9 Marketing Analyst jobs in Baltimore

What you can expect
As a Principal Marketing Analyst, you'll advise marketing leadership, lead high-impact analysis, and connect marketing efforts to business outcomes. You'll influence strategy, improve Return on Investment, and drive measurable results across the organization.
About the Team
We're a data-driven B2B marketing team focused on accelerating growth, aligning closely with Sales and RevOps to drive pipeline and optimize performance. We value collaboration, accountability, and turning insights into action.
Responsibilities
+ Leading strategic analysis of marketing programs, channels, and campaigns across the customer journey to assess effectiveness
+ Delivering actionable insights to enhance lead quality, boost conversion rates, and improve acquisition and retention
+ Partnering with Growth Marketing, Sales Ops, RevOps, and Finance to build integrated measurement frameworks and guide strategic planning
+ Evaluating marketing's impact on revenue and pipeline to inform data-driven budget allocation and investment strategies
+ Translating complex data into clear narratives and recommendations for senior executives and key stakeholders
+ Championing marketing performance measurement, standardized reporting, and scalable systems to support accountability, transparency, and informed decision-making
What we're looking for
+ Hold a Bachelor's or MBA in business, analytics, or a quantitative field, with 10+ years in marketing, business analytics, or strategy
+ Have deep global B2B SaaS or enterprise tech, marketing expertise, including funnel dynamics, digital performance metrics, and demand generation strategies
+ Have proven track record of using data to influence senior stakeholders, shape strategy, and drive business outcomes
+ Have robust cross-functional collaboration aligning marketing with sales goals, revenue targets, and acquisition objectives
+ Be skilled in modern marketing/sales platforms (e.g., Salesforce, Pardot, web analytics) and leveraging data from these systems
+ Have excellent communication and storytelling abilities; ABM, PLG, and customer journey analysis knowledge is nice to have
Salary Range or On Target Earnings:
Minimum:
$126 500,00
Maximum:
$276 700,00
In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value.
Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience.
We also have a location based compensation structure; there may be a different range for candidates in this and other locations
At Zoom, we offer a window of at least 5 days for you to apply because we believe in giving you every opportunity. Below is the potential closing date, just in case you want to mark it on your calendar. We look forward to receiving your application!
Anticipated Position Close Date:
08/03/25
Ways of WorkingOur structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.
BenefitsAs part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn ( for more information.
About UsZoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.We're problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment.
Our Commitment?
At Zoom, we believe great work happens when people feel supported and empowered. We're committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know-we're here to support you at every step.
If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form ( and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed.
#LI-Remote

**About Us**
Here at Baylor Scott & White Health we promote the well-being of all individuals, families, and communities. Baylor Scott and White is the largest not-for-profit healthcare system in Texas that empowers you to live well.
Our Core Values are:
+ We serve faithfully by doing what's right with a joyful heart.
+ We never settle by constantly striving for better.
+ We are in it together by supporting one another and those we serve.
+ We make an impact by taking initiative and delivering exceptional experience.
**Benefits**
Our benefits are designed to help you live well no matter where you are on your journey. For full details on coverage and eligibility, visit the Baylor Scott & White Benefits Hub to explore our offerings, which may include:
+ Eligibility on day 1 for all benefits
+ Dollar-for-dollar 401(k) match, up to 5%
+ Debt-free tuition assistance, offering access to many no-cost and low-cost degrees, certificates and more
+ Immediate access to time off benefits
At Baylor Scott & White Health, your well-being is our top priority.
Note: Benefits may vary based on position type and/or level
**Job Summary**
The Sr. Marketing Analyst provides advanced analytics products/dashboards and reporting services to stakeholders in the Digital and Marketing teams.
As a member of the Customer Analytics team, you will play a significant role in elevating how our customers experience Baylor Scott and White's digital assets and marketing initiatives. The Sr. Marketing Analyst will work cross-functionally with marketing, data architecture and engineers, and other business stakeholders to design, develop and maintain scalable analytics solutions and deliver insights to drive strategic marketing decisions.
You will have the opportunity to identify and create key performance metrics using internal and external customer data, set targets for tracking and develop PowerBI dashboards; provide advanced analyses that yield valuable and actionable insights to marketing and other business stakeholders. As part of this, you will be responsible for translating key business needs into data requirements, deliver actionable insights and contribute to the development of predictive models and attribution frameworks.
**Essential Functions of the Role**
+ Partner with marketing stakeholders (brand, marketing operations, product marketing, digital, CRM, paid media) to identify KPIs, track customer journeys and evaluate campaign effectiveness.
+ Gather and document data requirements, examine and translate requirements into technical specifications, process and work flows. May serve in a lead consultant role for all customer contact and resource management.
+ Collaborate with customer data platform team to develop and optimize marketing data models, metric fact tables and semantic layers in data platforms (e.g. Snowflake).
+ Examine business requirements and source systems to design and develop solutions using a variety of toolsets. Develop the deliverables requested utilizing the most appropriate analytic tools while incorporating process efficiencies.
+ Assess, produce and/or develop complex relevant, standard, or custom information (reports, dashboards, interactive reporting, charts, graphs and tables) from various data sources by querying data and generating the associated output. Distribute and disseminate critical deliverables to applicable agencies, researchers, management and other customers.
+ Head validation of output and metrics to ensure data quality, reliability, and integrity.
+ Document project/work assignments to include all needed technical documentation such as source to target mappings, data sources, definitions, methodologies, contact information, output requirements or other information to ensure continuity of process.
+ Interpret complex data and associated deliverables (reports, dashboards, interactive reporting, charts, graphs and tables) in plain business language for executive and clinical staff. Effectively summarize information and create inherent/digestible information by selecting visualizations that are fit for purpose.
+ Develop statistical, economic and financial research from data to evaluate performance and drive relevant business or clinical initiatives. Examine data for trends, observations, improvements and makes recommendations.
+ Provide training and mentoring to junior colleagues.
**Key Success Factors**
+ Bachelor's degree in Statistics, Operations Research, Physics, Computer Science, Economics, Business, Clinical or other similar degree or equivalent experience required.
+ Master's degree preferred.
+ Advanced data manipulation, troubleshooting and critical skills.
+ Advanced development skills in the use of enterprise statistical and BI tools, such as PowerBI, Cognos, Tableau, QlickView, Excel PowerPivot or SSRS.
+ Advanced skill in the use of programming languages such as SAS, SQL, R, or STATA.
+ Verbal and written communication skills.Ability to design, develop and implement systems necessary to collect, maintain, and examine data.
+ Ability to gather and examine data, statistical data and develop reports.Ability to work exclusively and head cross-functional teams with minimal supervision.
+ Knowledge of ETL & Data Warehousing.
+ Ability to work with complex data of varying levels of quality and validity.
+ Ability to develop data analytics and BI applications in a clear and understandable manner meeting user requirements.
+ Ability to learn new processes and to find opportunities to gain efficiencies in current environment.
**Belonging Statement**
We believe that all people should feel welcomed, valued and supported, and that our workforce should be reflective of the communities we serve.
**Qualified Candidates Will Have Experience With the Following:**
+ Marketing analytics experience
+ SQL
+ Snowflake
+ PowerBI
+ Agile Methodology
+ Hospital Systems (not payor).
**Preferred Qualifications:**
+ App analytics experience
+ Kusto
+ Microsoft Dynamics
+ Marketo
+ Amplitude.
**Minimum Qualifications**
+ EDUCATION - Bachelor's or 4 years of work experience above the minimum qualification
+ EXPERIENCE - 5 Years of Experience
As a health care system committed to improving the health of those we serve, we are asking our employees to model the same behaviours that we promote to our patients. As of January 1, 2012, Baylor Scott & White Health no longer hires individuals who use nicotine products. We are an equal opportunity employer committed to ensuring a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

**Job Description**
**Principal Product Marketing Analyst - MySQL and HeatWave (IC3/4)**
**Job description**
Oracle is seeking an experienced marketer to lead overall product marketing efforts for the MySQL and HeatWave portfolio of offerings, currently encompassing MySQL, HeatWave, HeatWave Lakehouse, HeatWave GenAI, and HeatWave AutoML. Within the outbound product management team, the successful applicant will lead the GTM planning and execution. You will participate in customer activities and collaborate with teams of product managers and sellers to define positioning, messaging, and create compelling content that resonates with both external and internal stakeholders. You will develop assets including Web pages, customer presentations, case studies, success stories, solution brochures, and blogs, as well as orchestrate launches across teams. As SME, you will provide guidance to sales and other teams worldwide to ensure consistency of messaging and execution. The ideal candidate will have extensive knowledge of data management and cloud databases along with a solid understanding of analytics and AI. Familiarity with cloud selling models and open-source database technologies is a definite plus.
**Responsibilities**
+ Develop compelling product marketing content for both new offerings/capabilities and existing ones
+ Work with product management and development teams to translate technical features into customer value propositions that will resonate with key audiences
+ Orchestrate launches of new offerings/capabilities collaborating with product management, PR, AR, campaign, and other teams as appropriate
+ Develop compelling customer presentations for sales reps, webcasts, and key Oracle events
+ Create awareness and demand generation content including customer case studies, solution brochures, blogs, social posts, and videos
+ Review and edit technical content including presentations, white papers, blogs, demos, and hands-on labs
+ Maintain and further develop Web pages
+ Understand the competitive landscape and incorporate relevant updates into content assets intended for use by both external and internal constituencies
+ Foster contacts with regions and support them in their local sales and field marketing efforts via guidance as well as external facing and sales enablement content
+ Ensure the availability of up-to-date content in the global Oracle sales portal
**Preferred qualifications**
+ Minimum of 5 years' product marketing experience in the tech industry
+ Experience marketing and selling cloud databases
+ Solid understanding of analytics and AI
+ Strong product positioning and messaging skills
+ Ability to think strategically with tactical execution
+ Excellent verbal, written, and visual/presentation skills
+ Active social media presence, broad social network connections, and strong creative skills for social media marketing
+ Capable of producing compelling, high-quality documents and presentations on short timelines
+ Demonstrated ability to work across cross-functional teams to achieve business objectives
+ Self-motivated with ability to prioritize tasks and work in a fast-paced, dynamic environment
+ MySQL Enterprise Edition and HeatWave knowledge, involvement in MySQL community, and familiarity with open-source model is highly advantageous
+ Bachelor's degree#LI-AH4
Disclaimer:
**Certain US customer or client-facing roles may be required to comply with applicable requirements, such as immunization and occupational health mandates.**
**Range and benefit information provided in this posting are specific to the stated locations only**
US: Hiring Range in USD from: $97,500 to $199,500 per annum. May be eligible for bonus and equity.
Oracle maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, market conditions and locations, as well as reflect Oracle's differing products, industries and lines of business.
Candidates are typically placed into the range based on the preceding factors as well as internal peer equity.
Oracle US offers a comprehensive benefits package which includes the following:
1. Medical, dental, and vision insurance, including expert medical opinion
2. Short term disability and long term disability
3. Life insurance and AD&D
4. Supplemental life insurance (Employee/Spouse/Child)
5. Health care and dependent care Flexible Spending Accounts
6. Pre-tax commuter and parking benefits
7. 401(k) Savings and Investment Plan with company match
8. Paid time off: Flexible Vacation is provided to all eligible employees assigned to a salaried (non-overtime eligible) position. Accrued Vacation is provided to all other employees eligible for vacation benefits. For employees working at least 35 hours per week, the vacation accrual rate is 13 days annually for the first three years of employment and 18 days annually for subsequent years of employment. Vacation accrual is prorated for employees working between 20 and 34 hours per week. Employees working fewer than 20 hours per week are not eligible for vacation.
9. 11 paid holidays
10. Paid sick leave: 72 hours of paid sick leave upon date of hire. Refreshes each calendar year. Unused balance will carry over each year up to a maximum cap of 112 hours.
11. Paid parental leave
12. Adoption assistance
13. Employee Stock Purchase Plan
14. Financial planning and group legal
15. Voluntary benefits including auto, homeowner and pet insurance
The role will generally accept applications for at least three calendar days from the posting date or as long as the job remains posted.
Career Level - IC4
**About Us**
As a world leader in cloud solutions, Oracle uses tomorrow's technology to tackle today's challenges. We've partnered with industry-leaders in almost every sector-and continue to thrive after 40+ years of change by operating with integrity.
We know that true innovation starts when everyone is empowered to contribute. That's why we're committed to growing an inclusive workforce that promotes opportunities for all.
Oracle careers open the door to global opportunities where work-life balance flourishes. We offer competitive benefits based on parity and consistency and support our people with flexible medical, life insurance, and retirement options. We also encourage employees to give back to their communities through our volunteer programs.
We're committed to including people with disabilities at all stages of the employment process. If you require accessibility assistance or accommodation for a disability at any point, let us know by emailing or by calling +1 in the United States.
Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans' status, or any other characteristic protected by law. Oracle will consider for employment qualified applicants with arrest and conviction records pursuant to applicable law.

Location: Baltimore
Response Labs is currently unable to sponsor work visas.

Do you excel at transforming complex data into actionable insights that drive high-performing marketing strategies? Are you a detail-oriented analyst who thrives in a fast-paced, data-driven environment?

If so, Response Labs wants to hear from you! We're an award-winning CRM and loyalty marketing agency seeking a Senior Marketing Data Analyst to play a key role in optimizing our clients' omnichannel marketing efforts.

The Opportunity

We are seeking a highly motivated and results-oriented Senior Marketing Data Analyst to join our dynamic team. In this senior-level role, you will be instrumental in extracting, analyzing, and interpreting data to inform strategic decision-making for our clients' CRM and loyalty programs. Your expertise in data analysis and marketing will drive actionable insights that optimize program performance and enhance customer experiences.

At Response Labs, we harness the power of data science, strategy, and execution to deliver impactful campaigns. As a Senior Marketing Data Analyst, you'll collaborate closely with cross-functional teams to analyze performance, uncover opportunities, and refine strategies that push the boundaries of what's possible in data-driven marketing.

Responsibilities

• Design and execute complex data analysis plans, utilizing advanced statistical techniques and tools like SQL, Python, and R.
• Translate complex data into clear and concise insights, tailored for communication to diverse stakeholders (clients, internal teams).
• Develop and maintain robust data pipelines, data visualizations, and reporting dashboards for various CRM and loyalty program KPIs using Tableau.
• Create audience segments for use in A/B testing, marketing campaigns, and reporting
• Identify trends, patterns, and anomalies in data to uncover opportunities for optimization and growth within client programs, driving measurable improvements in key metrics.
• Collaborate with client teams and internal departments to define strategic direction based on data-driven recommendations.
• Stay abreast of industry trends and advancements in data analytics, CRM, and loyalty marketing.
• Contribute to the development and implementation of new data-driven solutions and practices within the agency.

Requirements

• Minimum 10+ years of experience as a Marketing Data Analyst or similar role, preferably within a marketing or CRM agency environment.
• Solid understanding of marketing analytics concepts and metrics, particularly related to CRM, life-cycle marketing, media, and loyalty programs.
• Proven ability to develop impactful business-focused dashboards and visualizations using Salesforce Tableau.
• Strong problem-solving and critical thinking skills, with a proven ability to identify, analyze, and resolve complex data-related challenges.
• Exceptional attention to detail and ability to work independently as well as collaboratively within a team environment.
• Demonstrated experience using Python for data cleansing, normalization, and blending, and advanced statistical analysis.
• Experience with tools such as Salesforce Tableau Prep and SuperMetrics to perform ETL tasks and blend data from disparate sources into one cohesive data set.
• Deep understanding of relational databases and proficiency in using SQL to query, join, and manipulate data for analysis and reporting.
• Excellent communication and presentation skills, able to explain complex data to both technical and non-technical audiences.

Great Benefits

• Health, dental, and vision insurance with employer contribution.
• Short-term disability coverage.
• 401k plan with matching.
• Annual performance bonus and quarterly award drawings.
• Paid vacation, sick time, and federal holidays.
• Professional training and certification tracks.
• Flexible work options, including work-from-home.
• Regular company events and volunteer outings.
• Fun, relaxed work environment and culture.

About Us

Response Labs is an award-winning, data-driven CRM and loyalty marketing agency. We combine strategy, data science, creative, production, and media to deliver impactful omnichannel campaigns for our clients. Our mission is to Make Every Message Matter™ by fostering meaningful connections between brands and customers.

Join to apply for the Market Research Analyst role at Tower Federal Credit Union

Join to apply for the Market Research Analyst role at Tower Federal Credit Union

$1000 Signing Bonus effective 1/20/2024

Note: All full-time positions include the option of $ out-of-pocket premium cost for Employee Only PPO AND exceptionally low premiums for all other PPO coverage levels

Monday-Friday

Hiring Range - 31.17/hr - 38.97/hr

Summary Of Position

The Market Research Analyst conducts member research, analyzes member preferences and performs competitive research. Responsibilities include gathering and interpreting market and member research data, generating reports, and presenting findings to stakeholders.

Job Details

Description

1000 Signing Bonus effective 1/20/2024

Note: All full-time positions include the option of 0 out-of-pocket premium cost for Employee Only PPO AND exceptionally low premiums for all other PPO coverage levels

Hours: 8:00am-4:30pm Monday-Friday

Hiring Range - 31.17/hr - 38.97/hr

Summary Of Position

The Market Research Analyst conducts member research, analyzes member preferences and performs competitive research. Responsibilities include gathering and interpreting market and member research data, generating reports, and presenting findings to stakeholders.

Principal Accountabilities And Functions

Assists in aggregating and analyzing internal and external data to help make data-driven recommendations to improve the member experience, increase member value, increase product/service usage, and enhance earnings/profitability

Develops member segmentation models and target lists for marketing promotions and campaigns

Provides ad-hoc modeling and analysis, including member research, market sizing, economic analysis, statistical analysis, and competitive research to support various projects, product/service recommendations and strategic initiatives

Creates, manages, analyzes and reports on member surveys and focus groups

Measures the effectiveness of marketing campaigns

Conducts research to determine the probability of a product or service's success

Partners with marketing and business units to determine promotional objectives

Analyzes and provides insights on key consumer trends and preferences

Perform other duties as assigned

Required Qualifications

BS in marketing, mathematics/statistics or related field

2-5 years of experience in marketing, market research or data analysis

Financial Services And/or Credit Union Experience Preferred

Proven Market Research Analysis experience

Or, an equivalent combination of education and experience.

Knowledge, Skills And Abilities

Strong analytical critical thinking and problem-solving skills

Strong proficiency of data collection methods (polls, focus groups, surveys etc.)

Ability to interpret large amounts of data and to multi-task

Ability to collect pertinent data, establish facts and draw valid conclusions, as well as formulate ideas and recommendations.

Strong communication and presentation skills

Deep understanding of evolving consumer preferences

Excellent communication and collaboration skills

Familiarity with marketing technology and software (Hubspot, SalesForce, Adobe Marketing Cloud)

Working knowledge of data warehousing, modelling and Power BI

Ability to prioritize tasks and complete daily job assignments.

Ability to work with external sources to conduct research.

Ability to present self professionally and to work effectively with outside vendors and research networks.

Ability to maintain sensitive and confidential information.

Be a self-starter who is continuously learning to develop new and improve existing knowledge and skills.

Has knowledge of and adheres to credit union policies and procedures and all regulations related to the bank Secrecy Act, the USA Patriot Act and OFAC.

Working Conditions

Ability to work the hours needed which may extend beyond the defined work schedule when operating conditions dictate.

Ability to lift up to 15 lbs., with or without assistance, in compliance with ADA.

Seniority level

• Seniority level Mid-Senior level

Employment type

• Employment type Full-time

Job function

• Job function Marketing and Sales

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Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr

Location: Hybrid within footprint. Footprint includes, but is not limited to: Buffalo, NY, Baltimore, MD, Bridgeport, CT, Boston, MA, Wilmington, DE, Washington, D.C., New York, NY, Philadelphia, PA
**Overview:**
We are seeking a strategic, motivated research professional to lead the development and delivery of competitive benchmarking studies and custom primary/secondary market research solutions. This role requires expertise in both qualitative and quantitative methodologies and a strong ability to translate data into actionable insights that support strategic decision making across the Retail, Small Business, Commercial, and Wealth sectors.
The ideal candidate is a self-starter with a consultative mindset, capable of handling complex research projects from inception to delivery and producing compelling insight-driven reports that influence key stakeholders. Strong communication skills, data storytelling ability, and proficiency in web survey software and data visualizations tools are essential for success in this role.
**Primary Responsibilities:**
+ Manage high-impact strategic competitive benchmarking studies, demonstrating curiosity about the data and conducting in-depth analysis to uncover valuable insights that assist clients.
+ Manage and nurture relationships with internal clients across multiple business lines, ensuring research is aligned with business goals and delivers clear, actionable outcomes.
+ Consult with stakeholders to clarify research objectives and translate them into effective research design using appropriate qualitative and quantitative methodologies.
+ Manage end to end research processes, including questionnaire design, programming, sample development, data collection, analysis, and delivery of final insights.
+ Analyze complex data sets and distill them into clear engaging insights and strategic recommendations.
+ Tell compelling stories through data by creating visually engaging insight-rich reports and presentations that drive decision-making
+ Design and produce data visualizations using tools such as Excel and PowerPoint, ensuring reports are both aesthetically professional and easy to interpret.
+ Collaborate with cross-functional teams, manage multiple projects simultaneously, and deliver high-quality results within established timelines.
+ Complete other related duties as assigned.
**Scope of Responsibilities:**
This position reports to the Head of Market Research. Project scope is typically on the department level. Projects are a mix of strategic and tactical in nature. Working team clients are normally VP level and below. Project owners are normally Admin, Group and Senior VP level and above.
**Supervisory/ Managerial Responsibilities:**
Responsible for supervising vendors and may supervise 1-2 junior staff members.
Independently manages client contact at working team level ( **VP** and below).
Gives vendor and junior staff guidance on determining methods and procedures.
**Education and Experience Required:**
Bachelors' degree and 6 years' of related experience, or in lieu of degree 10 years' related experience.
Highly proficient in Qualtrics or similar web survey software plus data visualization software such as PowerPoint.
Working knowledge of SPSS, SAS or other statistical software and survey development tools.
Employees in this position should be prepared to travel at least once per quarter within the M&T Bank east coast footprint (primarily to Buffalo, NY). Travel may occur more often than this and is based upon the needs of the business and projects assigned. Employees residing outside of the Buffalo market are anticipated to travel more often than those already located here.
**Education and Experience Preferred:**
Strong background in quantitative research (web/phone) and qualitative research (in person/online focus groups, advisory panels, and in-depth interviews), including survey design, data analysis and interpretation, report writing and presentation of key findings.
Working knowledge of a wide range of custom market research methodologies and techniques including customer satisfaction/loyalty research, brand awareness/usage, segmentation, ad/concept testing, conjoint, new product development, etc.
Exceptional storytelling skills with the ability to craft compelling narratives that effectively communicate research findings and insights to clients and stakeholders
Excellent organizational, communication (verbal and written) and interpersonal skills.
Demonstrates meticulous attention to detail, accuracy, and follow-through, with the ability to manage multiple assignments and perform effectively under pressure.
Master's degree or PhD with a concentration in Statistics, Psychology or Marketing preferred.
Graduate degree.
Prior management experience.
M&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $85,104.04 - $141,840.07 Annual (USD). The successful candidate's particular combination of knowledge, skills, and experience will inform their specific compensation.
**Location**
Buffalo, New York, United States of America
M&T Bank Corporation is an Equal Opportunity/Affirmative Action Employer, including disabilities and veterans.

**Summary:**
Meta is seeking an experienced data center and AI market research analyst to support our industry intelligence efforts within our Infrastructure organization. You will support a cross-functional effort by providing real-time, actionable insights on peer companies' and broader industry-related initiatives related to data centers, networking, silicon and hardware, and AI models.
**Required Skills:**
Infrastructure Market Research Analyst Responsibilities:
1. Produce regular reports on peer infrastructure strategies and investments
2. Conduct primary and secondary research to track and monitor infrastructure industry trends, news, and market events
3. Create and maintain real-time dashboards tracking new data center projects and AI market trends
4. Develop executive briefings on emerging trends in hyperscale data center deployments, hardware, software, and networking
5. Work with a cross-functional team to add insights and context to industry trends
6. Track announcements, expansions, and new hyperscale data center projects by peers and cloud providers
**Minimum Qualifications:**
Minimum Qualifications:
7. Bachelor's degree in a relevant field (e.g., economics, business, engineering, etc.)
8. 8+ years of experience in research, analysis, or related field
9. Quantitative modeling, analytical and problem-solving skills
10. Data management, modeling, and analysis in Excel/Google Sheets, Python, R, etc
11. Clear and direct communication and presentation skills
12. Experience of consistently working under your own initiative, seeking feedback and input where appropriate
**Preferred Qualifications:**
Preferred Qualifications:
13. Research experience related to sectors including, but not limited to data centers, networking, silicon and hardware, or AI
14. Experience with data visualization tools (e.g., Tableau, Power BI) is a plus
15. Econometric modeling and forecasting
16. Experience with market research and business intelligence sources
**Public Compensation:**
$152,000/year to $221,000/year + bonus + equity + benefits
**Industry:** Internet
**Equal Opportunity:**
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at

The Digital Strategist/Data-driven Marketing will closely collaborate with Acxiom clients to create and implement digital data strategies aligned with the clients' business goals. Leveraging Acxiom data, they will identify opportunities to engage target audiences and enhance digital marketing impact. They will work as an integral extension of the client's marketing team, contributing to the client organization's vision and success.
**What You Will Do:**
**Shape and Align Digital Strategy**
- Collaborate with client stakeholders to align digital initiatives with business objectives and enterprise priorities.
- Co-develop digital roadmaps, success metrics, and KPIs that guide execution and measure impact.
**Generate Audience and Market Insights**
- Collaborate with client teams in researching and analyzing target audiences, behaviors, and preferences.
- Identify market trends, competitive dynamics, and emerging technologies to inform strategic recommendations.
**Co-Create Content and Messaging Strategies**
- Advise clients on audience segmentation strategies using Acxiom and other data sources.
- Develop content frameworks and guidelines that ensure consistency with brand positioning and resonate with target segments.
**Design and Guide Digital Campaign Execution**
- Partner with clients to plan and oversee digital marketing and ad campaigns, including those implemented via Adobe Audience Manager.
- Define campaign objectives, timelines, deliverables, and governance structures in collaboration with client teams.
**Enable Data-Driven Optimization**
- Guide the use of analytics tools to monitor digital performance across channels.
- Synthesize insights and facilitate workshops to help clients iterate and refine digital campaigns for continuous improvement.
**Facilitate Cross-Functional Collaboration**
- Act as a trusted advisor to client marketing, sales, and product teams, fostering alignment and knowledge sharing.
- Communicate digital strategies, progress, and impact effectively to senior client stakeholders.
**Supervisory Responsibilities** **:**
- This position will not have direct reports, but will be required to mentor junior associates.
**What You Will Have:**
- Bachelor's degree in business administration, marketing, or a related field.
- 5+ years of experience in management consulting, marketing strategy, or digital marketing.
- Expertise in designing and delivering digital strategies, with a strategic, analytical, and entrepreneurial mindset.
- Extensive knowledge of marketing data and marketing data management practices.
- Exceptional verbal, written, and presentation skills; able to engage C-suite executives and broader client teams.
- Ability to prioritize, focus, and manage multiple complex workstreams with strict attention to detail.
- Familiarity with marketing technology ecosystems (e.g., CRM, DMPs, CDPs, content platforms).
- Proficient in creating client-ready deliverables (e.g., MS Office, Excel, PowerPoint, MS Project, Visio).
- Strong facilitation and client relationship management capabilities.
- Collaborative and inclusive team player with mentoring and leadership experience; knows when to lead and when to support.
- Proactive, highly organized, and adaptable to evolving client needs.
- Willingness to manage multiple deadlines, multitask effectively, and work extended hours when required.
- Ability to travel up to 25% (approximately 1 week per month).
**What Will Set You Apart:**
- MBA with emphasis on business analytics or marketing
- Relevant professional certifications (e.g., Adobe Audience Manager Platform Certification)
- Knowledge of Acxiom data products
**#GD17**
**Primary Location City/State:**
Homebased - Conway, Arkansas
**Additional Locations (if applicable):**
Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.
Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here ( .
Attention Colorado, California, Connecticut, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact .
We are leaders in helping brands achieve the number one mantra for every business - know your customer. For fifty years, we've helped marketers deal with a fast-changing future of growing channels, data and technology. By understanding the customer, marketers can communicate with relevance everywhere and drive better customer experiences that build a better brand and, in turn, better business.
We're one of the marketing industry's most experienced, respected and forward-thinking leaders. For nearly fifty years, we've helped the world's best marketers understand their customers so that they can reach people with relevance rather than randomness. Our products and solutions form the data foundation that make it possible for marketers to drive better customer experiences and meaningful interactions at scale across every channel.
Our job opportunities will give you the opportunity to showcase your talents, grow your skills, and expose you to cutting-edge technologies, whether you're an engineer, developer, products guru, systems and security expert, sales and consulting executive, or an intern looking to gain real experience with a company that will make you stand out.
At Acxiom, our values begin with our associates, who are the single most important driver of our success. We're looking to hire people who share our core values: collaboration, excellence, innovation, a focus on outcomes, and being empowered to make and own decisions that benefit our clients and our company. Our values represent our brand promise - to our clients and to our associates - and define our company culture.
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Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here ( .
Attention Colorado, California, Connecticut, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact .
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