1367 Marketing jobs in New York

About Cognizant Corporate

Cognizant Corporate is a global community united by a shared purpose: to make a meaningful impact. We are committed to excellence and driven by outcomes that matter. Collaboration is at the heart of how we work, and our forward-thinking mindset fuels continuous learning, innovation, and growth.

At Cognizant, careers transcend titles. We empower our people to think strategically, inspire others, and lead with purpose – always guided by our core values. Joint us in shaping future of business.

The Role

Cognizant is looking for an especially dedicated marketeer to join our team. Translating Cognizant’s growth strategies into effective and efficient marketing campaigns that include promotions, customer engagement, content, research and insights and public relations. This includes working collaboratively across commercial teams, the broader marketing organization, alliance partners, and key collaborators to develop programs that align with business development goals. The person in this role will complete a mix of marketing, content, sales tools, and events/experiential strategies that improve the buying experience and accelerate conversion. The candidate will work in conjunction and tandem with Head of Field Marketing and Business Unit Heads.

Responsibilities

• Implement BU specific marketing strategy that aligns with our corporate brand strategy.
• Own Cognizant microsites - Lead all aspects of the creation of marketing content such as PoVs, case studies, whitepapers, blog posts, and social media content. Lead results of digital marketing/campaigns, and social media platforms to continually drive traffic and generate leads
• Partner with the Cognizant’s cross functional within CMT BU, domain and technology and commercial teams to prepare compelling customer-facing materials, reports, briefings, and events. Deliver Cognizant story directly, and via senior spokespeople to engage customers and partners
• Align with Cognizant marketing colleagues to identify existing and new thought leadership and other content for vertical specific marketing programs.
• Manage the sales enablement content repository and ensure that all information is easily and readily accessible at the point of need
• Plan and coordinate Industry specific promotional events, and industry conferences including partner-led roundtables or jointly run campaigns
• Represent the Cognizant at Partner events like MS Ignite, Google Cloud Next, AWS re:Invent, Dreamforce, ServiceNow World Forum and Trade shows specific to each Industry to enhance brand exposure and foster business relationships
• Design and plan Industry specific networking events like round tables, breakfast/ lunch meetings and Fireplace chats
• Build and run co-marketing campaigns other Ecosystem partners to achieve target outcomes across the sales funnel (awareness - consideration - close), including hosted or third-party events, webinars, and digital campaigns, as well as the tracking and reporting of outcomes of those campaigns
• Implement Large Deal & Account-based programs for large deal pursuits and marquee accounts across various industries
• Design and drive relationship building with analysts tracking specific industry and understand their calendar of research. Orchestrate Cognizant's outbound engagement and participation in the Analysts' research agendas and published reports that matter most to the business
• Leverage market and driven research in partnership with analysts, ecosystem partners and industry forums to identify market trends and opportunities
• Supervise and analyze the performance of marketing campaigns and partnerships. Apply metrics and KPIs to measure return on investment and make data-driven marketing strategies

Qualifications

• Minimum 8-12 years of relevant work experience including B2B marketing experiences in technology or professional services sector
• Current/recent expertise aligned to the North American market (global experience would be an added plus)
• Consistent track record in optimally driving industry specific conferences, eco-system partner events, networking events, co-marketing campaigns centered around industry themes, big bets and market offerings.
• Consistent record of supporting complex, strategic deals and account-based programs with Fortune 100 Companies
• Strong, active network of industry analysts, sourcing advisors, eco-systems partners particularly hyper scalers and platform firms, and third-party advisors, private equity firms
• Self-starter, positive, engaging, proactive, and able to relate well to a diverse audience
• Ability to personally drive outcome-oriented marketing programs
• Solid campaign marketing experience from concept to execution; proven lead generation experience
• Knowledge of various social and digital marketing channels, activities, metrics and measurement techniques
• Need to be adept at interacting, communicating, and partnering with industry/account team and cross domain specialists, solution architects, data scientists and externally with customers and 3rd party eco system partners
• Capacity to work independently and collaborate from remote location with global contacts, both inside and outside of Cognizant; possess a hard-working presence and be highly responsive and collaborative; be a great teammate with the ability to earn trust and respect
• Effective and empowering approach to handling agencies, vendors and Cognizant employees across business units and corporate functions that builds accountability, results, and a positive, collaborative culture
• Ability to travel to execute local events/trade shows/workshops etc.

Competencies:

• Outstanding communication and interpersonal skills to support C-level stakeholder discussions and relationships
• Strong strategic and business demeanor
• Articulates the company’s mission, vision, and objectives concisely that can speak to clients and employees at all levels
• Consistent track record to thrive in a global, diverse team
• Superior analytical and problem-solving capabilities
• Creativity and Problem-Solving
• Attention to Detail
• Social Skills
• Leadership
• Adaptability
• Writing

Work Model:

We believe hybrid work is the way forward as we strive to provide flexibility wherever possible. Based on this role’s business requirements, this is a hybrid position requiring 2-3 days a week in a client or Cognizant office in Dallas, TX. Regardless of your working arrangement, we are here to support a healthy work-life balance though our various wellbeing programs.

As a division of UMG, Verve Label Group is comprised of some of the greatest global label partner imprints in jazz, classical, indie, and beyond including Verve Records, Impulse!, Verve Forecast, Decca Records, Deutsche Grammophon, and more. VLG is home to a diverse roster of artists including multi-GRAMMY® winner Jon Batiste, 2023 GRAMMY® Best New Artist Samara Joy, as well as Kurt Vile, Sarah Kinsley, Andrea Bocelli, Cynthia Erivo, Madison Cunningham, and many more. VLG is also home to iconic legacy artists such as Ella Fitzgerald, Nina Simone, Louis Armstrong, John Coltrane, and more.

How we LEAD:   

We are currently seeking an experienced Marketing Manager who will handle product and marketing campaign strategy for multiple artists and projects across the Verve, Verve Forecast and Impulse! rosters. This person will work closely with all other departments within the label (A&R, Revenue, Creative, Digital, PR) to develop and execute fully integrated, progressive and innovative marketing strategies for a range of artists – from new signings to global superstars. This person should have a strong understanding of artist development; streaming, digital and traditional retail/revenue business; live touring, events and festivals; creative and content strategy; long-term budget and P+L management; artist relations and the ability to collaborate with artists and music executives daily in and out of the office. 

How you’ll CREATE:  

• Develop and execute marketing strategy for artists’ music and music-related products across the Verve/Forecast/Impulse! rosters. These include but are not limited to: single / EP /albums, music videos and video content, merchandise and direct-to-consumer business. 

• Collaborate with key internal stakeholders across A&R, Retail + Revenue, Product Development, Digital, and Artist Management to support priority projects, artists, and brands. 

• Help guide and execute artist branding, creative materials and original content specific to each campaign. 

• Proactively communicate goals and project analysis with all departments inside the company, and to artist management and agents. 

• Regularly interface with artists and management on all aspects of commercial release plan and marketing strategy to ensure the success of the project. 

• Understand and analyze the constant flow of streaming, sales, and social data and adjust marketing strategies accordingly. 

• Understand and implement innovative digital marketing 

Bring your VIBE:  

• 3+ Years Experience, Marketing Manager / Product Manager

• Experience working with record companies, artist management, talent agencies 

• Strong ability to successfully define and drive project management and execution 

• Creative thinker with ability to generate innovative marketing ideas 

• Strong understanding of DSP trends and emerging streaming business (Spotify, Apple, YouTube) 

• Social media savvy, with experience on platforms and understanding of associated data 

• Strong skills in communication, presentation, writing, and able to work well cross-functionally 

• Proficient with Word, Excel, PowerPoint

Senior Communications & Marketing Manager

About This Opportunity

The Senior Communications & Marketing Manager will develop and execute strategies to build the Garden’s visibility and brand through a variety of channels, including digital marketing, press and media relations, and on-site efforts. Their work will connect the public to the Garden’s many identities—that of a botanical garden, a cultural institution, an urban oasis, a panoply of biodiversity, a leader in sustainability, a climate change mitigator, and an exciting destination for people of all ages and backgrounds in the heart of the most diverse county in the country. They will work across teams at the Garden to identify and share compelling stories to build audience and signal the Garden’s values; help drive visitation and ticket sales to on-site programs; and bolster the Garden’s profile through strategic partnerships. This position reports to the Director of Development and works closely with the Executive Director. They also collaborate with and provide a high level of support to the Assistant Director of Public Programs and Assistant Director of Visitor Services and other teams.

Responsibilities

• Collaborate with the Executive Director and Director of Development to develop, implement, and evaluate communications strategies designed to elevate the Garden’s profile, share our work, and support fundraising efforts
• Develop, implement, and evaluate marketing plans for education and cultural programs—including School Groups, Kids Programs, Teacher Professional Learning Programs, and Public Programs—and Visitor Services initiatives, including admissions, rentals, and Garden amenities
• Provide project management, content, and editorial expertise for various QBG publications, including the Annual Report, Newsletters, and visitor guides 
• Manage QBG’s public relations, including press and media relations
• Manage external communication platforms, including our website, Constant Contact, social media accounts, advertising platforms, QBG’s profiles and ratings on public sites, and more
• Support Visitor Services and Programs teams in their efforts to attract and diversify audiences and drive visitation
• Support Development team on the execution of public-facing fundraising efforts, including Giving Tuesday, Annual Appeal, and Rose Gala, and in delivering marketing benefits to Corporate Sponsors 
• Lead marketing- and communications-related in-house graphic design efforts to create digital and print collateral, including banners, brochures, postcards, fliers, etc.; support department Directors in their efforts to ensure brand integrity through the production of other public-facing digital and physical QBG collateral
• Photograph Garden activities and programs as needed and oversee the organization and sharing of digital photo library
• Edit videos and virtual content to publish on website and social media channels 
• Manage communications and marketing budget
• Supervise part-time staff, interns, and volunteers
• Engage in Garden-wide initiatives, such as strategic planning

Qualifications

• Bachelor’s degree in communications, marketing, public relations, advertising, graphic design, journalism, or related field
• At least five years of experience in marketing, communications, and/or public relations, including wide-ranging experience in website and social media management
• Exceptional visual and written storytelling skills 
• Leadership, organization, and communication skills 
• Excellent project management skills, ability to juggle multiple tasks and priorities simultaneously  
• Initiative and self-starter; ability to work across departments as well as independently to meet goals and adhere to timelines 
• Familiarity with Adobe programs InDesign, PhotoShop, and Illustrator strongly preferred
• Photography skills and aesthetic eye for landscapes, flora, people, and events. Familiarity with DSLR cameras a plus
• Interest in cultural communities and organizations, sustainable practices, farms, public gardens, and museums highly desired
• Willingness to work occasional weekends and evenings

Schedule & Salary

This is a full-time exempt position with weekly on-site work and some flexibility to work remotely. Benefits offered include excellent medical, vision, dental and life insurance, generous PTO, paid holidays, employee discounts, access to the Museums Council pass, which grants free admission to various museums and cultural institutions, pension and other retirement savings plans. Schedule is generally Monday through Friday, with occasional required evenings and weekends.

Salary: $68,000 - $73,000

For consideration, please submit your resume, cover letter, and any relevant documents via our Career Center. 

If you encounter difficulties with uploading documents to the portal, please send via email to Human Resources.

Health & Safety: proof of full Covid-19 vaccination strongly recommended  for employment.

Queens Botanical Garden is an Equal Opportunity Employer (EOE). The Garden does not discriminate in its employment practices due to an applicant’s race, ethnicity, color, creed, religion, sex, gender identity or expression, pregnancy, sexual orientation, national origin, disability (physical or mental), age, marital status, veteran/active military service member status, political affiliation, mental illness, socioeconomic status or background, neuro(a)typicality, physical appearance, genetic information, immigration or citizenship status, status as victim of domestic violence, sexual violence, or stalking, arrest or conviction record, pre-employment marijuana testing, sexual and reproductive health decisions, employment/unemployment status, salary history, credit history, marital/partnership stratus, caregiver status, height and weight, or any other legally protected status. Minorities, women, veterans and individuals with disabilities are encouraged to apply. If you need a reasonable accommodation for any part of the application process, please contact Human Resources via email or phone x 203.

Compensation details: 68000-73000 Yearly Salary

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