusted brand through consistent messaging, high-quality content, and community engagement, leading to higher customer loyalty and revenue.

Pillar 1: Social Media Strategy for Follower Growth and Brand Equity

Content Creation: Produce high-quality content (e.g., card photos, break highlight videos, collector tips) tailored to each platform (Instagram for visuals, TikTok for short videos, YouTube for long-form content).

Platform Posting: Follow a consistent schedule (e.g., 1-3 posts/week on Instagram, 2-3 TikToks/week, 1-2 YouTube videos/month) to maintain visibility.

Engagement: Use polls, contests (e.g., "Guess the card for a free break spot"), and hashtag campaigns to boost interaction. Respond to comments to build community.

Follower Growth: Engaging content and consistent posting attract new followers, increasing reach (aim for 20-30% follower growth in 6 months).

Cross-Promotion: Posts include CTAs linking to for purchases or Fanatics Live for break sign-ups.

Customer Base and Revenue Growth: A larger, engaged follower base drives repeat business, scaling both in-shop and online revenue.

Pillar 2: Website Optimization for Scaling and Brand Equity

Optimization: Ensure is mobile-friendly, fast-loading (under 3 seconds), and secure (SSL encryption).

Content & Features: Include product listings, a Live break schedule, a blog (e.g., "Top 10 Cards to Collect in 2025"), and a newsletter sign-up form.

SEO & CTAs: Optimize for keywords like "sports card breaks" or "buy sports cards online" to rank higher on Google. Add clear CTAs (e.g., "Join Our Next Break") linking to Fanatics Live or in-shop promotions.

Traffic from Search/Social: SEO drives organic traffic; social media posts funnel followers to the website.

Conversions: Easy navigation and CTAs lead to purchases, break sign-ups, and newsletter subscriptions.

Cross-Promotion: Website links to Fanatics Live breaks and promotes in-shop events, driving traffic to both channels.

Pillar 3: Integrated Strategy for Scaling (how they work together)

Social Media <> Website: Social posts drive traffic to ; the website promotes social profiles and break schedules, creating a feedback loop.

Follower Growth: Engaging content (e.g., break clips, contests) increases followers, amplifying brand reach.

Traffic & Conversions: Website optimizations (SEO, CTAs) convert social media followers into buyers or breakers.

Live Breaks: Social media and website promote breaks, driving revenue.

In-Shop Visits: Geo-targeted social ads and website event promotions increase foot traffic, supporting the other 50% of revenue.

Brand Equity: Consistent branding and quality content across platforms build trust and recognition.

Customer Engagement: Interactive social posts and a user-friendly website foster engagement, reinforced by community efforts (e.g., Discord, hashtags).

Loyalty Programs: Reward repeat customers (e.g., discounts, free break slots) to retain them across channels.

Implementation Timeline

Month 1-2:

Optimize (mobile-friendly, SEO, break schedule page).

Align social media profiles with consistent branding; implement posting schedule on IG / tik tok / facebook

Launch / resume newsletter and hashtag campaign (#RipValleyBreaks).

Run targeted social ads ($50-100/week) to grow followers and drive website traffic.

Month 3-6:

Partner with 1-2 influencers to promote breaks.

Publish 2/3 blog posts or podcasts / month on for SEO.

Month 6-12:

Analyze metrics to double down on high-performing content (e.g., TikTok break clips).

Launch loyalty program to retain customers across channels.

start hosting major online break event or in-shop tournament, promoted via social media and website.

Additional tasks

Platform Focus: Prioritize Instagram and TikTok for younger collectors, YouTube for in-depth content, and Facebook for community building. Twitter/X is great for quick break updates.

Content Ideas: Create "Card of the Week" posts, break highlight reels, or "Collector Spotlight" features to engage followers.

Influencer Outreach: DM influencers with 5,000-50,000 followers for cost-effective partnerships (e.g., offer a $00 break spot for a shoutout).

Data:

Social media drives 70% of e-commerce traffic (per HubSpot).

Optimized websites increase conversions by 20-30% (per Google).

Sports card collectors engage 4.21% on Instagram vs. 1% average for retail.

Customer Behavior: Collectors use Instagram, TikTok, and YouTube to discover shops and breaks; 70% of online shoppers research via websites before buying (per Google).

Brand Growth Architect (Marketing Technologist)

Core Responsibilities

Digital Strategy Development and Execution: Create and implement a cohesive plan for social media, website optimization, and Fanatics Live integrations. This involves mapping out content calendars, break promotion campaigns, and cross-channel promotions to drive traffic and conversions.

Website Management and Optimization: Lead technical enhancements to , including SEO improvements, mobile responsiveness, secure checkout integrations, and content management (e.g., adding break schedules, blogs, and newsletter sign-ups). Use tools like Shopify or Squarespace to build features that support online sales and community engagement.

Social Media and Content Management: Oversee content creation (e.g., break highlight videos, collector tips) across platforms like Instagram, TikTok, YouTube, Facebook, and Twitter/X. Manage posting schedules, engagement tactics (polls, contests, hashtags like #RipValleyBreaks), and paid ads to grow followers (targeting 20-30% increase in 6 months).

Brand Equity Building: Monitor brand sentiment through analytics and community feedback, adjusting strategies to position Rip Valley as an authority in sports cards.

Relationship and Community Management: Forge partnerships with influencers, collectors, and local entities (e.g., sports teams) to expand reach. Build and moderate online communities (e.g., Discord, Facebook Groups) and loyalty programs to foster repeat business and user-generated content.

Data-Driven Optimization: Use analytics tools to track performance (e.g., engagement rates, traffic sources, conversion rates) and iterate on strategies. Integrate AI tools for automation, such as content generation (e.g., Canva AI) or customer insights (e.g., predictive analytics for break participation).

Cross-Channel Integration: Align in-shop events with digital efforts and ensure seamless customer journeys from social discovery to purchase or break sign-up.

Team Coordination and Reporting: Manage in shop freelance creators / staff, and report progress to partners via dashboards showing ROI, channel specific growth.

Required Skills and QualificationsTo succeed, the candidate must blend technical prowess with creative and interpersonal skills:

Technical Proficiency: Hands-on experience with web development (e.g., HTML/CSS, JavaScript, CMS platforms like Shopify or WordPress) for site optimizations. Familiarity with SEO tools (Google Keyword Planner, SEMrush), analytics (Google Analytics, Instagram Insights), and automation (Zapier, AI tools like ChatGPT for content).

Digital Marketing Expertise: Proven track record in social media management, content strategy, and growth hacking (e.g., A/B testing, targeted ads). Knowledge of e-commerce best practices and platforms like Fanatics Live.

Brand Management and Growth: Ability to develop brand guidelines and strategies that drive equity. Experience in scaling small businesses, ideally in retail or niche markets like collectibles.

Relationship-Building: Strong networking skills for influencer partnerships, community engagement, and stakeholder management. Excellent communication for collaborating with in-shop staff and partners.

Analytical and Strategic Thinking: Data-savvy with skills in metrics tracking (e.g., 1-3% social engagement rate, 2-5% website conversion rate) and using insights to pivot strategies.

Day-to-Day FunctionsA typical day might include:

Morning: Review analytics from overnight social engagement and website traffic; adjust ad budgets for underperforming campaigns.

Midday: Create or approve content (e.g., a TikTok video of a Fanatics Live break) and schedule posts using tools like Later or Hootsuite.

Afternoon: Optimize (e.g., update SEO on a new blog post about card trends) and monitor break sign-ups.

Evening: Engage with community (e.g., respond to comments, host a live Q&A) and outreach to influencers for collaborations.

Weekly: Meet with partners to report on metrics (e.g., follower growth) and plan events like in-shop trading nights promoted digitally.

Performance Metrics and Success IndicatorsSuccess will be measured by tangible outcomes tied to business goals:

Growth Metrics: 20-30% increase in social followers and 30-50% in website traffic within 6 months.

Engagement and Conversion: 1-3% social engagement rate; 2-5% website conversion rate (e.g., break sign-ups or purchases).

Brand Health: Improved sentiment scores (via tools like Brandwatch) and increased user-generated content (e.g., #RipValleyBreaks posts).

Revenue Impact: 20-40% overall revenue growth, with attribution to digital channels (e.g., tracked via UTM links).

Relationship Milestones: Secure 2-3 influencer partnerships quarterly; grow community groups by 15-20% monthly.

Technical Efficiency: Website load times under 3 seconds; seamless integrations (e.g., Fanatics Live embeds).

Job Type: Full-time

Pay: 80, 100,000.00 per year

Benefits:

• Paid time off

Application Question(s):

• Do you know much about the sports card hobby world?
• Are you a self starter and able to take a set of goals and build something?
• Are you organized and accountable?
• Do you have specific web development and social media experience?

Ability to Commute:

• Phoenix, AZ Required)

Ability to Relocate:

• Phoenix, AZ 85004: Relocate before starting work (Required)

Work Location: In person

About Samyang America
Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don't just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality.

Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture.

At Samyang America, you'll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them.

If you're ready to be part of a brand that's more than just food - a brand that moves culture and creates unforgettable moments - join our team today

Position Summary
The Manager, Brand Strategy will lead brand management and innovation function for Samyang America New Venture brand/s.

Key Responsibilities
Strategic Product Management

• Develop and lead an annual strategic plan to deliver against brand/s objectives.
• Lead brand and market expansion efforts for a brand/s in the better-for-you food space.
• Develop and execute the product strategy and roadmap, ensuring alignment with Samyang's overall business goals.
• Own the P&L for assigned product lines, balancing profitability with competitive positioning.

Innovation and Development

• Identify market opportunities and gaps to drive innovation and differentiation in instant meals, sauces, and complementary products.
• Oversee the product development lifecycle, ensuring adherence to quality, cost, and timeline objectives.
• Build Innovation roadmap and Collaborate with HQ team, operations, and supply chain teams to deliver innovative and scalable products.

Consumer and Market Insights

• Conduct deep dives into market data, consumer trends, and competitive intelligence to inform product decisions.
• Utilize tools like Nielsen, IRI (Circana), and consumer research to effectively manage the business, provide recommendations and uncover opportunities.
• Act as a voice of the customer, advocating for consumer needs and preferences in product development.

Team and Cross-Functional Leadership

• Lead, manage and develop a brand marketing team (1-2 head count)
• Partner with marketing to develop go-to-market strategies, packaging, and messaging that resonate with target consumers.
• Work closely with sales teams to align product strategies with customer needs and retail requirements.
• Lead cross-functional teams in managing complex projects, ensuring all stakeholders meet their deliverables.

Performance Optimization

• Monitor product performance metrics, including sales, margin, market share, and customer satisfaction.
• Lead initiatives to optimize underperforming products or leverage successful launches for broader market penetration.
• Develop and present post-launch evaluations and recommendations to senior leadership.

Requirements

• 5-10 years combined marketing experience in top tier CPG companies, AND small/entrepreneurial organizations
• CPG Food & beverage experience is highly preferred, especially in better for you products, but not required if the candidate has experience in top-CPG non-food firms (P&G, Unilever, Colgate, Clorox etc)
• New product development, commercialization and launch experience in retail is mandatory
• Must have people management experience - managed a minimum of 1 person
• Highly analytical with proficiency analyzing, and making recommendations based on consumption (IRI) and shipment data
• Experience managing integrated marketing campaigns including paid, organic, shopper, influencer
• Experience driving demand and expansion for products and partnering with sales in retail (mass, grocery, club, convenience) and DTC
• Bilingual in Korean and English

The base salary for this position is between $100,000.00 and $130,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.

Equal Employment Opportunity Employer
Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.

Manager Brand Strategy & Planning

Hotel Brand:

Location: United States, Georgia, Atlanta

Hotel: Corp Atlanta Ravinia, Three Ravinia Drive, Suite 100, 30346

Job number:

As Global Brand Manager, Strategy & Commercial Performance, you'll be instrumental in shaping and driving the success of three fast-growing brands—avid hotels, Garner, and Atwell Suites—across an expanding international presence. In this role, you'll help design and implement both short- and long-term brand strategies, deliver commercial performance insights and tools, and contribute to annual brand planning. Your efforts will directly influence brand positioning, strengthen market presence, and enhance commercial outcomes.

Your day to day

• Lead the development of strategic brand objectives and corresponding tactical plans to drive growth across brand, mainstream and suites segments.

• Determine strategic objectives, in collaboration with brand and cross-functional team regarding brand positioning, experience (service, product, design) and owner ROI and recommend potential strategic initiatives to achieve those objectives.

• Analyze industry, market, and competitive data to inform brand strategy and identify emerging trends.

• Lead commercial brand performance analysis leveraging a variety of moderately to complex data sets (e.g. using Excel functions like mathematical functions, pivot tables and VLOOKUP) to establish insights and build fact base strategies.

• Contribute to the annual Brand planning process by providing insight into key brand opportunities

• Support ongoing efforts to optimize brand strategy and frameworks.

What we need from you

• Bachelor's or master's degree in marketing, Hospitality, or a relevant field of work or an equivalent combination of education

• 6 to 10 years progressive work-related experience in marketing, strategy and/or hotel operations.

• Demonstrated proficiency in Brand Management, Strategy and commercial performance, including experience working within a franchise organization. Global experience a plus.

• Ability to influence stakeholders and effectively establish relationships with cross-functional teams.

• Strong analytic skills and knowledge of the hotel performance ecosystem and drivers.

• Strong business acumen with core competency in translating insight into compelling business plans and initiatives.

Location - Our hybrid work structure is an expectation of three (3) days a week in the office. This expectation may be adjusted to evolve with the changing needs of the business.

The salary range for this role is $58,844 to $117,000. This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.

Important information:

• The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.
• No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

• Develop and implement comprehensive brand strategies for CPG products.
• Conduct market research, consumer analysis, and competitive landscape assessments.
• Define brand positioning, messaging, and value propositions.
• Develop and execute go-to-market plans and integrated marketing campaigns.
• Manage brand budgets and track ROI for marketing initiatives.
• Collaborate with cross-functional teams to ensure brand consistency and execution.
• Oversee creative development and agency management.
• Analyze performance metrics and provide actionable insights for optimization.
• Identify new growth opportunities and product innovation avenues.
• Present brand strategies and performance updates to senior leadership.

• Bachelor's degree in Marketing, Business, or related field.
• Minimum of 6 years of experience in CPG brand management.
• Proven track record of developing and launching successful brands.
• Strong understanding of consumer insights and market trends.
• Excellent strategic thinking, analytical, and project management skills.
• Experience with marketing analytics and performance tracking.
• Ability to manage agency relationships and creative development.
• Strong presentation and communication skills.
• Familiarity with digital marketing and e-commerce trends in CPG.

• Develop and implement comprehensive brand strategies that align with business objectives and drive market share growth.
• Conduct in-depth market research, consumer insights analysis, and competitive landscape assessments to identify opportunities and threats.
• Define brand positioning, messaging, and visual identity, ensuring consistency across all touchpoints.
• Oversee the development and execution of integrated marketing campaigns, including digital, social media, traditional advertising, and in-store promotions.
• Manage product launches, line extensions, and packaging innovation initiatives from concept to commercialization.
• Collaborate closely with cross-functional teams, including product development, sales, R&D, and external agencies, to ensure successful brand execution.
• Monitor brand performance metrics, analyze campaign effectiveness, and provide actionable recommendations for optimization.
• Manage the brand budget, ensuring efficient allocation of resources and maximizing ROI.
• Stay abreast of industry trends, consumer behavior shifts, and emerging marketing technologies.
• Mentor and guide junior marketing team members.

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 6 years of progressive experience in brand management, preferably within the FMCG industry.
• Proven track record of developing and executing successful brand strategies and marketing campaigns that delivered measurable results.
• Strong analytical skills with the ability to translate data and insights into strategic recommendations.
• Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Exceptional communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.
• Creative thinker with a passion for brand building and consumer engagement.
• Experience with digital marketing, social media platforms, and marketing automation tools.
• Proficiency in market research tools and techniques.
• Experience working in a hybrid environment, demonstrating effective collaboration both in-office and remotely.

• Develop and implement integrated brand strategies to drive business growth and market penetration.
• Conduct comprehensive market research and competitive analysis to identify opportunities and threats.
• Define and refine brand positioning, messaging, and value propositions.
• Oversee the development and execution of marketing campaigns across various channels.
• Manage brand budgets and ensure efficient allocation of resources.
• Analyze campaign performance and provide actionable insights for optimization.
• Collaborate with product development teams on new product launches and line extensions.
• Monitor consumer trends and adapt brand strategies accordingly.
• Ensure brand consistency across all consumer touchpoints.
• Present brand strategies and performance reports to senior management.

• Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
• Minimum of 6 years of experience in brand management, marketing, or a related role within the FMCG sector.
• Proven success in developing and executing effective brand strategies.
• Strong understanding of consumer insights, market dynamics, and competitive landscapes.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Proficiency in marketing analytics and reporting tools.
• Exceptional communication, presentation, and interpersonal skills.
• Experience managing cross-functional teams and agency partners.
• Ability to work effectively in a fast-paced environment.