19 Marketing jobs in Portland

Oversee the strategic direction, implementation and financial management of Kroger's sponsorship program across the Enterprise. Serve as a steward for the sponsorship strategy, ensuring programs meet advantageous cost-benefit returns, follow industry best practices, align to brand strategy and deliver on contractual commitments. Oversee agency's evaluation of all sponsorship opportunities to ensure they strategically align with Marketing's brand and growth strategies. Act as enterprise sponsorship subject matter expert (SME) to identify best practices, innovation, and industry trends and insights. Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion, and safety.From one tiny Cincinnati grocery store more than a century ago, we've grown into what today is the nation's largest grocer with nearly 2,800 stores in 35 states operating under 28 different names. As America's grocer, we take pride in bringing diverse teams with a passion for food and people together with one common purpose: To Feed the Human Spirit. With a history of innovation, we work tirelessly to create amazing experiences for our customers, communities AND each other, with food at the heart of it all.

Here, people matter. That's why we strive to provide the ingredients you need to create your own recipe for success at work and in life. We help feed your future by providing the value and care you need to grow. If you're caring, purpose-driven and hungry to learn, your potential is unlimited.

Whether you're seeking a part-time position or a new career path, we've got a fresh opportunity for you. Apply today to become part of our Kroger family!

What you'll receive from us:

The Kroger Family of Companies offers comprehensive benefits to support your Associate Well-Being, including Physical, Emotional, Financial and more. We'll help you thrive, with access to:

• A wide range of healthcare coverage, including affordable, comprehensive medical, dental, vision and prescription coverage, through company plans or collective bargaining agreement plans.
• Flexible scheduling in full- and part-time roles with paid time off, including holiday and sick pay based on eligibility and length of service.
• Emotional and financial support with free counseling through our Employee Assistance Program and free, confidential financial tools and coaching with Goldman Sachs Ayco.
• Valuable associate discounts on purchases, including food, travel, technology and so much more.
• Up to $21,000 in tuition reimbursement over your career, through our industry-leading Continuing Education program.
• Vast potential for growth, through an abundance of industry-leading training programs and diverse career pathways.

For more information about benefits and eligibility, please visit our Benefits Page ! MINIMUM

• Bachelor's Degree
• 2+ years of experience managing a team and/or agency relationships
• 5+ years of experience in media planning/buying or sports sponsorships
• Proficient in Microsoft Office
• Strong relationship-building and leadership skills, and ability to influence
• High degree of comfort presenting to senior or executive leadership, with excellent oral, written, presentation, people, diplomacy, and time management skills
• Innovative, detail oriented, strong analytical and decision-making skills, results oriented, comfortable with change and complexity, and rapid learner
• Ability and willingness to communicate, motivate and develop talent in a positive and respectful manner; strong leadership skills, and ability to influence without authority
• Ability to effectively manage multiple tasks and priorities within a fast-paced, dynamic, collaborative environment
• Strong relationship-building and leadership skills, and ability to influence

DESIRED

• Consumer packaged goods (CPG) or retail experience

• Oversee Kroger's sponsorship strategy and implementation of large-scale sponsorship programs to ensure coordination and standardized value creation across markets
• Oversee media agency to ensure they delivery against business KPIs and master service agreement commitments.
• Develop sponsorship playbook and toolkit to streamline asset management and drive consistency in valuation, measurement, and master brand alignment
• Accountable for budgeting and forecasting the Enterprise sponsorship budget, and the auditing of invoices to ensure delivery of contractual terms
• Lead all kick-off calls with agency and divisions to align on sponsorship objectives
• Oversee sponsorship effectiveness in partnership with agency and integrated media team, based on CMA and other measurement tools
• Inform executive stakeholders of sponsorship innovations and performance, and presenting to various stakeholders throughout the organization, including senior leadership
• Manage all assigned projects to ensure they are on track and gaining organizational support and identify and solve for roadblocks; report progress routinely to supervisor; prepare and distribute routine progress reports to department leadership
• Supervise and coach direct reports in the performance of their duties; complete performance reviews and provide direct feedback to direct reports
• Ability to work cooperatively in high paced and sometimes stressful environment
• Ability to manage conflict in a reasonable, nonconfrontational and cooperative manner
• Ability to act with honesty and integrity regarding customer and business information
• Ability to follow directions and seek assistance when necessary to resolve customer and business issues
• Provide support and assistance through direct interaction with minors, individuals with special needs, and/or older adults
• Must be able to perform the essential job functions of this position with or without reasonable accommodation

Support the development and activation of the company's core marketing campaign executions, including research, coordination of marketing partners, brand guidelines advocacy, and briefs for non-narrative messaging. Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion and safety.From one tiny Cincinnati grocery store more than a century ago, we've grown into what today is the nation's largest grocer with nearly 2,800 stores in 35 states operating under 28 different names. As America's grocer, we take pride in bringing diverse teams with a passion for food and people together with one common purpose: To Feed the Human Spirit. With a history of innovation, we work tirelessly to create amazing experiences for our customers, communities AND each other, with food at the heart of it all.

Here, people matter. That's why we strive to provide the ingredients you need to create your own recipe for success at work and in life. We help feed your future by providing the value and care you need to grow. If you're caring, purpose-driven and hungry to learn, your potential is unlimited.

Whether you're seeking a part-time position or a new career path, we've got a fresh opportunity for you. Apply today to become part of our Kroger family!

What you'll receive from us:

The Kroger Family of Companies offers comprehensive benefits to support your Associate Well-Being, including Physical, Emotional, Financial and more. We'll help you thrive, with access to:

• A wide range of healthcare coverage, including affordable, comprehensive medical, dental, vision and prescription coverage, through company plans or collective bargaining agreement plans.
• Flexible scheduling in full- and part-time roles with paid time off, including holiday and sick pay based on eligibility and length of service.
• Emotional and financial support with free counseling through our Employee Assistance Program and free, confidential financial tools and coaching with Goldman Sachs Ayco.
• Valuable associate discounts on purchases, including food, travel, technology and so much more.
• Up to $21,000 in tuition reimbursement over your career, through our industry-leading Continuing Education program.
• Vast potential for growth, through an abundance of industry-leading training programs and diverse career pathways.

For more information about benefits and eligibility, please visit our Benefits Page ! Minimum
- Bachelor's Degree business, marketing, or an equivalent field of study
- Any experience leading integrated marketing campaigns that span channels and consumer targets
- Any experience guiding strategic creative development and partnering well with agency teams to achieve business and consumer objectives
- Any experience in brand strategy creation with a strong emphasis on applying data and insights to this work
- 6+ years of brand management experience with a proven track record of developing brand strategies that deliver business results and brand growth

Desired
- Master's Degree marketing or business
- Any CPG brand management or ad agency experience- Execute the brand strategy and customer communication plans across assigned core brand narratives in partnership with the Brand Building Leader; brief and approve or consult on creative
- Work collaboratively with agency partners and cross-functional internal partners
- Drive insights into future work to continually strengthen our brand communications
- Develop a strong, collaborative partnership with the other Marketing teams, including Campaign Management, and 84.51 to create branding expertise across the organization and ensure fundamentals are applied across the holistic marketing plan
- Work with ambiguity, effectively drive results through change, act without having the total picture and operated under risk and uncertainty
- Must be able to perform the essential job functions of this position with or without reasonable accommodation

**Specialty/Competency:** IFS - Internal Firm Services - Other
**Industry/Sector:** Not Applicable
**Time Type:** Full time
**Travel Requirements:** Up to 20%
At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organisational targets.
Those in Alliance at PwC will be responsible for establishing partnerships with companies to better serve our client's needs. You will build relationships to complement PwC's strategy through execution capabilities that allow PwC to deliver multi competency programmes and solve client's most critical business issues. Working in this area, you will develop and execute the strategy and business plan, focus on market penetration and revenue growth, and identify opportunities for solution development and industry alignment. You will also build relationships with key Alliance executives, identify synergies between the technology and the Firm and collaborate with cross-functional teams.
Translating the vision, you set the tone, and inspire others to follow. Your role is crucial in driving business growth, shaping the direction of client engagements, and mentoring the next generation of leaders. You are expected to be a guardian of PwC's reputation, understanding that quality, integrity, inclusion and a commercial mindset are all foundational to our success. You create a healthy working environment while maximising client satisfaction. You cultivate the potential in others and actively team across the PwC Network, understanding tradeoffs, and leveraging our collective strength.
Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to:
+ Lead in line with our values and brand.
+ Develop new ideas, solutions, and structures; drive thought leadership.
+ Solve problems by exploring multiple angles and using creativity, encouraging others to do the same.
+ Balance long-term, short-term, detail-oriented, and big picture thinking.
+ Make strategic choices and drive change by addressing system-level enablers.
+ Promote technological advances, creating an environment where people and technology thrive together.
+ Identify gaps in the market and convert opportunities to success for the Firm.
+ Adhere to and enforce professional and technical standards (e.g. refer to specific PwC tax and audit guidance) the Firm's code of conduct, and independence requirements.
The Opportunity
As part of the National Special Functions - Alliance team you are expected to build and manage the AWS Alliance and work with Firm leadership to design, execute, and manage the strategy and business plan of the Alliance. As a Director, you are responsible for setting the strategic direction and leading business development efforts, making impactful decisions and overseeing multiple projects while maintaining executive-level client relations. You are also expected to identify solutions that are compatible with Firm strategy, build key relationships with alliance executives, and manage reporting requirements.
Responsibilities
- Set strategic direction for AWS Alliance
- Lead business development and client engagement
- Oversee multiple projects and confirm client satisfaction
- Identify solutions compatible with Firm strategy
- Build key relationships with alliance executives
- Manage reporting requirements
- Make impactful decisions to drive growth
- Foster a culture of quality and integrity
What You Must Have
- Bachelor's Degree
- 10 years of experience in alliance management, consulting, product development or a related field
What Sets You Apart
- Master of Business Administration preferred
- Managing AWS Alliance and business strategy
- Identifying revenue-generating solutions
- Aligning opportunities with goals
- Building relationships with Alliance Executives
- Expanding Alliance programs throughout the US
- Coordinating annual business planning sessions
- Forecasting and facilitating joint plays
- Directing sales team in Alliance business strategy
Learn more about how we work: does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: PwC is an equal opportunity employer, all qualified applicants will receive consideration for employment at PwC without regard to race; color; religion; national origin; sex (including pregnancy, sexual orientation, and gender identity); age; disability; genetic information (including family medical history); veteran, marital, or citizenship status; or, any other status protected by law. 
For only those qualified applicants that are impacted by the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, San Diego County Fair Chance Ordinance, and the California Fair Chance Act, where applicable, arrest or conviction records will be considered for Employment in accordance with these laws. At PwC, we recognize that conviction records may have a direct, adverse, and negative relationship to responsibilities such as accessing sensitive company or customer information, handling proprietary assets, or collaborating closely with team members. We evaluate these factors thoughtfully to establish a secure and trusted workplace for all.
Applications will be accepted until the position is filled or the posting is removed, unless otherwise set forth on the following webpage. Please visit this link for information about anticipated application deadlines: salary range for this position is: $122,500 - $504,500, plus individuals may be eligible for an annual discretionary bonus. For roles that are based in Maryland, this is the listed salary range for this position. Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws. PwC offers a wide range of benefits, including medical, dental, vision, 401k, holiday pay, vacation, personal and family sick leave, and more. To view our benefits at a glance, please visit the following link:

Designers will work on all aspects of design conception and implementation with supervision. Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion, and safety.Minimum

• Bachelor or equivalent degree/experience in Advertising, Graphic Design, Digital Design or Communications
• 3+ years full-time design experience with print and digital design
• Intermediate ability/experience with animation, UI/UX design for product experiences, photo retouching, print design, and creative campaign development
• Creative experience with any of the following areas: CPG (Consumer Packaged Goods) projects, UX/UI, digital, email, motion, direct mail, magazine, collateral design or other transferrable experience
• Working knowledge of industry-standard design tools and software, including the full Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere, After Effects, etc.), experience with DaVinci Resolve Studio or Blender a plus
• Ability to work both independently and as part of a team
• Great oral/written communication skills
• Understanding of marketing and branding best practices
• Strong organizational skills and ability to prioritize a variety of tasks/projects

Desired

• Master's degree

• Oversee layout of targeted print and digital communications
• Oversee layout of targeted communications across site experiences, email, paid media, social, OOH, print and video channels
• Support a senior designer with creative across our targeted communication channels
• Apply knowledge of typography, photography and graphics that inform and inspire action
• Support the development and launch of new products/channels of communications
• Collaborate with copywriters, brand managers, and campaign managers throughout creative process
• Aid in the search of content from stock photography houses to be purchased for use
• Ensure final product is developed within specifications for desired channel
• Complete revisions as needed
• Ability to work cooperatively in high paced and sometimes stressful environment
• Ability to manage conflict in a reasonable, nonconfrontational and cooperative manner
• Ability to act with honesty and integrity regarding customer and business information
• Ability to follow directions and seek assistance when necessary to resolve customer and business issues
• Provide support and assistance through direct interaction with minors, individuals with special needs, and/or older adults
• Must be able to perform the essential functions of this position with or without reasonable accommodation

**This role is onsite and can sit in Cincinnati, OH or Portland, OR

Ensure multi-channel campaign executions by media buying agencies adhere to performance metrics and best practices. Responsible for developing key media vendor partnerships to deliver significant value to Kroger. Have a strong working knowledge of assigned paid media channels and industry trends, while effectively partnering with cross-functional team members and media vendors. Role model high performance and innovation. Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion and safety.Minimum
- 4+ years of experience in media planning or buying
- Innovative, detail oriented, strong analytical and decision-making skills
- Excellent oral/written communication skills
- Proficient in Microsoft Office
- Results oriented, comfort with change and complexity, and rapid learner
- Ability to effectively manage multiple tasks and priorities within a fast-paced, dynamic, collaborative environment

Desired
- Bachelor's Degree Communications, Marketing, or Advertising
- Any CPG or Retail experience
- 5+ years of experience planning or buying mass media, or managing traditional media buying agencies- Collaborate with cross-functional teams to ensure seamless execution of multi-channel media campaigns, including, but not limited to Video, Audio, and Out-of-Home
- Support media partnership manager in all aspects of managing media buying agencies to ensure they deliver against business KPIs, adhere to processes and timelines, and drive the joint business plan
- Develop, and responsible for, streamlined promotions and sponsorship guidelines and processes that adhere to media KPI's and deliver on key business objectives
- Oversee all assigned projects to ensure they are on track and gaining organizational support and identify and solve for roadblocks/gaps
- Monitor industry trends and innovations, develop industry POVs, and inform stakeholders on trends and innovations
- Assist in successful completion and delivery of semi-annual agency media audit
- Innovate in value-driven ways to streamline/automate work, test/learn/measure media innovations, and reduce high-touch labor tasks
- Ensure accuracy of media documents, presentations, and written communication
- Report progress routinely to supervisor; prepare and distribute routine progress reports to department leadership
- Must be able to perform the essential job functions of this position with or without reasonable accommodation

Would you like to join an international team working to improve the future of healthcare? Do you want to enhance the lives of millions of people? Grifols is a global healthcare company that since 1909 has been working to improve the health and well-being of people around the world. We are leaders in plasma-derived medicines and transfusion medicine and develop, produce and market innovative medicines, solutions and services in more than 110 countries and regions.
The Associate Director, Value Access Marketing & Reimbursement is responsible for developing and executing value messaging, pull-through tactics, and reimbursement strategies that support optimal patient and provider access across the Grifols Biopharma portfolio. This role supports the field, brand, HEOR, and Value Access teams to shape & execute key initiatives aligned with customer needs.
Primary Responsibilities
· Manage the execution of customer-facing and multichannel marketing promotional assets (message platforms, educational programs, conference materials, promotional campaigns, training materials, etc.) to support the overall biopharma and brand with value access customers
· Partner with stakeholders to identify brand-specific pull through opportunities and ensure a clear understanding of the competitive access environment Contribute to annual brand planning, forecasting, and budgeting process for market access customer segment
· Support reimbursement, coding, and coverage-related responsibilities for Medicare Part B, Centers for Medicare and Medicaid (CMS) Healthcare Common Procedure Coding System (HCPCS), and American Medical Association (AMA) Current Procedural Terminology (CPT)
· Support with brand teams to expand key initiatives and strategies to the managed markets customer base, which consists of payers, GPOs, integrated health systems, specialty pharmacies, physician groups and channel partners
· Develop and deploy value access propositions, reimbursement tools, and pull-through strategies
· Liaise with field teams and account leads to support execution in priority segments
· Partner with HEOR and clinical teams to integrate evidence into messaging
· Lead competitive access positioning analysis to inform strategy and messaging
· Support communication and training initiatives across internal stakeholders
Additional Responsibilities
- Knowledge and understanding of market access customers and the complex dynamics affecting the industry trends
- Understanding of US payer market dynamics and how managed care organizations make decisions across commercial and public channels
- Knowledge across multiple market access channels including payer, PBM, IDN, distribution, specialty pharmacy, GPOs
- Working knowledge of legal, financial, government, manufacturing, regulatory and commercial practices within the biopharmaceutical industry
- Excellent communication (written, verbal and presentation), interpersonal influencing and prioritization skills required with proven ability to influence across matrixed organizations including influencing without authority
Education
- Bachelors Degree
Experience
- Bachelor's Degree, 8+ or more years' experience in biopharmaceuticals or a combination of experience in related areas such as healthcare sales, market access, provider marketing, or patient access
Equivalency
- Directly related experience or a combination of directly related education and experience and/or competencies may be considered in place of the stated requirements.
The estimated pay scale for the role based in Research Triangle Park or remote is $165,000 to $215,000 per year. Additionally, the position is eligible to participate in the company bonus pool. We offer a wide variety of benefits including, but not limited to: Medical, Dental, Vision, PTO, up to 5% 401(K) match and tuition reimbursement. Final compensation packages will ultimately depend on education, experience, skillset, knowledge, where the role is performed, internal equity and market data. We are committed to offering our employees opportunities for professional growth and career progression. Grifols is a global healthcare organization with employees in 30 countries focused on patient health and providing impactful results. Since our humble beginnings in 1909, Grifols has been a family company that prides itself on its family-like culture. Our company has more than tripled over the last 10 years, and you can grow with us!
The Associate Director/Director Market Access and Reimbursement Strategy position is eligible to be hybrid or remote. Candidates residing within 40 miles of our corporate office in RTP, NC will be required to work on-site in a hybrid capacity, in accordance with company policies.
Up to 20 percent travel
#LI-TN1
Third Party Agency and Recruiter Notice:
Agencies that present a candidate to Grifols must have an active, nonexpired, Grifols Agency Master Services Agreement with the Grifols Talent Acquisition Department. Additionally, agencies may only submit candidates to positions that they have been engaged to work on by a Grifols Recruiter. All resumes must be sent to a Grifols Recruiter under these terms or they will be considered a Grifols candidate.
**Grifols provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability. We will consider for employment all qualified applicants in a manner consistent with the requirements of all applicable laws.**
Learn more about Grifols ( ID:**
**Type:** Regular Full-Time
**Job Category:** Sales/Sales Operations

**Introduction**
A Technology Sales Specialist role (what we internally call a, 'Brand Sales Specialist') within IBM storage means co-creating with clients, colleagues, and business partners in one of the most trusted, respected and awarded teams in its space. When clients want cyber resiliency they think of IBM Storage. A career with us gives you exceptional sales exposure to the latest technology; the brightest thought-leaders to learn from; and the most influential clients to help shape the world with.
Excellent onboarding and an industry leading learning culture will set you up for positive impact and success, whilst ongoing development will advance your career through an upward trajectory. Our sales environment is collaborative and experiential. Part of a team, you'll be surrounded by bright minds and keen co-creators - always willing to help and be helped - as you apply passion to work that will compel our clients to invest in IBM's products and services.
**Your role and responsibilities**
As a Storage Brand Partner Specialist you'll work closely with clients to develop relationships, understand their needs, earn their trust and show them how IBM's industry leading solutions will solve their problems whilst delivering value to their business.
We're committed to success. In this role, your achievements will drive your career, team, and clients to thrive. A typical day may involve:
* Client Management & Value Communication: Managing clients and effectively communicating IBM's value.
* Decision Maker Engagement: Identifying decision makers, qualifying opportunities, and establishing partnerships.
* Sales Process Leadership: Overseeing the complete sales process, with a focus on new business.
* Collaborative Ecosystem Engagement: Collaborating with the broader IBM sales ecosystem to develop campaigns and boost pipeline growth.
**Required technical and professional expertise**
* Tech Sales Success: A successful track record in tech sales, particularly in new client acquisition.
* Business Acumen Application: Demonstrated business acumen in explaining tech's operational and financial impact.
* Influential Communication: Exceptional communication and presentation skills with a strong influence.
*
Engagement with IBM Teams: Engage IBM local country/market sales teams, Digital Sales teams, Marketing, and technical teams to accelerate your partners' success.
*
Leveraging Ecosystem Programs and Co-Marketing: Utilize Ecosystem programs, co-marketing, and sales tooling to drive joint demand generation, prospecting, or solution co-creation.
*
Enhancing Sales Velocity: Increase sales velocity by improving partner lead-passing discipline and identifying and closing partner skills gaps, capability, and capacity.
*
Negotiation for Commitment: Negotiate to successfully secure commitment to solutions while maintaining integrity and relationships with internal teams, external partners, and clients.
*
Comprehensive Knowledge of IBM's Product Suite: Possess a strong understanding of IBM's product suite (full training on IBM's technologies will be provided).
*
Understanding IBM's Competitive Distinctions: Grasp IBM's competitive differentiations as well as the position of competitors in the market.
**Preferred technical and professional experience**
Storage Market Expertise: Storage market knowledge to be a trusted client advisor (training on IBM's Storage offerings is provided).
Comprehensive Knowledge of IBM's Product Suite: Possess a strong understanding of IBM's product suite (full training on IBM's technologies will be provided).
Understanding IBM's Competitive Distinctions: Grasp IBM's competitive differentiations as well as the position of competitors in the market.
IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Pets deserve the best care. At Vetsource, we build the foundation for success, enabling those in the pet healthcare profession and industry to thrive. Our data-powered platform simplifies processes and streamlines systems, helping those we serve create tighter bonds with their customers. From prescription management and pet owner engagement to veterinary business performance data and insights, Vetsource provides comprehensive solutions that give our customers more time and flexibility, and help them foster strong relationships and positive experiences. In a rapidly evolving world, we’re constantly seeking new ways to help our customers chart a course for a better, brighter future for pets and those who care for them.

If you love pets, want to have an impact and join a fantastic organization, Vetsource could be the place for you.

At Vetsource, our teams, much like our customers, are represented through diverse perspectives, life experiences, unique strengths (and love for animals). We are an equal opportunity employer committed to fostering an inclusive and diverse workplace.

We are a team of real people looking for great people to join us, which is why applications are carefully and thoughtfully reviewed by our team. We know that when considering a new opportunity, it's common to weigh your qualifications against the listed job criteria. That said, even if you don’t meet 100% of the job requirements but feel you would be a good fit for the role, we still encourage you to apply!

WHO WE ARE LOOKING FOR

Vice President, Marketing

The VP, Marketing is responsible for developing strategy and executing programs to drive new accounts and revenue growth for Vetsource as we expand our footprint with Veterinary Practices and the animal health marketplace.  This role is critical for elevating our brand presence and refining our market narrative to differentiate us from the competition. If you are an animal lover who is passionate about driving innovation and accelerating growth within a B2B environment (with some B2C exposure) and have proven that you can deliver results while developing and inspiring a team, then this is the job for you! 

This role provides a unique opportunity to join a great brand and take it to the next level; working in a mission and values-driven organization that has the ability to extend our industry leadership as we deliver value for our customers while we grow enterprise value.

This is a full-time, remote position.

WHAT YOU'LL DO

• Strategic Leadership: Develop and execute a comprehensive B2B marketing strategy that aligns with overall business goals for customer acquisition and revenue growth

• Brand and Storytelling: Lead the development of our brand voice and market positioning. Craft and champion a compelling narrative that effectively communicates our value proposition and differentiates us from competitors

• Demand Generation: Oversee all demand generation efforts, including digital marketing, content marketing, account-based marketing (ABM), and lead nurturing campaigns, to build a robust sales pipeline

• Customer Growth: Partner with sales and customer success teams to develop marketing programs that drive upsell, cross-sell, and retention with our existing customer base

• Team Leadership: Build, mentor, and manage a high-performing marketing team, fostering a culture of creativity, data-driven decision-making, and accountability

• Market Analysis: Utilize market research and competitive analysis to identify opportunities and inform strategic planning

• Work cross-functionally with sales, customer success, and product development to ensure execution and on-time delivery of the commercialization plan

• Develop and execute launch plans for all products/services and new brands as they are added to our portfolio of companies

• Develop and drive overall marketing strategies to deliver the revenue and margin goals while delivering +20% YoY growth rates, participating with Product Management teams to unlock revenue opportunities

• Establish a connection and proactively communicate with other leaders across Sales, Customer Success, Technology, Operations, Customer Service, and Finance, driving a digital-first mindset

• Work closely with Product Development and Engineering teams on new products and develop the marketing story and communications for all product/service lines

Supervisory Responsibilities:

• Define job responsibilities, performance criteria, and structure of the team, establish team culture, motivation and engagement

• Lead the team to deliver high-quality, on-brand, and timely work that drives results through coaching, mentoring, and developing staff through regular 1:1 meetings, performance reviews, and feedback

• Manage agency and other vendor partners to deliver campaigns and commercialization materials that align with strategic growth and brand objectives

WHAT YOU BRING

• Bachelor’s degree in Marketing or Business; MBA preferred

• 12+ years marketing/management and leadership experience primarily within a veterinary B2B environment, with a strong emphasis on Saas or similar business models serving professional clients; experience in B2C is a plus, but the core focus must be B2B

• Proven experience in lead generation, conversion, and nurturing specifically for B2B sales cycles

• Experience bringing products/services to market with revenue of over $350M

• Working knowledge of Salesforce Automation tools (e.g., SFDC)

• Develop and manage annual budgets in support of business goals and defined Marketing Strategy

• Experience with brainstorming, validating, testing and refining customer acquisition and growth initiatives utilizing A/B split testing to ensure ongoing improvements

• Proven ability to lead and collaborate effectively with Product Development, Engineering and other disciplines in a cross-functional, team-oriented culture that emphasizes transparency and a positive attitude

• Exceptional communication and interpersonal skills, with the ability to listen effectively and clearly advise and collaborate with senior management and cross-functional teams.

• Strong understanding of integrated marketing programs and channel operations (e.g., CRM/Marketing Automation, paid social)

• Highly adaptable, hands-on, and capable of managing multiple projects and shifting priorities in a fast-paced, entrepreneurial environment

• Self-motivated and eager to consistently take on new challenges and learn new products and technologies

WORKING CONDITIONS

• Reliable internet access is required

• Sitting/standing at a desk working on a computer for long periods of time

• Travel up to 10%

WHAT CAN YOU EXPECT FROM VETSOURCE

In addition to an inclusive and welcoming culture, Vetsource also offers:

• Competitive pay and benefits including medical, vision*, dental, and life insurance
• Employee Assistance Program
• Pet insurance* and Virtual vet care
• PTO, Holidays, Floating Holidays, and Volunteer Day
• Retirement Savings Plan (401k/ RRSP) with employer matching program
• Paid parental leave
• Fle xible scheduling and remote work where possible
• The opportunity to join one of our Associate Resource Groups, and fun company events!
   

For Canadian based associates these specific benefits are not included*

OUR VALUES

In addition to the benefits listed above, all associates are expected to support and model Vetsource’s Core Values: Do the right thing every time; Treat others the way they want to be treated; Embrace change; Be innovative; Get it done; Enjoy the work! A culture where everyone can thrive!

Pay range (US based applicants): $85,400 - 247,200 (annualized) + 20% annual bonus target

Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to job-related skills, experience, certifications, relevant education and training, while also considering internal equity.

The statements in this document are intended to describe the general nature and level of work being performed for this role, and are not to be construed as an exhaustive list of responsibilities, duties, and skills required. Our pre-employment process in the US includes a background check as a part of the hiring process, and will include a drug screen for pharmacy related roles. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please email , or if you have general questions relating to this process.  No agencies please. We are an equal opportunity employer.

Vetsource is an E-verify employer.

The primary purpose of your job position is to develop, coordinate, direct, and administer our facility's marketing and public relations programs and services. Essential Duties Maintain a current listing of all resident care employee phone numbers. Plan, develop, organize, implement, evaluate, and direct the facility's public relations and marketing programs and activities in order to maintain and increase our census and to provide the community with information relative to our facility, its programs, services, and practices. Develop and maintain written policies and procedures that govern the release of information concerning the residents, employees, and/or the facility in accordance with current Privacy Rules and Regulations. Assist department directors in the development and use of marketing and public relations policies and procedures, and establish a rapport in and between departments so that each staff member can realize the importance of his/her role in our marketing and public relations programs. Review the facility's marketing and public relations policies and procedures at least annually and make changes as necessary Assist in the development, implementation, and tracking of customer satisfaction surveys. Interpret the facility's policies and procedures governing the release of information to employees, residents, family members, visitors, government agencies, etc., as necessary. Ensure that public information (policy manuals, brochures, information packets, etc.,) describing the services provided in the facility is accurate and fully descriptive. Ensure that all employees follow established policies and procedures governing the release of information. Organize and implement continuing internal communications through the use of bulletin boards, house organs, committee meetings, newsletters, brochures, public announces, etc. Schedule and participate in departmental meetings concerning our marketing and public relations programs and activities. Provide creative support for activity and social services departments in developing resident programs, publications, etc., as necessary. Maintain an adequate liaison with families, residents, and community and civic leaders. Participate in community service and civic groups to obtain information and seek support of these groups in charitable activities on behalf of the facility. Contact the news media when new programs, promotions, etc., are implemented within the facility that will be beneficial to the facility and community alike. Keep the Administrator informed of newspaper, radio and television accounts of noteworthy items of general interest that may have an impact on our facility or the regulations that govern our facility. During emergencies, establish a public relations area to assure that the release of information is accurate and within the scope of our established policies governing the release of information during emergencyconditions. Assist department directors in the planning, conducting, and scheduling of in service training classes, on the job training and orientation programs concerning the facility's marketing and public relations programs and activities Create and maintain an atmosphere of warmth, personal interest, and positive emphasis, as well as a calm environment throughout the facility. Follow established ergonomics policies and procedures governing lifting techniques, repetitive tasks, and the use of safety equipment and supplies to prevent work related injuries and illnesses. Prepare a departmental operating budget for approval by the Administrator and allocate the resources to carry out programs and activities of the facility. Serve on various committees of the facility as directed by the Administrator. Maintain the confidentiality of all resident care information including protected health information. Report known or suspected incidents of unauthorized disclosure of such information. Interpret resident rights to the resident, family, and staff personnel as necessary or appropriate. Supervisory Requirements This position has supervisor responsibilities Qualification Education and/or Experience Must possess, as a minimum, A Bachelor's Degree from an accredited college/university, or equivalent. (Five (5) years experience in marketing/public relations in a health care setting may be recognized in lieu of a Bachelor's Degree.) Language Skills Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from managers and employees. Mathematical Skills Ability to apply concepts such as fractions, percentages, ratios and proportions to practical situations. Reasoning Ability Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form. Certificates, Licenses, Registrations To perform this job successfully, an individual must be proficient in the Microsoft Suite products. Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee must occasionally lift and/or move up to 25 pounds. Prolonged use of a desk top or laptop computer. While performing the duties of this job, the employee is regularly required to sit, stand; walk and talk, read or hear. Frequent use of all office related equipment to include; copier/scanner/fax, telephone, and calculator. May be necessary to assist in the evacuation of residents during emergency situations. Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually low to moderate. Additional Information Note: Nothing in this job specification restricts management's right to assign or reassign duties and responsibilities to this job at any time. Critical features of this job are described under various headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. The above statements are strictly intended to describe the general nature and level of the work being performed. They are not intended to be construed as a complete list of all responsibilities, duties, and skills required of employees in this position.

Reports directly to the Marketing Director. Pay range $20 - $25/hr