5,441 Search Engine jobs in the United States

Job Description

Who We Are

Horizon Media , founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain's New York Business and Los Angeles Business Journal. Together we are building a place of belonging.

At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

What You'll Do

• 50% - Create, implement, track, analyze and optimize Paid Search campaigns in Google AdWords, Yahoo!, Bing, other search engines, and bid management platforms, including DS3, Marin, Kenshoo, and InsideVault.

• 20% - Develop and employ successful bidding strategies and effective keyword management to hit target acquisition goals and efficiency metrics.

• 10% - Assist in generating weekly, bi-weekly, monthly, and quarterly performance reports for all clients, and ability to recognize and troubleshoot data anomalies.

• 10% - Help develop test design roadmaps, quarterly planning initiatives and business opportunity identification and implementation.

• 10% - Lead portions of weekly reporting calls for clients, including communicating key metrics, goal attainment and optimization opportunities.

Who You Are

• A dot connecter, able to marry strategic thought and tactical objectives

• Eager to advance problem solving skills, with the ability to be solutions oriented

• A self-starter, takes initiative

• A strong writer and communicator

• Able to actively seek out and implement feedback

• A hyper detailed oriented individual

• An independent worker with strong time management and organization skills

• A desire to be nimble and flexible to succeed in a fast-paced and ever-changing environment

• A strong team player, willing to roll up your sleeves

• A business mature individual who exudes professionalism and respect

• Committed to the success of your team

• Eager to guide and manage team members, will lead by example

• A supporter of and advocate for diversity, equity and inclusion

Preferred Skills & Experience

• 6 months to 1+ years' directly related Search Engine Marketing (Google, Yahoo!, Bing etc.) experience.

• Exceptional quantitative skills and aptitude including advanced Excel skills.

• An enthusiasm for learning about Search Engine Marketing on a fast-growing, thriving team.

• Exceptional analytical skills to measure the success of the SEM programs and to expand upon that success.

• Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing.

• Excellent organizational skills and the ability to juggle multiple responsibilities.

Certificates, Licenses and Registrations

N/A

Physical Activity and Work Environment

N/A

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

#LI-YM1

#LI-HYBRID

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range
$64,350.00 - $80,000.00

A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.

**Careers With Purpose**
**Sanford Health is one of the largest and fastest-growing not-for-profit health systems in the United States. We're proud to offer many development and advancement opportunities to our nearly 50,000 members of the Sanford Family who are dedicated to the work of health and healing across our broad footprint.**
**Facility:** Remote IA
**Location:** Remote, IA
**Address:**
**Shift:** 8 Hours - Day Shifts
**Job Schedule:** Full time
**Weekly Hours:** 40.00
**Salary Range:** 26.00 - 41.50
**Job Summary**
Search engine marketing (SEM) specialists are responsible for planning, implementing and managing the organization's overall SEM strategy. Partner with media strategists to deploy search marketing tactics in an effort to increase online visibility and engagement with content, products or services. SEM Specialists analyze research, data or technology to understand user intent and uncover opportunities for ongoing optimization. Utilize SEO data to assist in the optimization of SEM and PPC campaigns in an effort to minimize CPC and increase CTR. Also partner with the marketing analytics team to use site traffic data to make informed decisions as it pertains to paid search performance.
Has proven experience and success managing PPC campaigns across Search Ads 360, Google and Bing. Works closely with the web and content teams to drive quality traffic٫ increase conversions and maximize ROI. Partner with Media Strategists to develop and implement the SEM campaigns for the organization. Improves search-related activities through ongoing analysis, experimentation or A/B testing. Performs ongoing paid keyword discovery, expansion and optimization. Researchs and analyzes competitor advertising keywords and links. Identifies appropriate key performance indicators (KPIs) and reports key metrics. Coordinates reporting dashboards and presents to key stakeholders.
Knowledge of performance marketing, conversion, and online customer acquisition. Understanding of trends and best practices in search engine marketing, bid management tools(SA360), call tracking tools (DialogTech/Invoca, Marchex), digital enterprise analytics tools (Google Analytics, Datorama), and SEO/SEM optimization tools (Google Search Console, Conductor, Ahrefs, SEMrush, Moz).
Ability to analyze and evaluate information and provide evidence-based recommendations. Must be able to organize and prioritize workload to meet a variety of conflicting deadlines. Proficient in a variety of technical and web-based platforms.
**Qualifications**
A Bachelor's degree in marketing, communications, computer science, business information systems, programming, statistics or a closely related field is required.
Minimum of 3 years of professional level experience planning and implementing successful SEM strategies with experience in ecommerce preferred.
Certification in Google Ads required. Certifications in Google Ad Manager or Google Marketing Platform is preferred.
**Benefits**
Sanford Health offers an attractive benefits package for qualifying full-time and part-time employees. Depending on eligibility, a variety of benefits include health insurance, dental insurance, vision insurance, life insurance, a 401(k) retirement plan, work/life balance benefits, and a generous time off package to maintain a healthy home-work balance. For more information about Total Rewards, visit .
Sanford is an EEO/AA Employer M/F/Disability/Vet. If you are an individual with a disability and would like to request an accommodation for help with your online application, please call or send an email to .
Sanford Health has a Drug Free Workplace Policy. An accepted offer will require a drug screen and pre-employment background screening as a condition of employment.
**Req Number:** R-
**Job Function:** Marketing and Communications
**Featured:** No

**Careers With Purpose**
**Sanford Health is one of the largest and fastest-growing not-for-profit health systems in the United States. We're proud to offer many development and advancement opportunities to our nearly 50,000 members of the Sanford Family who are dedicated to the work of health and healing across our broad footprint.**
**Facility:** Remote SD (Central Time)
**Location:** Remote, SD
**Address:**
**Shift:** 8 Hours - Day Shifts
**Job Schedule:** Full time
**Weekly Hours:** 40.00
**Salary Range:** 26.00 - 41.50
**Job Summary**
Search engine marketing (SEM) specialists are responsible for planning, implementing and managing the organization's overall SEM strategy. Partner with media strategists to deploy search marketing tactics in an effort to increase online visibility and engagement with content, products or services. SEM Specialists analyze research, data or technology to understand user intent and uncover opportunities for ongoing optimization. Utilize SEO data to assist in the optimization of SEM and PPC campaigns in an effort to minimize CPC and increase CTR. Also partner with the marketing analytics team to use site traffic data to make informed decisions as it pertains to paid search performance.
Has proven experience and success managing PPC campaigns across Search Ads 360, Google and Bing. Works closely with the web and content teams to drive quality traffic٫ increase conversions and maximize ROI. Partner with Media Strategists to develop and implement the SEM campaigns for the organization. Improves search-related activities through ongoing analysis, experimentation or A/B testing. Performs ongoing paid keyword discovery, expansion and optimization. Researchs and analyzes competitor advertising keywords and links. Identifies appropriate key performance indicators (KPIs) and reports key metrics. Coordinates reporting dashboards and presents to key stakeholders.
Knowledge of performance marketing, conversion, and online customer acquisition. Understanding of trends and best practices in search engine marketing, bid management tools(SA360), call tracking tools (DialogTech/Invoca, Marchex), digital enterprise analytics tools (Google Analytics, Datorama), and SEO/SEM optimization tools (Google Search Console, Conductor, Ahrefs, SEMrush, Moz).
Ability to analyze and evaluate information and provide evidence-based recommendations. Must be able to organize and prioritize workload to meet a variety of conflicting deadlines. Proficient in a variety of technical and web-based platforms.
**Qualifications**
A Bachelor's degree in marketing, communications, computer science, business information systems, programming, statistics or a closely related field is required.
Minimum of 3 years of professional level experience planning and implementing successful SEM strategies with experience in ecommerce preferred.
Certification in Google Ads required. Certifications in Google Ad Manager or Google Marketing Platform is preferred.
**Benefits**
Sanford Health offers an attractive benefits package for qualifying full-time and part-time employees. Depending on eligibility, a variety of benefits include health insurance, dental insurance, vision insurance, life insurance, a 401(k) retirement plan, work/life balance benefits, and a generous time off package to maintain a healthy home-work balance. For more information about Total Rewards, visit .
Sanford is an EEO/AA Employer M/F/Disability/Vet. If you are an individual with a disability and would like to request an accommodation for help with your online application, please call or send an email to .
Sanford Health has a Drug Free Workplace Policy. An accepted offer will require a drug screen and pre-employment background screening as a condition of employment.
**Req Number:** R-
**Job Function:** Marketing and Communications
**Featured:** No

**Careers With Purpose**
**Sanford Health is one of the largest and fastest-growing not-for-profit health systems in the United States. We're proud to offer many development and advancement opportunities to our nearly 50,000 members of the Sanford Family who are dedicated to the work of health and healing across our broad footprint.**
**Facility:** Remote WI
**Location:** Remote, WI
**Address:**
**Shift:** 8 Hours - Day Shifts
**Job Schedule:** Full time
**Weekly Hours:** 40.00
**Salary Range:** 26.00 - 41.50
**Job Summary**
Search engine marketing (SEM) specialists are responsible for planning, implementing and managing the organization's overall SEM strategy. Partner with media strategists to deploy search marketing tactics in an effort to increase online visibility and engagement with content, products or services. SEM Specialists analyze research, data or technology to understand user intent and uncover opportunities for ongoing optimization. Utilize SEO data to assist in the optimization of SEM and PPC campaigns in an effort to minimize CPC and increase CTR. Also partner with the marketing analytics team to use site traffic data to make informed decisions as it pertains to paid search performance.
Has proven experience and success managing PPC campaigns across Search Ads 360, Google and Bing. Works closely with the web and content teams to drive quality traffic٫ increase conversions and maximize ROI. Partner with Media Strategists to develop and implement the SEM campaigns for the organization. Improves search-related activities through ongoing analysis, experimentation or A/B testing. Performs ongoing paid keyword discovery, expansion and optimization. Researchs and analyzes competitor advertising keywords and links. Identifies appropriate key performance indicators (KPIs) and reports key metrics. Coordinates reporting dashboards and presents to key stakeholders.
Knowledge of performance marketing, conversion, and online customer acquisition. Understanding of trends and best practices in search engine marketing, bid management tools(SA360), call tracking tools (DialogTech/Invoca, Marchex), digital enterprise analytics tools (Google Analytics, Datorama), and SEO/SEM optimization tools (Google Search Console, Conductor, Ahrefs, SEMrush, Moz).
Ability to analyze and evaluate information and provide evidence-based recommendations. Must be able to organize and prioritize workload to meet a variety of conflicting deadlines. Proficient in a variety of technical and web-based platforms.
**Qualifications**
A Bachelor's degree in marketing, communications, computer science, business information systems, programming, statistics or a closely related field is required.
Minimum of 3 years of professional level experience planning and implementing successful SEM strategies with experience in ecommerce preferred.
Certification in Google Ads required. Certifications in Google Ad Manager or Google Marketing Platform is preferred.
**Benefits**
Sanford Health offers an attractive benefits package for qualifying full-time and part-time employees. Depending on eligibility, a variety of benefits include health insurance, dental insurance, vision insurance, life insurance, a 401(k) retirement plan, work/life balance benefits, and a generous time off package to maintain a healthy home-work balance. For more information about Total Rewards, visit .
Sanford is an EEO/AA Employer M/F/Disability/Vet. If you are an individual with a disability and would like to request an accommodation for help with your online application, please call or send an email to .
Sanford Health has a Drug Free Workplace Policy. An accepted offer will require a drug screen and pre-employment background screening as a condition of employment.
**Req Number:** R-
**Job Function:** Marketing and Communications
**Featured:** No

**Careers With Purpose**
**Sanford Health is one of the largest and fastest-growing not-for-profit health systems in the United States. We're proud to offer many development and advancement opportunities to our nearly 50,000 members of the Sanford Family who are dedicated to the work of health and healing across our broad footprint.**
**Facility:** Remote MN
**Location:** Remote, MN
**Address:**
**Shift:** 8 Hours - Day Shifts
**Job Schedule:** Full time
**Weekly Hours:** 40.00
**Salary Range:** 26.00 - 41.50
**Job Summary**
Search engine marketing (SEM) specialists are responsible for planning, implementing and managing the organization's overall SEM strategy. Partner with media strategists to deploy search marketing tactics in an effort to increase online visibility and engagement with content, products or services. SEM Specialists analyze research, data or technology to understand user intent and uncover opportunities for ongoing optimization. Utilize SEO data to assist in the optimization of SEM and PPC campaigns in an effort to minimize CPC and increase CTR. Also partner with the marketing analytics team to use site traffic data to make informed decisions as it pertains to paid search performance.
Has proven experience and success managing PPC campaigns across Search Ads 360, Google and Bing. Works closely with the web and content teams to drive quality traffic٫ increase conversions and maximize ROI. Partner with Media Strategists to develop and implement the SEM campaigns for the organization. Improves search-related activities through ongoing analysis, experimentation or A/B testing. Performs ongoing paid keyword discovery, expansion and optimization. Researchs and analyzes competitor advertising keywords and links. Identifies appropriate key performance indicators (KPIs) and reports key metrics. Coordinates reporting dashboards and presents to key stakeholders.
Knowledge of performance marketing, conversion, and online customer acquisition. Understanding of trends and best practices in search engine marketing, bid management tools(SA360), call tracking tools (DialogTech/Invoca, Marchex), digital enterprise analytics tools (Google Analytics, Datorama), and SEO/SEM optimization tools (Google Search Console, Conductor, Ahrefs, SEMrush, Moz).
Ability to analyze and evaluate information and provide evidence-based recommendations. Must be able to organize and prioritize workload to meet a variety of conflicting deadlines. Proficient in a variety of technical and web-based platforms.
**Qualifications**
A Bachelor's degree in marketing, communications, computer science, business information systems, programming, statistics or a closely related field is required.
Minimum of 3 years of professional level experience planning and implementing successful SEM strategies with experience in ecommerce preferred.
Certification in Google Ads required. Certifications in Google Ad Manager or Google Marketing Platform is preferred.
**Benefits**
Sanford Health offers an attractive benefits package for qualifying full-time and part-time employees. Depending on eligibility, a variety of benefits include health insurance, dental insurance, vision insurance, life insurance, a 401(k) retirement plan, work/life balance benefits, and a generous time off package to maintain a healthy home-work balance. For more information about Total Rewards, visit .
Sanford is an EEO/AA Employer M/F/Disability/Vet. If you are an individual with a disability and would like to request an accommodation for help with your online application, please call or send an email to .
Sanford Health has a Drug Free Workplace Policy. An accepted offer will require a drug screen and pre-employment background screening as a condition of employment.
**Req Number:** R-
**Job Function:** Marketing and Communications
**Featured:** No

**Careers With Purpose**
**Sanford Health is one of the largest and fastest-growing not-for-profit health systems in the United States. We're proud to offer many development and advancement opportunities to our nearly 50,000 members of the Sanford Family who are dedicated to the work of health and healing across our broad footprint.**
**Facility:** GSS National Campus
**Location:** Sioux Falls, SD
**Address:** 4800 W 57th St, Sioux Falls, SD 57108, USA
**Shift:** 8 Hours - Day Shifts
**Job Schedule:** Full time
**Weekly Hours:** 40.00
**Salary Range:** 26.00 - 41.50
**Job Summary**
Search engine marketing (SEM) specialists are responsible for planning, implementing and managing the organization's overall SEM strategy. Partner with media strategists to deploy search marketing tactics in an effort to increase online visibility and engagement with content, products or services. SEM Specialists analyze research, data or technology to understand user intent and uncover opportunities for ongoing optimization. Utilize SEO data to assist in the optimization of SEM and PPC campaigns in an effort to minimize CPC and increase CTR. Also partner with the marketing analytics team to use site traffic data to make informed decisions as it pertains to paid search performance.
Has proven experience and success managing PPC campaigns across Search Ads 360, Google and Bing. Works closely with the web and content teams to drive quality traffic٫ increase conversions and maximize ROI. Partner with Media Strategists to develop and implement the SEM campaigns for the organization. Improves search-related activities through ongoing analysis, experimentation or A/B testing. Performs ongoing paid keyword discovery, expansion and optimization. Researchs and analyzes competitor advertising keywords and links. Identifies appropriate key performance indicators (KPIs) and reports key metrics. Coordinates reporting dashboards and presents to key stakeholders.
Knowledge of performance marketing, conversion, and online customer acquisition. Understanding of trends and best practices in search engine marketing, bid management tools(SA360), call tracking tools (DialogTech/Invoca, Marchex), digital enterprise analytics tools (Google Analytics, Datorama), and SEO/SEM optimization tools (Google Search Console, Conductor, Ahrefs, SEMrush, Moz).
Ability to analyze and evaluate information and provide evidence-based recommendations. Must be able to organize and prioritize workload to meet a variety of conflicting deadlines. Proficient in a variety of technical and web-based platforms.
**Qualifications**
A Bachelor's degree in marketing, communications, computer science, business information systems, programming, statistics or a closely related field is required.
Minimum of 3 years of professional level experience planning and implementing successful SEM strategies with experience in ecommerce preferred.
Certification in Google Ads required. Certifications in Google Ad Manager or Google Marketing Platform is preferred.
**Benefits**
Sanford Health offers an attractive benefits package for qualifying full-time and part-time employees. Depending on eligibility, a variety of benefits include health insurance, dental insurance, vision insurance, life insurance, a 401(k) retirement plan, work/life balance benefits, and a generous time off package to maintain a healthy home-work balance. For more information about Total Rewards, visit .
Sanford is an EEO/AA Employer M/F/Disability/Vet. If you are an individual with a disability and would like to request an accommodation for help with your online application, please call or send an email to .
Sanford Health has a Drug Free Workplace Policy. An accepted offer will require a drug screen and pre-employment background screening as a condition of employment.
**Req Number:** R-
**Job Function:** Marketing and Communications
**Featured:** No

**Careers With Purpose**
**Sanford Health is one of the largest and fastest-growing not-for-profit health systems in the United States. We're proud to offer many development and advancement opportunities to our nearly 50,000 members of the Sanford Family who are dedicated to the work of health and healing across our broad footprint.**
**Facility:** Remote ND (Bismarck)
**Location:** Bismarck, ND
**Address:**
**Shift:** 8 Hours - Day Shifts
**Job Schedule:** Full time
**Weekly Hours:** 40.00
**Salary Range:** 26.00 - 41.50
**Job Summary**
Search engine marketing (SEM) specialists are responsible for planning, implementing and managing the organization's overall SEM strategy. Partner with media strategists to deploy search marketing tactics in an effort to increase online visibility and engagement with content, products or services. SEM Specialists analyze research, data or technology to understand user intent and uncover opportunities for ongoing optimization. Utilize SEO data to assist in the optimization of SEM and PPC campaigns in an effort to minimize CPC and increase CTR. Also partner with the marketing analytics team to use site traffic data to make informed decisions as it pertains to paid search performance.
Has proven experience and success managing PPC campaigns across Search Ads 360, Google and Bing. Works closely with the web and content teams to drive quality traffic٫ increase conversions and maximize ROI. Partner with Media Strategists to develop and implement the SEM campaigns for the organization. Improves search-related activities through ongoing analysis, experimentation or A/B testing. Performs ongoing paid keyword discovery, expansion and optimization. Researchs and analyzes competitor advertising keywords and links. Identifies appropriate key performance indicators (KPIs) and reports key metrics. Coordinates reporting dashboards and presents to key stakeholders.
Knowledge of performance marketing, conversion, and online customer acquisition. Understanding of trends and best practices in search engine marketing, bid management tools(SA360), call tracking tools (DialogTech/Invoca, Marchex), digital enterprise analytics tools (Google Analytics, Datorama), and SEO/SEM optimization tools (Google Search Console, Conductor, Ahrefs, SEMrush, Moz).
Ability to analyze and evaluate information and provide evidence-based recommendations. Must be able to organize and prioritize workload to meet a variety of conflicting deadlines. Proficient in a variety of technical and web-based platforms.
**Qualifications**
A Bachelor's degree in marketing, communications, computer science, business information systems, programming, statistics or a closely related field is required.
Minimum of 3 years of professional level experience planning and implementing successful SEM strategies with experience in ecommerce preferred.
Certification in Google Ads required. Certifications in Google Ad Manager or Google Marketing Platform is preferred.
**Benefits**
Sanford Health offers an attractive benefits package for qualifying full-time and part-time employees. Depending on eligibility, a variety of benefits include health insurance, dental insurance, vision insurance, life insurance, a 401(k) retirement plan, work/life balance benefits, and a generous time off package to maintain a healthy home-work balance. For more information about Total Rewards, visit .
Sanford is an EEO/AA Employer M/F/Disability/Vet. If you are an individual with a disability and would like to request an accommodation for help with your online application, please call or send an email to .
Sanford Health has a Drug Free Workplace Policy. An accepted offer will require a drug screen and pre-employment background screening as a condition of employment.
**Req Number:** R-
**Job Function:** Marketing and Communications
**Featured:** No

**Careers With Purpose**
**Sanford Health is one of the largest and fastest-growing not-for-profit health systems in the United States. We're proud to offer many development and advancement opportunities to our nearly 50,000 members of the Sanford Family who are dedicated to the work of health and healing across our broad footprint.**
**Facility:** Remote ND (Fargo)
**Location:** Fargo, ND
**Address:**
**Shift:** 8 Hours - Day Shifts
**Job Schedule:** Full time
**Weekly Hours:** 40.00
**Salary Range:** 26.00 - 41.50
**Job Summary**
Search engine marketing (SEM) specialists are responsible for planning, implementing and managing the organization's overall SEM strategy. Partner with media strategists to deploy search marketing tactics in an effort to increase online visibility and engagement with content, products or services. SEM Specialists analyze research, data or technology to understand user intent and uncover opportunities for ongoing optimization. Utilize SEO data to assist in the optimization of SEM and PPC campaigns in an effort to minimize CPC and increase CTR. Also partner with the marketing analytics team to use site traffic data to make informed decisions as it pertains to paid search performance.
Has proven experience and success managing PPC campaigns across Search Ads 360, Google and Bing. Works closely with the web and content teams to drive quality traffic٫ increase conversions and maximize ROI. Partner with Media Strategists to develop and implement the SEM campaigns for the organization. Improves search-related activities through ongoing analysis, experimentation or A/B testing. Performs ongoing paid keyword discovery, expansion and optimization. Researchs and analyzes competitor advertising keywords and links. Identifies appropriate key performance indicators (KPIs) and reports key metrics. Coordinates reporting dashboards and presents to key stakeholders.
Knowledge of performance marketing, conversion, and online customer acquisition. Understanding of trends and best practices in search engine marketing, bid management tools(SA360), call tracking tools (DialogTech/Invoca, Marchex), digital enterprise analytics tools (Google Analytics, Datorama), and SEO/SEM optimization tools (Google Search Console, Conductor, Ahrefs, SEMrush, Moz).
Ability to analyze and evaluate information and provide evidence-based recommendations. Must be able to organize and prioritize workload to meet a variety of conflicting deadlines. Proficient in a variety of technical and web-based platforms.
**Qualifications**
A Bachelor's degree in marketing, communications, computer science, business information systems, programming, statistics or a closely related field is required.
Minimum of 3 years of professional level experience planning and implementing successful SEM strategies with experience in ecommerce preferred.
Certification in Google Ads required. Certifications in Google Ad Manager or Google Marketing Platform is preferred.
**Benefits**
Sanford Health offers an attractive benefits package for qualifying full-time and part-time employees. Depending on eligibility, a variety of benefits include health insurance, dental insurance, vision insurance, life insurance, a 401(k) retirement plan, work/life balance benefits, and a generous time off package to maintain a healthy home-work balance. For more information about Total Rewards, visit .
Sanford is an EEO/AA Employer M/F/Disability/Vet. If you are an individual with a disability and would like to request an accommodation for help with your online application, please call or send an email to .
Sanford Health has a Drug Free Workplace Policy. An accepted offer will require a drug screen and pre-employment background screening as a condition of employment.
**Req Number:** R-
**Job Function:** Marketing and Communications
**Featured:** No

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you're ready to pursue your fullest potential, we want to get to know you!
Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).
**Job Summary:**
The Digital Marketing team at Vail Resorts is looking for an SEO subject matter expert to join our Digital Marketing team!
We pride ourselves on being mission-focused and data-driven as the growth and innovation engine for the company. We care deeply about our destinations and our guests. We're more than just a company: We help millions of guests create experiences of a lifetime every season.
Our ideal candidate is a self-starter with an entrepreneurial spirit and a curious personality who is ready to take their career to the next level. At Vail Resorts, we believe in the power of teamwork and value in-person interactions so that we can collaborate and thrive together. The team fosters an environment that's inclusive and diverse, supporting all team members to be themselves. We value everyone's ideas and perspectives and believe that our team's diversity is critical to our ability to deliver exceptional work products and experiences.
This role will have a specific focus on maturing our SEO and AI SEO approach across content and technical site structure to ensure we can maximize the organic growth value from our 42 resorts across the globe and the Epic Pass brand. Reporting into the VP of Digital Experience, and leading a team of internal and agency partners, the right person for this role will come in and be a game-changer in how we garner greater value from our amazing ski destination resort brands.
**Job Specifications:**
+ Starting Wage: $95,000 - $23,000 + annual bonus
+ Employment Type: Year Round
+ Shift Type: Full Time
+ Housing Availability: No
**Job Responsibilities:**
This role will focus on evolving and maturing our SEO approach for our resort brands and the Epic Pass. This role will partner with content marketing teams (PR, Earned Media, Organic Social), Digital Marketing teams (E-comm, IT), and will also interface with various lines of business (e.g. Season Pass, Ski/Ride School, Hospitality, My Epic Gear & Rentals).
What you'll do:
+ Define Vail Resorts' SEO and AI SEO strategy across current and new products and services.
+ Identify new opportunities to increase online visibility and drive organic traffic. Including full site and content audits to identify ways to improve site structure that increases organic ranking potential.
+ Measure and optimize the overall SEO program's success.
+ Perform competitive analysis and benchmarking while monitoring and measuring search positioning.
+ Build and maintain SEO reporting dashboards to track performance.
+ Demonstrate a superior understanding of technical SEO/AI SEO and practices and tools.
+ Collaborate closely with the content marketing team to drive effective SEO strategies, identifying ways to better utilize and propagate our inspirational skiing/snowboarding content in more places across the digital experience to drive greater organic traffic value.
+ Perform opportunity analysis and make recommendations for funding in both content and technical spaces to maximize SEO value.
+ Partner closely with the E-comm team, LOB's and Digital IT teams to create an organic growth roadmap focused on technical and content related opportunities that grow traffic and conversions across primary search engines.
**Job Requirements:**
+ Bachelor's degree in Business, Marketing, Communications or a related degree
+ Minimum of 6 years experience in SEO roles with increasing responsibilities
+ Experience with Adobe Analytics, BrightEdge, Sitecore, Tableau, Microsoft Excel/PowerPoint, JIRA, etc.
+ Bachelor's degree in related field (Business, Technology, Economics, Marketing, Communications, Statistics, Computer Science, Data Science, or Mathematics) preferred.
+ Minimum of 5 years experience in SEO roles with increasing responsibilities.
+ Extensive track record of proven success in SEO marketing and experience using SEO tools.
+ Technically proficient in all components of SEO.
+ Curiosity and natural energy to drive initiatives forward quickly.
+ Thrive in a dynamic work environment where hands-on management is the norm, and strategies are adjusted to take advantage of new opportunities.
+ Self-directed and collaborative person who knows how to prioritize tasks and get things done.
+ Impeccable organization skills.
+ Strong verbal and written communication skills.
+ Highly collaborative approach and open communication style.
**Other Requirements:**
+ Travel to resort locations and also to partner/vendor locations as needed
The expected Total Compensation for this role is 95,000 - 123,000 + annual bonus. Individual compensation decisions are based on a variety of factors.
**Job Benefits**
+ Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
+ MORE employee discounts on lodging, food, gear, and mountain shuttles
+ 401(k) Retirement Plan
+ Employee Assistance Program
+ Excellent training and professional development
Full Time roles are eligible for the above, plus:
+ Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
+ Free ski passes for dependents
+ Critical Illness and Accident plans
Vail Resorts offers a 'Hybrid' work environment for Broomfield-based roles where employees must live within 50 miles of the Broomfield office and work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays.
Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion.
In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution.
We follow all federal, state, and local laws including restrictions on child/minor labor. Minors hired into this position will not be asked or permitted to engage in any activities restricted to adult workers.
Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.
_Requisition ID _
_Reference Date: 07/30/2025_
_Job Code Function: Marketing_