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Job Description

Horizon Media , founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crains New York Business and Los Angeles Business Journal. Together we are building a place of belonging.

At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

What Youll Do
Horizon Media is seeking an experienced SEO Analyst to join our growing digital team. The ideal candidate should be passionate about SEO and marketing technology, have a solid understanding of ever-evolving SEO best practices and technical considerations, as well as knowledge of best practices in content creation & optimization. The role will report to the SEO Manager and support our expanding team through daily implementation & delivery of SEO strategy to existing and new clients.

Responsibilities:

• Day-to-day SEO tactical execution across multiple clients
• Work in conjunction with predefined SEO campaign objectives
• Provide regular client reports and client deliverables
• Perform client work outlined in coordination with other media teams

Who You Are

• An independent worker with strong time management and organizational skills
• Nimble and flexible to succeed in a fast-paced environment with ability to juggle multiple projects across a portfolio of accounts
• Self-starter, proactive and capable of independent problem solving with foresight and the ability to develop creative solutions
• A left and right brain thinker a data powered strategist
• Detail oriented with commitment to follow through
• Able to hit deadlines & provide deliverables across several clients at a time
• A strong team player, willing to roll up your sleeves
• An advocate for positive change in Diversity, Equity & Inclusion

Preferred Skills & Experience

• 1-3 years work experience in an SEO-heavy environment and/or specifically with SEO
• In-depth knowledge of all aspects of SEO
• In-depth knowledge of Google Analytics and Microsoft Office Applications
• Familiarity/experience with Screaming Frog, MOZ, SEMRush, Brightedge, Conductor, or other industry tools
• A thorough understanding of key search engine ranking factors
• Ability to conduct relevant keyword research and make recommendations
• A thorough understanding of and the ability to conduct on-site optimization
• Proven ability to deliver within requirements of strategic SEO campaigns
• Working knowledge of HTML, PHP, Javascript, and/or CSS a huge plus
• Experience with local listings management (LLM) and local SEO a plus

Certificates, Licenses and Registrations

• Brightedge Certification is a big plus.
• Google Analytics Certification is helpful.

Physical Activity and Work Environment
N/A

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range

$64,350.00 - $80,000.00

A successful applicants actual base salary may vary based on factors such as individuals skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.

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This range is provided by CAMP Digital. Your actual pay will be based on your skills and experience talk with your recruiter to learn more.

$69,000.00/yr - $5,250.00/yr

Direct message the job poster from CAMP Digital

CAMP Digital SEM/SEO Specialists are the primary search strategists for their assigned client pod. They will work in close conjunction with their respective Search counterpart to implement defined strategies in Google Ads, Microsoft Ads, and on client websites. They will work & engage with clients and their respective Account Executive & Account Manager to synthesize daily, weekly, monthly & quarterly needs & goals for each client in their pod. SEM/SEO Specialists are expected to work closely with the Search Team at CAMP to share knowledge, understand best practices, and help complete department-wide projects. A deep understanding of the Google Ads platform and its capabilities is required to perform the duties of the SEM/SEO position . This includes a working knowledge of all the different Google Ads campaign types, bidding strategies, budget & reporting tools, conversion setup, and basic metrics like CTRs and conversion rates. SEM/SEO Specialists are also expected to have experience working with other industry-standard tools and programs, such as GA4, Google Search Console, Google Tag Manager, and DNI software.

The SEM/SEO Specialist is expected to bring innovative & pragmatic solutions to their assigned pod of clients which will entail executing research, developing recommendations, and meeting or exceeding KPI benchmarks. The SEM/SEO Specialist will assess market trends & review data inputs from both internal & third-party resources in coordination with their respective search counterpart. They are expected to be knowledge experts in both PPC & SEO best practices and will strive to implement such practices for their client portfolio. In addition, in an ever-changing industry, it is expected that you will be receptive to & explore new ideas that may lead to new opportunities to ensure CAMP Digital is at the forefront of paid search and SEO evolutions and the adoption of new tools and strategies.

Key Functional Areas of Responsibility

• Google Ads optimization, ads performance, and paid search strategy
• Client budget management and oversight
• Oversees and takes part in ad campaign setup, keyword research, ad copy, and assets to ensure optimal performance
• Understand the importance of KPIs and works to ensure they are met for paid search & organic progress & growth
• Monitoring market data for trends within the home services industry on a macro-scale
• Assessing third-party reports (such as Page Speed, Core Web Vitals, Screaming Frog, WhatConverts, etc)
• Final quality assurance & approval on onboarded clients prior to going live & construction assistance
• Assigned projects, audits and/or individual tasks pertaining to advancing CAMP PPC & organic practices
• Other responsibilities as identified, defined & assigned.

Professional Competencies, Skills & Qualifications

• Minimum of 2 years proven Google Ads experience with a focus on lead generation and conversion rates
• Ability to identify, solve, and implement paid search (i.e Google, Microsoft) best practices including but not limited to keyword audits, ad copy creation, conversion implementation, and basic on page SEO optimizations
• Digital marketing experience and/or a bachelors degree in communication/marketing or related field a plus
• Demonstrated experience with search engine marketing & smart bidding strategies
• Must have a proven experience prioritizing and managing multiple ads and department projects (with varying levels of intricate details) simultaneously
• Ability to methodically use deductive reasoning techniques to reach specific, logical conclusions - both at a conceptual level and detail level
• Outstanding ability to think analyze results creatively and/or critically and be able to identify and resolve problems with a results-driven focus
• Must have a great attitude, a high-level of integrity, and self-motivation
• Ideal person will be tech savvy with an interest in digital marketing, be willing to put in the effort and have a strong desire to learn
• Google Tag Manager, GA4, SEMRush, Bing Ads & Google Search Console proficiency is a plus

Compensation

• Yearly salary: 69K - 86,250K Complete compensation and dependant on qualifications
• Life insurance
• 401(k) Match
• Health savings account
• Flexible spending account
• Paid time off
• Paid holidays
• Parental leave
• Employee assistance program
• Opportunities to advance your career
• Casual, dog-friendly work environment
• Free parking, snacks/beverages & frequent company sponsored lunches
• Collaborative work environment with endless learning opportunities

About CAMP Digital

CAMP Digital is a digital marketing agency for home services companies. Our award-winning SaaS platform along with our stellar customer service and consistent results, help home service businesses reach local customers and maximize their leads. Through cutting-edge advertising and web dev strategies, we provide the most advanced digital marketing solutions possible.

Simple. Effective. Fun.

• Seniority level Associate

• Employment type Full-time

• Job function Marketing
• Industries Advertising Services and Marketing Services

Referrals increase your chances of interviewing at CAMP Digital by 2x

Vision insurance

Medical insurance

401(k)

Pension plan

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• Manages SEO strategy and execution for clients in industries such as B2B SaaS, entertainment, lead generation, services, QSR, and retail
• Conducts keyword research, site audits, and competitor analysis to inform strategic decisions
• Leads technical SEO initiatives including site speed optimization, crawlability, indexation, structured data implementation, and more
• Guides on-page SEO efforts such as optimizing content, title tags, meta descriptions, and internal linking structures
• Develops off-page SEO strategies including backlink acquisition, brand mentions, and influencer outreach
• Designs and implements testing strategies for SEO improvements and conversion rate enhancements using A/B and multivariate testing
• Has a strong perception on the future of the Search Landscape and implements strategies with AI in mind.
• Implements Generative Engine Optimization strategies to improve brand visibility and content inclusion in AI-powered search results like Google's AI Overviews and ChatGPT
• Oversees CRO efforts including user behavior analysis, landing page optimization, CTA refinement, and form performance improvements
• Collaborates with content teams to align SEO goals with editorial and brand direction
• Tracks SEO performance metrics, analyzes data using tools like Google Analytics and Google Search Console, and prepares client-facing reports
• Troubleshoots and resolves technical SEO, GEO and CRO issues in collaboration with development teams
• Develops strong client and vendor relationships focused on achieving business goals through SEO and CRO excellence
• Works daily in platforms such as Google Search Console, Screaming Frog, Ahrefs, SEMrush, Google Analytics, and A/B testing platforms
• Participates in cross-functional team meetings and media strategy discussions
• Key skills:
  1. Strong verbal and written communication skills
  2. Team player attitude
  3. Self-motivated and eager to stay current with evolving SEO and CRO trends

• 4+ years of experience managing SEO strategy and execution
• Bachelor's Degree or equivalent work experience
• Proficiency with tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, and A/B testing platforms
• Proven track record of improving organic search rankings, traffic, and conversions
• Strong data analysis skills and proficiency in Excel

• Experience with working with B2B SaaS clients, agency experience
• Working knowledge of HTML, CSS, and basic JavaScript
• Familiarity with CMS platforms (e.g., WordPress, Shopify, Drupal)
• Experience with local SEO and mobile optimization best practices
• This position is preferred to be local in the Dallas, TX area, but we are open to considering remote employees. Local and remote employees will be expected to travel for internal or client meetings up to 15% of the time.

• Tasks are dynamic and improve programs used by millions of people
• The managing team will work closely to offer support and instructional materials
• No limits on days or times you can work
• Automatic qualification for additional tasks based on quality results

• Develop and execute SEO strategies to improve organic traffic and rankings.
• Conduct keyword research and optimize content for search engines.
• Monitor website performance using SEO tools (Google Analytics, Search Console, Ahrefs, etc.).
• Collaborate with content and product teams to create SEO-friendly content.
• Stay updated with the latest SEO trends and algorithm updates.
• Perform technical SEO audits and recommend improvements.
• Track and report on key SEO performance metrics.

• Around 3+ years of experience in SEO, preferably in a digital product or app-based business.
• Strong understanding of on-page, off-page, and technical SEO.
• Experience with keyword research tools, Google Analytics, and SEO platforms.
• Knowledge of App Store Optimization (ASO) is a plus.
• Ability to work cross-functionally with content, design, and engineering teams.
• Excellent analytical and problem-solving skills.

• Apple hardware ecosystem for work.
• Annual Bonus.
• Medical Insurance (including vision & dental).
• Disability insurance - short and long-term.
• 401k up to 4% contribution.
• Air Stipend $3,120/year, paid over 12 monthly installments (for home office, learning, wellness, etc.).
• Air Conference - an opportunity to meet the team, collaborate, and grow together.

• Understand and support clients' business goals.
• Research, design, and implement successful SEM campaigns.
• Build strong relationships with clients and effectively communicate strategy, opportunities, and results with stakeholders.
• Provide detailed reporting of work activities, performance metrics, behavioral data, and market trends.

• Highly proficient in Excel - adept with pivot tables, vlookups, and formula building for text manipulation and data analysis.
• Proficient in Google Analytics including initial setup, troubleshooting, custom segments, and AdWords linking.
• Knowledge of HTML/CSS and JavaScript is a plus.
• Aptitude for analytical and quantitative reasoning; ability to identify business questions and conduct data analyses in order to find answers.
• Excellent organizational and project management skills.
• Demonstrated aptitude for understanding consumer behavior.
• Ability to prioritize projects, pay attention to detail, and multi-task.
• Strong written and verbal communication skills.
• Function effectively under pressure and maintain a sense of humor.
• Strong interpersonal and collaboration skills.
• Willingness to help wherever needed.

• 4 year degree in Marketing, Business or related field is desirable. Will consider a combination of experience and education related to the position.
• 2+ years of experience with two or more of the following:
  • SEO
  • Website Usability
  • Marketing Analytics
  • Display Media Optimization
  • Social Media Management
• 3+ years of experience managing AdWords & Bing campaigns, with full responsibility for all aspects of the campaigns.
• AdWords Certified a must
• Bing certifications a plus.
• Demonstrated experience with large campaigns is highly preferred.

• Competitive base salary commensurate with experience
• Performance-based options
• Fun start-up culture
• Access to senior management
• Ability to grow within the organization
• Training and support from all levels of the company

• 50% - Create, implement, track, analyze and optimize Paid Search campaigns in Google AdWords, Yahoo!, Bing, other search engines, and bid management platforms, including DS3, Marin, Kenshoo, and InsideVault.

• 20% - Develop and employ successful bidding strategies and effective keyword management to hit target acquisition goals and efficiency metrics.

• 10% - Assist in generating weekly, bi-weekly, monthly, and quarterly performance reports for all clients, and ability to recognize and troubleshoot data anomalies.

• 10% - Help develop test design roadmaps, quarterly planning initiatives and business opportunity identification and implementation.

• 10% - Lead portions of weekly reporting calls for clients, including communicating key metrics, goal attainment and optimization opportunities.

• A dot connecter, able to marry strategic thought and tactical objectives

• Eager to advance problem solving skills, with the ability to be solutions oriented

• A self-starter, takes initiative

• A strong writer and communicator

• Able to actively seek out and implement feedback

• A hyper detailed oriented individual

• An independent worker with strong time management and organization skills

• A desire to be nimble and flexible to succeed in a fast-paced and ever-changing environment

• A strong team player, willing to roll up your sleeves

• A business mature individual who exudes professionalism and respect

• Committed to the success of your team

• Eager to guide and manage team members, will lead by example

• A supporter of and advocate for diversity, equity and inclusion

• 6 months to 1+ years' directly related Search Engine Marketing (Google, Yahoo!, Bing etc.) experience.

• Exceptional quantitative skills and aptitude including advanced Excel skills.

• An enthusiasm for learning about Search Engine Marketing on a fast-growing, thriving team.

• Exceptional analytical skills to measure the success of the SEM programs and to expand upon that success.

• Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing.

• Excellent organizational skills and the ability to juggle multiple responsibilities.

• 50% - Create, implement, track, analyze and optimize Paid Search campaigns in Google AdWords, Yahoo!, Bing, other search engines, and bid management platforms, including DS3, Marin, Kenshoo, and InsideVault.
• 20% - Develop and employ successful bidding strategies and effective keyword management to hit target acquisition goals and efficiency metrics.

• 10% - Assist in generating weekly, bi-weekly, monthly, and quarterly performance reports for all clients, and ability to recognize and troubleshoot data anomalies.
• 10% - Help develop test design roadmaps, quarterly planning initiatives and business opportunity identification and implementation.
• 10% - Lead portions of weekly reporting calls for clients, including communicating key metrics, goal attainment and optimization opportunities.

• A dot connecter, able to marry strategic thought and tactical objectives
• Eager to advance problem solving skills, with the ability to be solutions oriented
• A self-starter, takes initiative
• A strong writer and communicator
• Able to actively seek out and implement feedback

• A hyper detailed oriented individual
• An independent worker with strong time management and organization skills
• A desire to be nimble and flexible to succeed in a fast-paced and ever-changing environment
• A strong team player, willing to roll up your sleeves
• A business mature individual who exudes professionalism and respect

• Committed to the success of your team
• Eager to guide and manage team members, will lead by example
• A supporter of and advocate for diversity, equity and inclusion

• 6 months to 1+ years' directly related Search Engine Marketing (Google, Yahoo!, Bing etc.) experience.
• Exceptional quantitative skills and aptitude including advanced Excel skills.
• An enthusiasm for learning about Search Engine Marketing on a fast-growing, thriving team.
• Exceptional analytical skills to measure the success of the SEM programs and to expand upon that success.
• Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing.

• Excellent organizational skills and the ability to juggle multiple responsibilities.

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you're ready to pursue your fullest potential, we want to get to know you!

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

Job Summary:

The Digital Marketing team at Vail Resorts is looking for an SEO subject matter expert to join our Digital Marketing team!

We pride ourselves on being mission-focused and data-driven as the growth and innovation engine for the company. We care deeply about our destinations and our guests. We're more than just a company: We help millions of guests create experiences of a lifetime every season.

Our ideal candidate is a self-starter with an entrepreneurial spirit and a curious personality who is ready to take their career to the next level. At Vail Resorts, we believe in the power of teamwork and value in-person interactions so that we can collaborate and thrive together. The team fosters an environment that's inclusive and diverse, supporting all team members to be themselves. We value everyone's ideas and perspectives and believe that our team's diversity is critical to our ability to deliver exceptional work products and experiences.

This role will have a specific focus on maturing our SEO and AI SEO approach across content and technical site structure to ensure we can maximize the organic growth value from our 42 resorts across the globe and the Epic Pass brand. Reporting into the VP of Digital Experience, and leading a team of internal and agency partners, the right person for this role will come in and be a game-changer in how we garner greater value from our amazing ski destination resort brands.

Job Specifications:

• Starting Wage: $95,000 - $23,000 + annual bonus

• Employment Type: Year Round

• Shift Type: Full Time

• Housing Availability: No

Job Responsibilities:

This role will focus on evolving and maturing our SEO approach for our resort brands and the Epic Pass. This role will partner with content marketing teams (PR, Earned Media, Organic Social), Digital Marketing teams (E-comm, IT), and will also interface with various lines of business (e.g. Season Pass, Ski/Ride School, Hospitality, My Epic Gear & Rentals).

What you'll do:

• Define Vail Resorts' SEO and AI SEO strategy across current and new products and services.

• Identify new opportunities to increase online visibility and drive organic traffic. Including full site and content audits to identify ways to improve site structure that increases organic ranking potential.

• Measure and optimize the overall SEO program's success.

• Perform competitive analysis and benchmarking while monitoring and measuring search positioning.

• Build and maintain SEO reporting dashboards to track performance.

• Demonstrate a superior understanding of technical SEO/AI SEO and practices and tools.

• Collaborate closely with the content marketing team to drive effective SEO strategies, identifying ways to better utilize and propagate our inspirational skiing/snowboarding content in more places across the digital experience to drive greater organic traffic value.

• Perform opportunity analysis and make recommendations for funding in both content and technical spaces to maximize SEO value.

• Partner closely with the E-comm team, LOB's and Digital IT teams to create an organic growth roadmap focused on technical and content related opportunities that grow traffic and conversions across primary search engines.

Job Requirements:

• Bachelor's degree in Business, Marketing, Communications or a related degree

• Minimum of 6 years experience in SEO roles with increasing responsibilities

• Experience with Adobe Analytics, BrightEdge, Sitecore, Tableau, Microsoft Excel/PowerPoint, JIRA, etc.

• Bachelor's degree in related field (Business, Technology, Economics, Marketing, Communications, Statistics, Computer Science, Data Science, or Mathematics) preferred.

• Minimum of 5 years experience in SEO roles with increasing responsibilities.

• Extensive track record of proven success in SEO marketing and experience using SEO tools.

• Technically proficient in all components of SEO.

• Curiosity and natural energy to drive initiatives forward quickly.

• Thrive in a dynamic work environment where hands-on management is the norm, and strategies are adjusted to take advantage of new opportunities.

• Self-directed and collaborative person who knows how to prioritize tasks and get things done.

• Impeccable organization skills.

• Strong verbal and written communication skills.

• Highly collaborative approach and open communication style.

Other Requirements:

• Travel to resort locations and also to partner/vendor locations as needed

The expected Total Compensation for this role is 95,000 - 123,000 + annual bonus. Individual compensation decisions are based on a variety of factors.

Job Benefits

• Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons

• MORE employee discounts on lodging, food, gear, and mountain shuttles

• 401(k) Retirement Plan

• Employee Assistance Program

• Excellent training and professional development

Full Time roles are eligible for the above, plus:

• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)

• Free ski passes for dependents

• Critical Illness and Accident plans

Vail Resorts offers a 'Hybrid' work environment for Broomfield-based roles where employees must live within 50 miles of the Broomfield office and work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays.

Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion.

In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution.

We follow all federal, state, and local laws including restrictions on child/minor labor. Minors hired into this position will not be asked or permitted to engage in any activities restricted to adult workers.

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 510500

Reference Date: 07/30/2025

Job Code Function: Marketing