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Market Research Manager, Market Strategy & Understanding

Join to apply for the Market Research Manager, Market Strategy & Understanding role at Ipsos in US

Market Research Manager, Market Strategy & Understanding

3 days ago Be among the first 25 applicants

Join to apply for the Market Research Manager, Market Strategy & Understanding role at Ipsos in US

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Client Management Responsibilities

Shares documents, schedules and field updates. Participates in client conversations, contributing to at least basic presentations of documents and research findings with a gradual increase throughout development in role. Engages in broader team conversations that proactively link past research/ upcoming proposal opportunities to the current research.

Job Description

What you can expect to be doing:

Client Management Responsibilities

Shares documents, schedules and field updates. Participates in client conversations, contributing to at least basic presentations of documents and research findings with a gradual increase throughout development in role. Engages in broader team conversations that proactively link past research/ upcoming proposal opportunities to the current research.

Role Summary

• Focuses on executional excellence, while growing both internal and client partnership skills
• Understands the project lifecycle for custom research and manages projects startto-finish with exceptional proficiency, with some supervision
• Comfortable interacting with clients on execution-focused tasks and contributing to presentations for basic results
• Provides pricing support and material development for proposals as requested
• Participates in thinking through methodological considerations and recommendations as part of a larger account team
• Oversees and coordinates with junior team members providing project level support, delegating work, providing instructions and quality control
• Involved in analytic plans, and aspects of report writing to find the story in the data
  
  

Project Management Responsibilities

Key execution activities include, but not limited to

• Custom survey development
• Link checking
• Fieldwork monitoring
• Data processing and analysis planning
• Report visualization and story-telling guidance
• Report population and development
• Overseeing role of Analyst on these tasks, where both may play a role
• Tasks performed under supervision of manager/senior team members
  
  

Employee Management Responsibilities

May act as manager to Analyst or Senior Analysts as they rotate through the service line. Includes overseeing training schedule, day-to-day workload guidance and supervision, and providing feedback.

STRATEGIC THINKING EXPECTATIONS

Minor strategic thinking expected, with a focus on developing analytical skills, but should observe more senior team members client interactions (the actions that the Ipsos team is doing as part of client service/account management), decision-making and broader vision. Proactively seeks out industry information related to clients needs i.e., some level of self-education to learn more clients so you can anticipate needs.

This might be the job for you if you have:

• Advanced proficiency with MS Office Suite; specifically, MS Excel and MS PowerPoint
• Outstanding attention to detail, accuracy and thoroughness in completing all tasks
• Ability to positively interact with internal support teams
• Superior organizational skills, unflagging attention to detail & demonstrated commitment to the accuracy and completeness of information
• Data savvy with a basic knowledge of SPSS and/or other quantitative reporting tools a plus
• Ability to manage multiple projects simultaneously while maintaining a strong client service orientation
• Ability to manage complex, multi-faceted project budgets and to create, manage, and commit to a project plan, schedule and budget
• Highly motivated, self-directed & possess a driven personality capable of working within tight deadlines
• Thrives within a team environment
• Excellent written & verbal communication skills with well developed interpersonal and presentation skills
• Completed Bachelors Degree, masters level education an asset
• At least 2 years of market research experience
  
  

If you dont meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one youre applying to!

The salary range for this role in New York, NY is $75,000 to $0,000. Your final base salary will be determined based on several factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications.

Whats In It For You

At Ipsos youll experience opportunities for Career Development, an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits), a flexible workplace policy, and a strong collaborative culture.

Benefits

To find out more about all the great reasons to work at Ipsos, how were making an impact around the world, and more about our benefits and employee programs, please visit:

US -

Commitment to Diversity

Ipsos recognizes the necessity of building an inclusive culture that values each employees individuality and diverse perspectives. For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviors to provide our clients with the insights that elevate their understanding of the world. This could not be fulfilled without Ipsos diverse employees who compile and analyze this datathey are the essence of who we are and what we do.

We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and enabling employees from all walks of life to flourish. Ipsos encourages our employees to act in a respectful and responsible manner, in line with code of best practices concerning diversity and inclusion, human rights, equality, and civility for every individual.

Ipsos is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protected class and will not be discriminated against on the basis of disability.

About Us

Ipsos is one of the worlds largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years . With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And were proud to share weve received our Great Place to Work Certification in 2022 & 2023!

About The Team

The Market Strategy & Understanding (MSU) Service Line performs strategic research to deliver contextual understanding to help clients navigate dynamic markets. Our offer portfolio consists of strategic brand research as well as category & consumer fundamentals. We work with clients to understand the size and composition of a market as well as the segments/profiles/demand spaces therein.We also specialize in brand equity, brand assets, brand stretch and open category opportunities (e.g.whitespace).

Seniority level

• Seniority level Mid-Senior level

Employment type

• Employment type Full-time

Job function

• Job function Marketing and Sales
• Industries Market Research

Referrals increase your chances of interviewing at Ipsos in US by 2x

Sign in to set job alerts for Market Research Manager roles.

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Market Research Manager, Market Strategy & Understanding

Join to apply for the Market Research Manager, Market Strategy & Understanding role at Ipsos in US

Market Research Manager, Market Strategy & Understanding

1 day ago Be among the first 25 applicants

Join to apply for the Market Research Manager, Market Strategy & Understanding role at Ipsos in US

Client Management Responsibilities

Shares documents, schedules and field updates. Participates in client conversations, contributing to at least basic presentations of documents and research findings with a gradual increase throughout development in role. Engages in broader team conversations that proactively link past research/ upcoming proposal opportunities to the current research.

Job Description

What you can expect to be doing:

Client Management Responsibilities

Shares documents, schedules and field updates. Participates in client conversations, contributing to at least basic presentations of documents and research findings with a gradual increase throughout development in role. Engages in broader team conversations that proactively link past research/ upcoming proposal opportunities to the current research.

Role Summary

• Focuses on executional excellence, while growing both internal and client partnership skills
• Understands the project lifecycle for custom research and manages projects start to-finish with exceptional proficiency, with some supervision
• Comfortable interacting with clients on execution-focused tasks and contributing to presentations for basic results
• Provides pricing support and material development for proposals as requested
• Participates in thinking through methodological considerations and recommendations as part of a larger account team
• Oversees and coordinates with junior team members providing project level support, delegating work, providing instructions and quality control
• Involved in analytic plans, and aspects of report writing to find the story in the data
  
  

Project Management Responsibilities

Key execution activities include, but not limited to

• Custom survey development
• Link checking
• Fieldwork monitoring
• Data processing and analysis planning
• Report visualization and story-telling guidance
• Report population and development
• Overseeing role of Analyst on these tasks, where both may play a role
• Tasks performed under supervision of manager/senior team members
  
  

Employee Management Responsibilities

May act as manager to Analyst or Senior Analysts as they rotate through the service line. Includes overseeing training schedule, day-to-day workload guidance and supervision, and providing feedback.

STRATEGIC THINKING EXPECTATIONS

Minor strategic thinking expected, with a focus on developing analytical skills, but should observe more senior team members client interactions (the actions that the Ipsos team is doing as part of client service/account management), decision-making and broader vision. Proactively seeks out industry information related to the clients'' needs i.e., some level of self-education to learn more clients so you can anticipate needs.

This might be the job for you if you have:

• Advanced proficiency with MS Office Suite; specifically, MS Excel and MS PowerPoint
• Outstanding attention to detail, accuracy and thoroughness in completing all tasks
• Ability to positively interact with internal support teams
• Superior organizational skills, unflagging attention to detail & demonstrated commitment to the accuracy and completeness of information
• Data savvy with a basic knowledge of SPSS and/or other quantitative reporting tools a plus
• Ability to manage multiple projects simultaneously while maintaining a strong client service orientation
• Ability to manage complex, multi-faceted project budgets and to create, manage, and commit to a project plan, schedule and budget
• Highly motivated, self-directed & possess a driven personality capable of working within tight deadlines
• Thrives within a team environment
• Excellent written & verbal communication skills with well-developed interpersonal and presentation skills
• Completed Bachelors Degree, masters level education an asset
• At least 2 years of market research experience
  
  

If you dont meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one youre applying to!

The salary for this is $75,000.

Whats In It For You

At Ipsos youll experience opportunities for Career Development, an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits), a flexible workplace policy, and a strong collaborative culture.

Benefits

To find out more about all the great reasons to work at Ipsos, how were making an impact around the world, and more about our benefits and employee programs, please visit:

US -

Commitment to Diversity

Ipsos recognizes the necessity of building an inclusive culture that values each employees individuality and diverse perspectives. For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviors to provide our clients with the insights that elevate their understanding of the world. This could not be fulfilled without Ipsos diverse employees who compile and analyze this datathey are the essence of who we are and what we do.

We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and enabling employees from all walks of life to flourish. Ipsos encourages our employees to act in a respectful and responsible manner, in line with code of best practices concerning diversity and inclusion, human rights, equality, and civility for every individual.

Ipsos is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protected class and will not be discriminated against on the basis of disability.

About Us

Ipsos is one of the worlds largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years . With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And were proud to share weve received our Great Place to Work Certification in 2022 & 2023!

About The Team

The Market Strategy & Understanding (MSU) Service Line performs strategic research to deliver contextual understanding to help clients navigate dynamic markets. Our offer portfolio consists of strategic brand research as well as category & consumer fundamentals. We work with clients to understand the size and composition of a market as well as the segments/profiles/demand spaces therein.We also specialize in brand equity, brand assets, brand stretch and open category opportunities (e.g.whitespace).

Seniority level

• Seniority level Mid-Senior level

Employment type

• Employment type Full-time

Job function

• Job function Marketing and Sales
• Industries Market Research

Referrals increase your chances of interviewing at Ipsos in US by 2x

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Are you endlessly curious about what makes Brands tick? Do you have a knack for understanding what drives customers? Join our dynamic team as a Brand Management Intern and turn your curiosity into real-world results at Sargento Foods!

Your Story.

You are enthusiastic, creative, analytical, collaborative and goal driven. You seek an opportunity to expand your skills and experiences in marketing, communications, and consumer insights in the consumer-packaged goods industry.

Your Passion.Our Culture.

At Sargento, you work for a company you believe in, with a family of people who believe in you. Our culture stems from a simple premise: Hire good people and treat them like family. At Sargento, you can make decisions based on how they affect people as well as the long-term health of our company. You will be encouraged to make a meaningful difference in the community, in the company and in your career. With diverse experiences and tools to learn and develop, you can transform your aspirations into reality. If you're ready for the right place to belong and grow your career, you can find it here.

Benefits that set us apart.

• Lead and own real and relevant projects aligned with business objectives
• Build valuable skills and experiences to become prepared for entry level opportunities
• Mentorship and career development to learn and grow strengths and interests
• Participate in volunteer and community service initiatives
• Flexible, hybrid work schedule with optional remote Mondays and Fridays, onsite Tuesdays, Wednesdays and Thursdays; plus, half day Fridays
• 5 unpaid days off for interns and 10 unpaid days off for co-ops
• Nationally competitive compensation
• Paid relocation and housing
• 401(k) employer contribution top 1% in the nation
• Exclusive discounts at the company cheese store and local attractions/events

What You Do.

• Support the marketing team in all aspects of consumer products marketing
• Assist in development of creative briefs and evaluation of creative from agency partners
• Collaborate with product innovation teams
• Analyze and track Sargento and competitor's performance using Circana data
• Assist in developing marketing plans
• Gain exposure to sales (customer, retail) and Demand Planning/ Forecasting
• Participate in research projects to uncover consumer insights for the category and the brand
• Assist digital/social marketing team with content planning, development, and execution
• Assist with ecommerce marketing planning and brand development
• Assist with packaging design projects

Your Education and Qualifications.

• Pursuing a bachelor's degree in marketing, business, or other related field, having completed junior year prior to the start of internship or seeking an MBA either accepted into a program or completed year one in calendar year of internship
• Passion for learning and growing in the marketing field
• Solid understanding of the fundamentals of marketing
• Excellent verbal and written communications skills
• Familiarity with social and digital media strategies and platforms
• Strength with strategic and analytical thinking
• Proficiency in MS Office (PowerPoint, Excel, Outlook)
• Valid driver's license, vehicle insurance, and vehicle required. There is no mass/public transit system to/from corporate housing location to company locations

Our Story.

With over 2,400 employees and net sales of $1.8 billion, Sargento Foods is a family-owned company that has been a leader in cheese for more than 70 years. We created the world's first, successful pre-packaged sliced and shredded natural cheeses. Sargento is based in Plymouth, Wisconsin, where we manufacture and market shredded, sliced and snack natural cheese products, as well as ingredients and sauces. Sargento is known for the exceptional quality of our products and for product design, packaging and merchandising innovations that have transformed our industry.

To learn more about our culture and values, please visit our website at

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

The Manager of Brand Management is a cross-functional, highly-collaborative team member focused on furthering campaign and brand management efforts across Sony Pictures' theatrical releases. Collaborating with each department of the Marketing organization, this role helps facilitate the implementation of campaign strategies, executions, and marketing innovation.
RESPONSIBILITIES:
· In close collaboration with EVP, Global Marketing, maintain and monitor overall campaign plans, strategies, and timelines.
· Push for marketing innovation and maintain awareness of competitive marketing activity as well as the marketing industry at large.
· Continually look for ways to elevate and improve marketing efforts, strategy, and departmental collaboration.
· Identify areas of campaign need/attention and help set weekly strategic plan (i.e., a list of action items for achieving goals) for moving ideas and executions forward.
· Establish global marketing calendar.
· Facilitate filmmaker relationships with marketing groups, establishing and maintaining lists of inclusion and engagement.
· Work with department leaders to establish and facilitate action items in advance of key meetings and discussions.
· Oversee build of campaign, strategy, and special assignment presentation decks, working with department heads to flesh out presentations and meet deadlines.
· Set filmmaker meeting dates.
· Key point of marketing department contact for senior Marketing & Distribution Leadership.
· Point of contact and communication for filmmaker's and high-level talent's offices.
· Collation and synthesis of departmental script feedback.
· Point of contact for marketing department communication.
REQUIREMENTS:
· Bachelor's degree required.
· 6-8 years of experience in entertainment marketing.
· Self-starter with high level of initiative and ability manage multiple campaigns while still possessing an immaculate attention to detail
· Excellent written, oral communication, and effective team building skills
· Passionate, committed with a high level of energy
· Strong sense of ownership and urgency
· Must have an open communication and work collaboratively in a team environment, which takes into account managing expectations with multiple stakeholders
· Strategic critical thinker who can analyze and apply data to improve results
· Excellent organizational skills
· Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook)
Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics. To request an accommodation for purposes of participating in the hiring process, you may contact us at

Habitat Energy is a fast growing technology company focussed on the trading and algorithmic optimisation of energy storage and renewable assets around the world. Our mission is to deliver outstanding returns to our clients to increase the attractiveness of renewable energy globally and support the transition to a clean energy future. Our rapidly growing team of 110+ people in Austin, TX, Oxford, UK, and Melbourne, Australia brings together exceptionally talented and passionate people in the domains of energy trading, data science, software engineering and renewable energy management.

We are seeking a highly analytical and strategic Market Strategy Analyst to drive our company's growth in the energy sector. In this role, you'll be at the forefront of shaping our strategic direction across U.S. markets, with direct influence on key business decisions that will define our future. You'll gain deep expertise in competitive intelligence, business case development, and market positioning while working closely with senior leadership to expand into new markets and develop innovative offerings for renewables, batteries, and load-serving entities. This is an exceptional opportunity to build your strategic thinking skills, develop entrepreneurial experience, and make a meaningful impact in the rapidly evolving energy sector.

You will be responsible for:

• Business Performance & Competitive Intelligence
  • Evaluate Habitat's performance against external and internal benchmarks
  • Support Client Relations and internal leadership in business performance reviews
  • Identify and conduct ad hoc "key differentiator" analyses based on past performance
• Strategic Planning & Market Expansion
  • Evaluate and refine business case planning for the US business spanning all market verticals
  • Analyze competitive landscape to assess Habitat's positioning & performance compared to them
  • Conduct product-market fit analysis of current and planned service offerings, including assessing fit based on market needs and industry trends (regulatory or otherwise)
  • Assess pricing strategies through win/loss analysis
• New Offering Assessment & Partnership Development
  • Evaluate and build business cases for new strategic opportunities, including potential offerings (e.g., client portals), asset classes (e.g., VPPs) or potential M&A
  • Conduct research and internal/external discussions to identify growth opportunities
• Market Positioning & External Communications
  • Support Business Development team in defining messaging for current and planned service offerings
  • Develop compelling content for pitch decks and other external communications
  • Lead market positioning initiatives with marketing and PR teams

Preferred skills and experience:

• Bachelor's degree, ideally in a related field
• 2-4 years of experience in strategy, consulting, business analysis, focused on developing business cases and strategic recommendations
• Exceptional analytical skills with proficiency in Excel modeling and data analysis, as well as interest or basic understanding of Python and SQL
• Strong presentation development abilities and executive communication skills
• Demonstrated ability to translate complex data into actionable insights
• Excellent research capabilities and attention to detail

'Nice to have' skills and experience:

• Experience with energy markets, utilities, or renewable energy
• Experience in client segmentation and targeting
• Background in developing go-to-market strategies
• Proficiency with data visualization tools and advanced analytics
• Track record of entrepreneurial thinking and initiative
• Comfort operating in fast-paced, evolving business environments

Ultimately we are looking for someone who is a great fit for our company so we encourage you to apply even if you may not meet every requirement in this posting. We value diversity and our environment is supportive, challenging and focused on the consistent delivery of high quality, meaningful work.

In return, we'll give you a competitive salary, flexible working arrangements and a lot of personal development opportunities. We operate a hybrid working model with at least 2 - 3 days in our offices in Austin.

When you apply for a job with us, we process some of your personal information. You can find out more about how we process your information in our candidate privacy policy here.

Senior Market Manager, Market Strategy & Understanding

Join to apply for the Senior Market Manager, Market Strategy & Understanding role at Ipsos in US

Senior Market Manager, Market Strategy & Understanding

13 hours ago Be among the first 25 applicants

Join to apply for the Senior Market Manager, Market Strategy & Understanding role at Ipsos in US

What you can expect to be doing:

Provides strategic consultation to help client understand the research questions/methodologies to address key business challenges

Job Description

What you can expect to be doing:

Provides strategic consultation to help client understand the research questions/methodologies to address key business challenges

Seeks to understand how research fits into broader category/brand growth plans

Leads the client to a better design despite possible push-back

Exercises strong leadership skills in interactions with clients

Builds strong relationships with clients andleverages category/brand expertiseto influence clients thinking on research design, insights and implications, as well as overall business decision making

Identifies opportunities to deliver a more holistic solution via integrating a myriad of relevant knowledge sources

This might be the job for you if you have:

Completed Bachelors Degree, masters level education an asset

At least 3+ years of market research experience;

Advanced proficiency with MS Office Suite; specifically, MS Excel and MS PowerPoint

Superior organizational skills, unflagging attention to detail & demonstrated commitment to the accuracy and completeness of information

Data savvy with a strong attention to detail and accuracy

Basic knowledge of SPSS and/or other quantitative reporting tools a plus

Ability to manage multiple projects simultaneously while maintaining a strong client service orientation

Ability to manage complex, multi-faceted project budgets and to create, manage, and commit to a project plan, schedule and budget

Highly motivated, self-directed & possess a driven personality capable of working within tight deadlines

Thrives within a team environment

Excellent written & verbal communication skills with well-developed interpersonal and presentation skills

If you dont meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one youre applying to!

The salary range for this role in New York, NY is $90,000,000 to $5,000. Your final base salary will be determined based on several factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications.

Whats In It For You

At Ipsos youll experience opportunities for Career Development, an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits), a flexible workplace policy, and a strong collaborative culture.

Benefits

To find out more about all the great reasons to work at Ipsos, how were making an impact around the world, and more about our benefits and employee programs, please visit:

US -

Commitment to Diversity

Ipsos recognizes the necessity of building an inclusive culture that values each employees individuality and diverse perspectives. For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviors to provide our clients with the insights that elevate their understanding of the world. This could not be fulfilled without Ipsos diverse employees who compile and analyze this datathey are the essence of who we are and what we do.

We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and enabling employees from all walks of life to flourish. Ipsos encourages our employees to act in a respectful and responsible manner, in line with code of best practices concerning diversity and inclusion, human rights, equality, and civility for every individual.

Ipsos is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protected class and will not be discriminated against on the basis of disability.

About Us

Ipsos is one of the worlds largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years . With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And were proud to share weve received our Great Place to Work Certification in 2022 & 2023!

About The Team

The Market Strategy & Understanding (MSU) Service Line performs strategic research to deliver contextual understanding to help clients navigate dynamic markets. Our offer portfolio consists of strategic brand research as well as category & consumer fundamentals. We work with clients to understand the size and composition of a market as well as the segments/profiles/demand spaces therein.We also specialize in brand equity, brand assets, brand stretch and open category opportunities (e.g.whitespace).

Seniority level

• Seniority level Mid-Senior level

Employment type

• Employment type Full-time

Job function

• Job function Sales and Business Development
• Industries Market Research

Referrals increase your chances of interviewing at Ipsos in US by 2x

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Senior Market Manager, Market Strategy & Understanding

Join to apply for the Senior Market Manager, Market Strategy & Understanding role at Ipsos in US

Senior Market Manager, Market Strategy & Understanding

13 hours ago Be among the first 25 applicants

Join to apply for the Senior Market Manager, Market Strategy & Understanding role at Ipsos in US

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Job Description

• Provides strategic consultation to help clients understand research questions and methodologies to address key business challenges.
• Seeks to understand how research fits into broader category/brand growth plans.
• Leads clients to better research design despite possible push-back.
• Exercises strong leadership skills in interactions with clients.
• Builds strong relationships with clients and leverages category/brand expertise to influence research design, insights, and business decisions.
• Identifies opportunities to deliver holistic solutions by integrating relevant knowledge sources.

Qualifications

• Bachelors Degree required; masters level education is an asset.
• At least 3+ years of market research experience.
• Advanced proficiency with MS Office Suite, especially Excel and PowerPoint.
• Strong organizational skills, attention to detail, and commitment to accuracy.
• Data-savvy with knowledge of SPSS or other quantitative tools is a plus.
• Ability to manage multiple projects and budgets simultaneously.
• Self-motivated, driven, and capable of working under tight deadlines.
• Excellent communication and interpersonal skills.

If you dont meet 100% of the requirements, we encourage you to apply. We consider diverse backgrounds and are open to candidates across various roles within our organization.

The salary range in New York, NY is $90,000 to $95,000, final salary depends on experience, skills, and location.

Whats In It For You

Opportunities for career development, comprehensive benefits (including PTO, healthcare, wellness), flexible work policies, and a collaborative culture.

Benefits

Learn more about working at Ipsos and our impact:

Commitment to Diversity

Ipsos values an inclusive culture that respects individuality and diversity. We are committed to equal opportunity employment and fostering an environment of inclusion and respect.

About Us

Ipsos is a leading global research company, ranked #1 in full-service research for four consecutive years, with presence in 90 markets and over 75 data-driven solutions. We serve over 5000 clients worldwide, providing insights to solve complex problems. We are proud to be certified as a Great Place to Work in 2022 & 2023.

About The Team

The Market Strategy & Understanding (MSU) Service Line conducts strategic research to provide contextual market insights, focusing on brand research, category fundamentals, and consumer analysis.

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Sales and Business Development
• Industries: Market Research

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Senior Market Manager, Market Strategy & Understanding

Join to apply for the Senior Market Manager, Market Strategy & Understanding role at Ipsos in US

Senior Market Manager, Market Strategy & Understanding

13 hours ago Be among the first 25 applicants

Join to apply for the Senior Market Manager, Market Strategy & Understanding role at Ipsos in US

Get AI-powered advice on this job and more exclusive features.

What you can expect to be doing:

Provides strategic consultation to help client understand the research questions/methodologies to address key business challenges

Job Description

What you can expect to be doing:

Provides strategic consultation to help client understand the research questions/methodologies to address key business challenges

Seeks to understand how research fits into broader category/brand growth plans

Leads the client to a better design despite possible push-back

Exercises strong leadership skills in interactions with clients

Builds strong relationships with clients andleverages category/brand expertiseto influence clients thinking on research design, insights and implications, as well as overall business decision making

Identifies opportunities to deliver a more holistic solution via integrating a myriad of relevant knowledge sources

This might be the job for you if you have:

Completed Bachelors Degree, masters level education an asset

At least 3+ years of market research experience;

Advanced proficiency with MS Office Suite; specifically, MS Excel and MS PowerPoint

Superior organizational skills, unflagging attention to detail & demonstrated commitment to the accuracy and completeness of information

Data savvy with a strong attention to detail and accuracy

Basic knowledge of SPSS and/or other quantitative reporting tools a plus

Ability to manage multiple projects simultaneously while maintaining a strong client service orientation

Ability to manage complex, multi-faceted project budgets and to create, manage, and commit to a project plan, schedule and budget

Highly motivated, self-directed & possess a driven personality capable of working within tight deadlines

Thrives within a team environment

Excellent written & verbal communication skills with well-developed interpersonal and presentation skills

If you dont meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one youre applying to!

The salary range for this role in New York, NY is $90,000,000 to $5,000. Your final base salary will be determined based on several factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications.

Whats In It For You

At Ipsos youll experience opportunities for Career Development, an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits), a flexible workplace policy, and a strong collaborative culture.

Benefits

To find out more about all the great reasons to work at Ipsos, how were making an impact around the world, and more about our benefits and employee programs, please visit:

US -

Commitment to Diversity

Ipsos recognizes the necessity of building an inclusive culture that values each employees individuality and diverse perspectives. For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviors to provide our clients with the insights that elevate their understanding of the world. This could not be fulfilled without Ipsos diverse employees who compile and analyze this datathey are the essence of who we are and what we do.

We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and enabling employees from all walks of life to flourish. Ipsos encourages our employees to act in a respectful and responsible manner, in line with code of best practices concerning diversity and inclusion, human rights, equality, and civility for every individual.

Ipsos is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protected class and will not be discriminated against on the basis of disability.

About Us

Ipsos is one of the worlds largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years . With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And were proud to share weve received our Great Place to Work Certification in 2022 & 2023!

About The Team

The Market Strategy & Understanding (MSU) Service Line performs strategic research to deliver contextual understanding to help clients navigate dynamic markets. Our offer portfolio consists of strategic brand research as well as category & consumer fundamentals. We work with clients to understand the size and composition of a market as well as the segments/profiles/demand spaces therein.We also specialize in brand equity, brand assets, brand stretch and open category opportunities (e.g.whitespace).

Seniority level

• Seniority level Mid-Senior level

Employment type

• Employment type Full-time

Job function

• Job function Sales and Business Development
• Industries Market Research

Referrals increase your chances of interviewing at Ipsos in US by 2x

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**General Description:**
The Director, Digital Marketing, Market Access Strategic Marketing will lead the digital marketing efforts, including setting the strategic direction and tactical execution for the Market Access Strategic Marketing team. The role omnichannel marketing plays in our marketing efforts has become an important component to ensuring our marketing success; as such, the ideal candidate will have a strong background in digital marketing and a deep understanding of the market access space. The candidate will also be aligned closely with the Market Access field teams in support of current and future indications for BRUKINSA® (zanubrutinib), TEVIMBRA® (tislelizumab), and future products in our pipeline pending FDA approval.
This individual will develop our digital strategy and apply it to our overall market access customer needs and create and refine appropriate non-personal marketing programs to be utilized by the Market Access Account Directors. Collaboration across the BeOne Medicines commercial and medical organization including Medical and Value Organization (MVO), Medical Affairs, Brand Marketing, Legal & Regulatory, and our Global Operations & Business Analytics teams is paramount.
**Essential Functions of the job:**
+ Develop and execute a comprehensive digital marketing strategy that aligns to our Market Access priorities.
+ Collaborate with our Global Omnichannel team to identify and leverage digital platforms and assets to enhance our Market Access digital footprint.
+ Lead the content development and manage the maintenance of our external Market Access customer website: BeOneEngage.com.
+ Represent all digital materials submitted to our Promotional Review Committee (PRC) to ensure all final resources meet our business objectives while ensuring compliance.
+ Lead operational tactics such as master service agreements negotiations, SOW submission and the corresponding budget management for our digital efforts.
+ Work closely with our Evidence team and our MVO team to ensure we appropriately incorporate their outcomes studies into our nonpersonal communication campaigns.
+ Holds understanding of the complex healthcare provider dynamics and evolving market access landscape and challenges.
**Required Experience:**
+ Bachelor's degree in marketing, business, life sciences, or related field; MBA or advanced degree is preferred.
+ At least 10 years of broad biotech/pharma experience with 7 plus years in digital marketing (with predominant experience applied in the biotech/pharma industry).
+ Preference for experience in specialty pharmaceutical drug class (i.e. oncology) and competitive product launch experience is strongly preferred.
+ Market access experience with health systems, IDNs, large community oncology practices, and/or Group Purchasing Organizations is strongly desired.
**Other Qualifications:**
+ Entrepreneurial spirit and disruptive mindset.
+ Successful track record working in a fast-paced, rapid-growth environment.
+ Excellent interpersonal skills, with the ability to gain alignment by working collaboratively and inclusively across functional teams.
+ Strong verbal and written communications.
+ Proven ability to grow and develop others.
+ Record of achievement, innovation, and compliance.
+ Market access marketing with or without direct segment-specific customer experience.
**Computer Skills:**
+ PC, including MS Office Suite.
**Other Qualifications:**
+ Professional market access committees, congresses, and related professional organization membership.
**Travel:**
+ Depending on candidate's home residence, this will be a hybrid home-office/remote position. Travel will vary month-to-month, but expected to attend various industry conferences, conduct insights gathering events (i.e. focus groups), and support the field Account Directors efforts with customer engagements.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.