1022 Brand Management jobs in California
Senior Director, Brand Management & Product Marketing
Posted 10 days ago
Job Viewed
Job Description
Senior Director, Brand Management & Product Marketing Join to apply for the Senior Director, Brand Management & Product Marketing role at Warner Bros. Games Senior Director, Brand Management & Product Marketing Join to apply for the Senior Director, Brand Management & Product Marketing role at Warner Bros. Games Get AI-powered advice on this job and more exclusive features. Welcome to Warner Bros. Discovery… the stuff dreams are made of. Who We Are… When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next… From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive. WB Games is a leader in the games industry across all game platforms and mobile devices. Our diverse and inclusive workforce creates and brings to life the most beloved characters, franchises, heroes, and wizards in the world. We are fans of what we make and proud of what we do. We have studios and offices across the globe. Summary Of Position We’re looking for a marketing leader who is obsessed with players, fans, and culture—someone who understands the magic of the Harry Potter universe and knows how to bring it to life in ways that resonate with audiences around the world. As Senior Director, Brand Management & Product Marketing – Harry Potter Franchise, you’ll lead the brand and marketing strategy for one of the most iconic IPs in entertainment. You’ll bring big creative thinking, deep audience understanding, and a hands-on approach to execution. This role requires someone who is both strategic and scrappy—someone who thrives in a highly collaborative, fast-paced environment and can drive clarity and impact in the face of complexity. As the voice of the player, you’ll excel at partnering with studios and product development, infusing player needs, competitive intelligence, and market insights to shape product strategy. The goal: to delight and grow our players through experiences that truly resonate. You must be curious about players, markets, pop culture, and the evolving entertainment and media landscape. You should care deeply about crafting experiences that delight fans—while also being laser-focused on commercial performance. Key Responsibilities Brand Strategy & Ownership Collaborate with Franchise Planning to ensure brand strategy is aligned with broader franchise direction and opportunities across the Warner Bros. Discovery ecosystem. Lead the brand and marketing strategy for the Harry Potter games portfolio, ensuring the brand shows up with consistency, creativity, and fan-first authenticity across every player touchpoint. Be the internal champion for the Harry Potter brand—partnering with studios, publishing teams, to make sure everything we put into the world feels right for our players and the franchise. Go-to-Market Leadership Own the go-to-market plans across the lifecycle of each Harry Potter title—from announcement to lifecycle—with guidelines and robust strategy on the audience, positioning, creative approach, channel mix and budget. Drive big ideas that breakthrough and allow our teams globally to rally around for greater player engagement and brand growth. Lead the direct, cross functional and regional teams to ensure campaigns are insight-driven, culturally resonant, and performance-optimized. Use data and audience signals to drive decisions—and know when to trust your gut as a marketer who understands what fans want. Brief and drive teams across Studio, Growth, Performance Marketing, Market Insights and Analytics to facilitate the right tools, tech, data, automation, insights and always on optimization abilities. Product Marketing & Audience Fit Partner with Market Insights to help shape the product by ensuring player needs, motivations, and cultural signals are reflected in development decisions. Translate product features into compelling, player-centric messaging that ladders up to our brand values and strategic goals. Be the voice of the player and fandom in every room—leveraging research, trends, and platform insights to drive relevance and impact. Global & Regional Collaboration Lead and work closely with regional publishing teams to deliver globally consistent but locally meaningful brand and product marketing campaigns. Understand territory-specific cultural nuances and player behaviors—and make sure they’re reflected in plans, assets, and rollout strategies. Leadership & Ways of Working Lead and inspire the team focused on Harry Potter brand and product marketing. Build strong cross-functional relationships and be a force for clarity, progress, and collaboration. Help drive transformation across the team, including new processes, tools, and ways of working. Qualifications A senior marketer with 10+ years of experience in brand and product marketing, ideally in games, entertainment, or IP-driven categories Experience leading global go-to-market strategies and cross-functional teams A player-first mindset—you understand fandom, community, and how to create authentic brand experiences Strategic thinking with the ability to get hands-on and make things happen Proven experience working on beloved brands and balancing long-term brand building with short-term performance goals A love of storytelling, creative ideation, and building global brands that endure A global marketing mindset and sensitivity to regional differences in player behavior, content consumption, and fan expectations You don’t just brief the work—you author it. You're comfortable writing positioning docs, creative briefs, and even pitch decks when needed Someone who’s always learning, testing, and pushing for better. You know how to blend data and instinct, and you understand how to measure success, optimize and evolve. How We Get Things Done… This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview. Championing Inclusion at WBD Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law. If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request. In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $175,000.00 - $25,000.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation. If you’re a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Seniority level Seniority level Director Employment type Employment type Full-time Job function Job function Marketing and Sales Industries Entertainment Providers Referrals increase your chances of interviewing at Warner Bros. Games by 2x Get notified about new Director of Brand Management jobs in Burbank, CA . 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Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr
Senior Director, Brand Management & Product Marketing
Posted 1 day ago
Job Viewed
Job Description
**Who We Are.**
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the _storytellers_ bringing our characters to life, the _creators_ bringing them to your living rooms and the _dreamers_ creating what's next.
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
WB Games is a leader in the games industry across all game platforms and mobile devices. Our diverse and inclusive workforce creates and brings to life the most beloved characters, franchises, heroes, and wizards in the world. We are fans of what we make and proud of what we do. We have studios and offices across the globe.
**SUMMARY OF POSITION** :
We're looking for a marketing leader who is obsessed with players, fans, and culture-someone who understands the magic of the Harry Potter universe and knows how to bring it to life in ways that resonate with audiences around the world. As Senior Director, Brand Management & Product Marketing - Harry Potter Franchise, you'll lead the brand and marketing strategy for one of the most iconic IPs in entertainment. You'll bring big creative thinking, deep audience understanding, and a hands-on approach to execution.
This role requires someone who is both strategic and scrappy-someone who thrives in a highly collaborative, fast-paced environment and can drive clarity and impact in the face of complexity. As the voice of the player, you'll excel at partnering with studios and product development, infusing player needs, competitive intelligence, and market insights to shape product strategy. The goal: to delight and grow our players through experiences that truly resonate. You must be curious about players, markets, pop culture, and the evolving entertainment and media landscape. You should care deeply about crafting experiences that delight fans-while also being laser-focused on commercial performance.
**KEY RESPONSIBILITIES** :
**Brand Strategy & Ownership**
+ Collaborate with Franchise Planning to ensure brand strategy is aligned with broader franchise direction and opportunities across the Warner Bros. Discovery ecosystem.
+ Lead the brand and marketing strategy for the Harry Potter games portfolio, ensuring the brand shows up with consistency, creativity, and fan-first authenticity across every player touchpoint.
+ Be the internal champion for the Harry Potter brand-partnering with studios, publishing teams, to make sure everything we put into the world feels right for our players and the franchise.
**Go-to-Market Leadership**
+ Own the go-to-market plans across the lifecycle of each Harry Potter title-from announcement to lifecycle-with guidelines and robust strategy on the audience, positioning, creative approach, channel mix and budget.
+ Drive big ideas that breakthrough and allow our teams globally to rally around for greater player engagement and brand growth.
+ Lead the direct, cross functional and regional teams to ensure campaigns are insight-driven, culturally resonant, and performance-optimized.
+ Use data and audience signals to drive decisions-and know when to trust your gut as a marketer who understands what fans want.
+ Brief and drive teams across Studio, Growth, Performance Marketing, Market Insights and Analytics to facilitate the right tools, tech, data, automation, insights and always on optimization abilities.
**Product Marketing & Audience Fit**
+ Partner with Market Insights to help shape the product by ensuring player needs, motivations, and cultural signals are reflected in development decisions.
+ Translate product features into compelling, player-centric messaging that ladders up to our brand values and strategic goals.
+ Be the voice of the player and fandom in every room-leveraging research, trends, and platform insights to drive relevance and impact.
**Global & Regional Collaboration**
+ Lead and work closely with regional publishing teams to deliver globally consistent but locally meaningful brand and product marketing campaigns.
+ Understand territory-specific cultural nuances and player behaviors-and make sure they're reflected in plans, assets, and rollout strategies.
**Leadership & Ways of Working**
+ Lead and inspire the team focused on Harry Potter brand and product marketing.
+ Build strong cross-functional relationships and be a force for clarity, progress, and collaboration.
+ Help drive transformation across the team, including new processes, tools, and ways of working.
**Qualifications**
+ A senior marketer with 10+ years of experience in brand and product marketing, ideally in games, entertainment, or IP-driven categories
+ Experience leading global go-to-market strategies and cross-functional teams
+ A player-first mindset-you understand fandom, community, and how to create authentic brand experiences
+ Strategic thinking with the ability to get hands-on and make things happen
+ Proven experience working on beloved brands and balancing long-term brand building with short-term performance goals
+ A love of storytelling, creative ideation, and building global brands that endure
+ A global marketing mindset and sensitivity to regional differences in player behavior, content consumption, and fan expectations
+ You don't just brief the work-you author it. You're comfortable writing positioning docs, creative briefs, and even pitch decks when needed
+ Someone who's always learning, testing, and pushing for better. You know how to blend data and instinct, and you understand how to measure success, optimize and evolve.
**How We Get Things Done.**
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
**Championing Inclusion at WBD**
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page ( for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $175,000.00 - $325,000.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
If you're a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
VP, Mobile Brand Management & Product Marketing - WB Games
Posted 2 days ago
Job Viewed
Job Description
VP, Mobile Brand Management & Product Marketing - WB Games 2 days ago Be among the first 25 applicants The VP of Mobile Brand Management and Product Marketing is a new, high-impact leadership role focused on accelerating our mobile publishing strategy across all Warner Bros. Games franchises. This leader will be responsible for driving the strategic marketing vision for mobile games, enhancing brand equity, acquiring new players, and growing live services across platforms, genres, and global markets. This role requires a seasoned leader with deep expertise in mobile games publishing, audience insights, full-funnel marketing, and cross-functional go-to-market execution. You must be passionate about mobile games, the evolving platform ecosystem, and connecting players to great experiences through data-informed and creatively ambitious marketing strategies. Responsibilities include leading global brand and product marketing strategy for mobile titles, collaborating with mobile studios and cross-functional teams, owning marketing budget planning and investment strategy, leading global-to-local strategies, managing lifecycle campaigns and live ops integration, driving insights and data-driven decision making, building and leading a high-performing mobile marketing team, and championing innovation and change management. Experience required includes 12+ years in brand, product marketing, or publishing roles focused on mobile free-to-play games, 7+ years in team leadership, proven success launching and scaling mobile games globally, and deep understanding of the mobile ecosystem. Skills include mobile-first thinking, marketing analytics, hands-on experience with mobile MMPs and paid media platforms, strong creative instincts, and ability to lead across matrixed organizations. Nice to have experience includes launching titles in APAC, MENA, or LATAM regions and global publishing or platform-side experience. Seniority level Seniority level Executive Employment type Employment type Full-time Job function Job function Marketing and Sales Industries Entertainment Providers Referrals increase your chances of interviewing at Warner Bros. Discovery by 2x Get notified about new Vice President Brand Management jobs in Burbank, CA . Burbank, CA $167,020 - $10,180 10 hours ago Burbank, CA 167,020 - 310,180 1 week ago Senior Vice President, Creator Marketing VP, Mobile Brand Management & Product Marketing - WB Games Burbank, CA 213,500 - 396,500 1 month ago Los Angeles, CA 175,000 - 225,000 2 weeks ago Senior Vice President, Consumer Digital & Influencer Marketing Los Angeles, CA 144,000 - 225,000 2 weeks ago Executive Director, Corporate Partnerships Executive Director, Corporate Partnerships Los Angeles, CA 170,000 - 210,000 2 weeks ago VP of Multifamily Business Development-California We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr
VP, Mobile Brand Management & Product Marketing - WB Games
Posted 10 days ago
Job Viewed
Job Description
VP, Mobile Brand Management & Product Marketing - WB Games Join to apply for the VP, Mobile Brand Management & Product Marketing - WB Games role at Warner Bros. Games VP, Mobile Brand Management & Product Marketing - WB Games Join to apply for the VP, Mobile Brand Management & Product Marketing - WB Games role at Warner Bros. Games Get AI-powered advice on this job and more exclusive features. Welcome to Warner Bros. Discovery… the stuff dreams are made of. Who We Are… When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next… From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive. WB Games is a leader in the games industry across all game platforms and mobile devices. Our diverse and inclusive workforce creates and brings to life the most beloved characters, franchises, heroes, and wizards in the world. We are fans of what we make and proud of what we do. We have studios and offices across the globe. The Job The VP of Mobile Brand Management and Product Marketing is a new, high-impact leadership role focused on accelerating our mobile publishing strategy across all Warner Bros. Games franchises. This leader will be responsible for driving the strategic marketing vision for mobile games, enhancing brand equity, acquiring new players, and growing live services across platforms, genres, and global markets. This role requires a seasoned leader with deep expertise in mobile games publishing, audience insights, full-funnel marketing, and cross-functional go-to-market execution. You must be passionate about mobile games, the evolving platform ecosystem, and connecting players to great experiences through data-informed and creatively ambitious marketing strategies. We’re looking for someone who is not only a strategic thinker and visionary, but also a hands-on operator who can lead change, execute with urgency, and embed best-in-class mobile marketing and publishing practices within our organization. The Daily Strategic Leadership & Positioning (Mobile-First): Lead the global brand and product marketing strategy for all mobile titles, from soft launch through scaled live operations. Develop differentiated positioning and value propositions rooted in mobile player behaviors and motivations. Champion a franchise-driven and mobile-first mindset across the publishing org and partner closely with studios to bring our mobile games to market with impact. Product and Publishing Collaboration: Collaborate deeply with mobile studios and cross-functional publishing leads (Product, Growth, Creative, Insights, Live Ops) to inform product-market fit, competitive differentiation, and mobile-optimized roadmaps. Drive alignment between product vision, feature set, and go-to-market execution to support acquisition, engagement, and monetization goals. De-silo within the team ensuring a player-first approach and strategy. Partner with console/PC and franchise teams for shared learnings, mobile playbooks, and efficient portfolio management. Commercial & Growth Accountability: Own marketing budget planning and investment strategy across brand, UA, creative, creator, social, community, and lifecycle campaigns. Partner with Growth and FP&A to define KPIs, forecast performance, and deliver against aggressive business targets. Ensure full-funnel performance across awareness, conversion, and LTV. Define shared accountability and collaboration rhythms across channel owners to ensure performance media is integrated into holistic player journeys. Global Market & Platform Strategy: Lead global-to-local strategies that resonate across core and emerging markets. Understand regional differences in player behavior, platform performance (iOS, Google Play, alternative stores), and optimize channel and audience strategy accordingly. Break down silos between UA, brand, social, community, and creator teams to deliver a player- and insight-driven go-to-market strategy and player journey. Lifecycle Campaigns & Live Ops Integration: Own mobile go-to-market planning from soft launch through live service. Develop integrated launch strategies, UA plans, brand campaigns, and player engagement programs. Leverage CRM, community, in-game marketing, and live ops hooks to keep players engaged over time. Ensure go-to-market and lifecycle strategies support revenue moments and seasonal beats, collaborating with Product, Analytics and Live Ops to align on monetization events, webstore integration, and engagement pacing. Insights and Data-Driven Decision Making: Partner with Research, Market Intelligence, and Analytics to drive competitive analysis, player segmentation, cohort behavior analysis, and campaign optimization. Use data and market signals to guide investment decisions, creative testing, and product roadmaps. Embrace a performance marketing culture grounded in testing, iteration, and creative experimentation. Team Leadership & Management: Build and lead a high-performing mobile marketing team. Define clear roles, develop talent, and foster a culture of agility, accountability, and creative excellence. Oversee and direct the tasks and progress of both direct and indirect reports, guiding team production as necessary. Ensure team allocation by product supports the business priorities. Innovation & Change Management: Be courageous in advocating for and testing innovative new approaches, even when challenged. Champion modern mobile publishing practices and tools — from real-time dashboards to automated creative testing and LTV forecasting. Guide the team to address inefficiencies, flag risks and opportunities, and drive solutions. Experience & Requirements 12+ years in brand, product marketing, or publishing roles, with a strong focus on mobile free-to-play games 7+ years in team leadership roles, including managing global teams and cross-functional collaboration Proven success launching and scaling mobile games globally across various genres (RPG, strategy, casual, etc.) Experience working closely with UA, growth, product, live ops, and analytics teams to drive sustainable success Deep understanding of the mobile ecosystem including platform best practices, monetization trends, store relationships, and privacy/policy impacts (e.g., IDFA, SKAN) Skills & Capabilities Mobile-first thinking with clear understanding of what drives acquisition, engagement, and retention Fluent in marketing analytics, forecasting, and interpreting KPIs across UA, creative, and lifecycle performance Hands-on experience with mobile MMPs, attribution tools, and paid media platforms Strong creative instincts and track record of leading impactful campaigns and breakthrough brand moments Ability to lead across matrixed organizations and influence product decisions with insight and conviction Familiarity with UGC, webstore or evolving monetization models Prior experience integrating marketing early in the mobile game development lifecycle Strong executive presence and ability to present strategic recommendations clearly and persuasively Deep knowledge of player motivations, F2P mechanics, and lifecycle marketing strategies Comfortable in a fast-paced, evolving environment with shifting priorities and ambiguity Nice to Have Experience launching titles in APAC, MENA, or LATAM regions Global publishing or platform-side experience (Apple, Google, etc.) How We Get Things Done… This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview. Championing Inclusion at WBD Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law. If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request. In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $213,500.00 - $96,500.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation. If you’re a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Seniority level Seniority level Executive Employment type Employment type Full-time Job function Job function Marketing and Sales Industries Entertainment Providers Referrals increase your chances of interviewing at Warner Bros. Games by 2x Get notified about new Vice President Brand Management jobs in Burbank, CA . Burbank, CA $1 7,020.00- 310,180.00 2 weeks ago Santa Monica, CA 210,000.00- 240,000.00 6 days ago West Hollywood, CA 200,000.00- 220,000.00 1 day ago Vice President, Marketing & Communications Senior Director, Brand Management & Product Marketing Los Angeles, CA 160,000.00- 180,000.00 2 weeks ago Burbank, CA 210,000.00- 390,000.00 1 month ago Los Angeles, CA 145,000.00- 195,000.00 3 weeks ago Los Angeles, CA 225,000.00- 275,000.00 1 month ago Senior Vice President, Creator Marketing Los Angeles, CA 128,000.00- 205,000.00 2 weeks ago Los Angeles Metropolitan Area 10 hours ago Los Angeles, CA 175,000.00- 225,000.00 3 weeks ago Senior Vice President, Consumer Digital & Influencer Marketing Executive Director, Corporate Partnerships Vice President of Marketing & Communications VP of Multifamily Business Development-California Director of Licensing, Mobile and Interactive Games Culver City, CA 140,000.00- 160,000.00 3 days ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr
VP, Mobile Brand Management & Product Marketing - WB Games
Posted 1 day ago
Job Viewed
Job Description
**Who We Are.**
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the _storytellers_ bringing our characters to life, the _creators_ bringing them to your living rooms and the _dreamers_ creating what's next.
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
WB Games is a leader in the games industry across all game platforms and mobile devices. Our diverse and inclusive workforce creates and brings to life the most beloved characters, franchises, heroes, and wizards in the world. We are fans of what we make and proud of what we do. We have studios and offices across the globe.
**The Job**
The VP of Mobile Brand Management and Product Marketing is a new, high-impact leadership role focused on accelerating our mobile publishing strategy across all Warner Bros. Games franchises. This leader will be responsible for driving the strategic marketing vision for mobile games, enhancing brand equity, acquiring new players, and growing live services across platforms, genres, and global markets.
This role requires a seasoned leader with deep expertise in mobile games publishing, audience insights, full-funnel marketing, and cross-functional go-to-market execution. You must be passionate about mobile games, the evolving platform ecosystem, and connecting players to great experiences through data-informed and creatively ambitious marketing strategies.
We're looking for someone who is not only a strategic thinker and visionary, but also a hands-on operator who can lead change, execute with urgency, and embed best-in-class mobile marketing and publishing practices within our organization.
**The Daily**
+ **Strategic Leadership & Positioning (Mobile-First):** Lead the global brand and product marketing strategy for all mobile titles, from soft launch through scaled live operations. Develop differentiated positioning and value propositions rooted in mobile player behaviors and motivations. Champion a franchise-driven and mobile-first mindset across the publishing org and partner closely with studios to bring our mobile games to market with impact.
+ **Product and Publishing Collaboration:** Collaborate deeply with mobile studios and cross-functional publishing leads (Product, Growth, Creative, Insights, Live Ops) to inform product-market fit, competitive differentiation, and mobile-optimized roadmaps. Drive alignment between product vision, feature set, and go-to-market execution to support acquisition, engagement, and monetization goals. De-silo within the team ensuring a player-first approach and strategy. Partner with console/PC and franchise teams for shared learnings, mobile playbooks, and efficient portfolio management.
+ **Commercial & Growth Accountability:** Own marketing budget planning and investment strategy across brand, UA, creative, creator, social, community, and lifecycle campaigns. Partner with Growth and FP&A to define KPIs, forecast performance, and deliver against aggressive business targets. Ensure full-funnel performance across awareness, conversion, and LTV. Define shared accountability and collaboration rhythms across channel owners to ensure performance media is integrated into holistic player journeys.
+ **Global Market & Platform Strategy:** Lead global-to-local strategies that resonate across core and emerging markets. Understand regional differences in player behavior, platform performance (iOS, Google Play, alternative stores), and optimize channel and audience strategy accordingly. Break down silos between UA, brand, social, community, and creator teams to deliver a player- and insight-driven go-to-market strategy and player journey.
+ **Lifecycle Campaigns & Live Ops Integration:** Own mobile go-to-market planning from soft launch through live service. Develop integrated launch strategies, UA plans, brand campaigns, and player engagement programs. Leverage CRM, community, in-game marketing, and live ops hooks to keep players engaged over time. Ensure go-to-market and lifecycle strategies support revenue moments and seasonal beats, collaborating with Product, Analytics and Live Ops to align on monetization events, webstore integration, and engagement pacing.
+ **Insights and Data-Driven Decision Making** : Partner with Research, Market Intelligence, and Analytics to drive competitive analysis, player segmentation, cohort behavior analysis, and campaign optimization. Use data and market signals to guide investment decisions, creative testing, and product roadmaps. Embrace a performance marketing culture grounded in testing, iteration, and creative experimentation.
+ **Team Leadership & Management:** Build and lead a high-performing mobile marketing team. Define clear roles, develop talent, and foster a culture of agility, accountability, and creative excellence. Oversee and direct the tasks and progress of both direct and indirect reports, guiding team production as necessary. Ensure team allocation by product supports the business priorities.
+ **Innovation & Change Management:** Be courageous in advocating for and testing innovative new approaches, even when challenged. Champion modern mobile publishing practices and tools - from real-time dashboards to automated creative testing and LTV forecasting. Guide the team to address inefficiencies, flag risks and opportunities, and drive solutions.
**Experience & Requirements**
+ 12+ years in brand, product marketing, or publishing roles, with a strong focus on mobile free-to-play games
+ 7+ years in team leadership roles, including managing global teams and cross-functional collaboration
+ Proven success launching and scaling mobile games globally across various genres (RPG, strategy, casual, etc.)
+ Experience working closely with UA, growth, product, live ops, and analytics teams to drive sustainable success
+ Deep understanding of the mobile ecosystem including platform best practices, monetization trends, store relationships, and privacy/policy impacts (e.g., IDFA, SKAN)
**Skills & Capabilities**
+ Mobile-first thinking with clear understanding of what drives acquisition, engagement, and retention
+ Fluent in marketing analytics, forecasting, and interpreting KPIs across UA, creative, and lifecycle performance
+ Hands-on experience with mobile MMPs, attribution tools, and paid media platforms
+ Strong creative instincts and track record of leading impactful campaigns and breakthrough brand moments
+ Ability to lead across matrixed organizations and influence product decisions with insight and conviction
+ Familiarity with UGC, webstore or evolving monetization models
+ Prior experience integrating marketing early in the mobile game development lifecycle
+ Strong executive presence and ability to present strategic recommendations clearly and persuasively
+ Deep knowledge of player motivations, F2P mechanics, and lifecycle marketing strategies
+ Comfortable in a fast-paced, evolving environment with shifting priorities and ambiguity
**Nice to Have**
+ Experience launching titles in APAC, MENA, or LATAM regions
+ Global publishing or platform-side experience (Apple, Google, etc.)
**How We Get Things Done.**
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
**Championing Inclusion at WBD**
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page ( for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $213,500.00 - $396,500.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
If you're a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
VP of Brand Management
Posted 3 days ago
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Job Description
Company & Culture: At GT's Living Foods, we're more than just a company - we're a community passionate about creating a healthier, happier world. Over the last 30 years we've built a culture of inclusivity and authenticity, where our shared values create an environment that inspires you to do your best while achieving meaningful results. Our mission to transform health and happiness through potent, living foods has established us as the #1 Kombucha brand and a leader in the Health & Wellness space.Requirements:15+ years of progressive experience in brand management or marketing, with a mix of scaled brand leadership and startup/innovation exposure.Bachelor's degree in Marketing, Business, or a related field; MBA preferred.Passion for health, wellness, and beverage categories is a strong plus.Job Responsibilities:The Vice President of Brand Management will oversee strategy, positioning, and performance across our portfolio of 7+ brands. This leader will guide each brand at its unique stage of growth - from a scaled kombucha leader to early-stage entrants - ensuring brand health, marketplace relevance, and commercial success. Working closely with cross-functional leaders, this person will own brand-level strategy, integrated marketing execution, product innovation, commercialization, portfolio planning, and team development.Essential Duties:Set the strategic direction for each brand in the portfolio, balancing long-term equity building with near-term business performance.Lead brand architecture and positioning efforts to ensure clarity, differentiation, and relevance across audiences and channels.Oversee annual brand planning, including goal setting, budget allocation, and marketing calendar development.Manage brand health through rigorous analysis of consumer insights, category trends, competitive activity, and performance data.Identify growth opportunities across the portfolio based on consumer needs, whitespace analysis, and retail dynamics.Develop innovative new products that align with brand strategy and category opportunity, in close collaboration with R&D and senior leadership.Oversee go-to-market strategy and commercialization planning for new products, including positioning, naming, packaging, and launch support.Ensure innovation efforts contribute to long-term brand equity while supporting short-term commercial priorities.Define the role of each brand within the broader company portfolio and align investments accordingly.Partner with Sales and Finance to align portfolio planning with commercial goals, pricing architecture, and channel strategies.Ensure clear prioritization and resource alignment across the brand portfolio.Lead briefing of integrated marketing campaigns to internal and external creative agencies, spanning paid media, social, experiential, and shopper marketing.Oversee brand storytelling across all touchpoints - from packaging and messaging to owned content and partnerships.Collaborate with Sales and Marketing to bring brand plans to life at retail and in-market.Manage loyalty programming to drive increased retention and brand love.Build, mentor, and inspire a team of Brand leaders and cross-functional contributors.Foster a culture of accountability, curiosity, and collaboration that supports individual development and team success.Serve as a key member of the Commercial Leadership Team, contributing to company-wide strategic direction and driving commercial success.Partner closely across Commercial and with Finance, Supply Chain, and Operations teams to ensure brand plans help drive company goals and meet customer needs.Maintain strong external agency and vendor relationships to support high-quality execution.Knowledge, Skills, & Abilities:Proven success managing multiple CPG brands simultaneously - including both mature and emerging businesses.Strong foundation in brand strategy, integrated marketing, and P&L ownership.Demonstrated experience bringing new products to market in collaboration with cross-functional teams.Highly analytical and consumer-centric, with the ability to translate insights into strategy.Effective communicator and team leader with a collaborative, practical, and hands-on leadership style.GT's Employee Experience (Benefits/Perks):Health Insurance: Medical, Dental, Vision, and Life Insurance401K with MatchingEmployee Assistance ProgramDiscounts on the amazing GT's product lineCorporate Discounts with our partners through LifeMart (concert & sporting event tickets, cell phone service, gifts, restaurants, hotels, childcare, and more!)Job Details:Work Hours: Hybrid (4 days in office), Standard business hours Monday through FridayPay Range: $240,000 to $290,000, bonus eligibleGT's Living Foods, LLC is an Equal Opportunity Employer committed to hiring a diverse workforce and maintaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, disability or any other basis protected under federal, state or local laws.
Associate Manager, Brand Management
Posted 27 days ago
Job Viewed
Job Description
Summary:
The Associate Brand Manager plays a pivotal role in supporting category growth initiatives and reimaging the way we work. The ideal candidate will possess a strong consumer-centric mindset, demonstrating initiative, creativity, and a passion for beauty and product innovation. The Associate Manager should thrive in a dynamic environment, always embracing agile learning and continuous improvement.
Responsibilities:
- Supports the implementation of brand and product strategy
- Assists in go-to market plans, product pipeline development, and product assortment strategy.
- Helps develop product briefs and guides product messaging and content direction.
- Assists in process improvement & lifecycle management to drive overall brand efficiency, (e.g., optimizing price increases, sampling, product lifecycle mgmt. projects)
- Sales Analytics & Reporting: Assists in sales analysis and metrics reporting to inform business decisions, including monitoring the competitive landscape and consumer trends to identify opportunities for category growth
Requirements:
- Bachelor's degree or equivalent experience required.
- 3+ years of related business experience; beauty and/or retail experience preferred.
- Strong strategic, analytical, and creative skills.
- Excellent communication and interpersonal skills.
- Ability to thrive in a fast-paced, client-service-oriented environment.
- Proactive problem-solving skills and a positive attitude.
- Team player with the ability to build collaborative relationships.
- Commitment to Diversity, Equity, and Inclusion (DEI).
- Detail-oriented with the ability to handle multiple priorities.
- Proficiency in Microsoft PowerPoint and Excel.
- Strong organizational and time management skills.
- Previous exposure to Process Improvement and Project Management a strong plus
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Vans: Director, Brand Management, Lifestyle
Posted today
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Now that you've found the job description, what's next?Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live "Off The Wall" - embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday's "Off The Wall" moment is today's new normal, and at Vans, we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community. So, before we get to the job details, take a minute to learn a little more about us - our values and our culture. If you can see yourself working side-by-side with a team of people who think and live "Off the Wall," Vans just may be the place for you.To learn more about our values and our culture, visit Vans Careers or will you do?A day in the life of a Director, Brand Management, Lifestyle at Vans looks a little like this.Reporting directly into the Sr. Director, Brand Management, you will play a key leadership role in building upon our esteemed brand, enabling deep culturally connectivity and world class storytelling as you drive an integrated GTM process and build globally aligned brand stories and plans for the lifestyle consumer and category.Let's break down that day-in-the-life a bit more.Reporting to the Senior Director Global Brand Categories, you will partner with our Regional marketing teams, our category brand marketing leaders and functional leaders to drive an integrated GTM process and build globally aligned brand stories and plans for the Lifestyle consumer and category.You will believe in the power of Skate and Action Sports, and you have the expertise to drive the Lifestyle business of these powerful categories.You are passionate about the fusion of streetwear, street fashion and youth culture.You will build seasonal integrated plans and consumer journeys for the Lifestyle category and create plans against the consumer moments that matter across the lifestyle journey. You will build seasonal integrated marketing plans in partnership with the cross functional teams globally and regionally.You underscore the importance of always-on marketing engagement and reactive marketing, and you excel in social and digital marketing to drive personalized conversations with our consumers.You have a deep knowledge of sneaker culture, launch culture, and segmented marketing approaches.Product obsessed, your expertise is in product marketing, product strategy and product concepting. The design and product teams will be a key partner for you and your teams.Collaborates with senior executives to develop growth plans for Lifestyle categoryForecasts, drafts, implements, and oversees the departments operating budget.Performs other related duties as assigned.Maintain and elevate the cultural relevance of the Vans brand, staying true to the brand's origins while evolving with contemporary movements.Champion diversity and inclusion, ensuring our marketing operations reflect the diverse voices of our global community.What do you need to succeed?We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you'll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 10+ years of experience and professional achievements. The foundation skills you will need in this position are:You LOVE to build processes; you are obsessed with planning, and you are obsessed with improving the way people work together and deliver against dates and gates.You love the science of marketing and like to blend it with the art. You underscore the need for insights and data to come together and are passionate about the merge of insights and data analytics.You are passionate about product, and love to blend your financial expertise with the passion for product and brand building. You believe in the power of brand elevation and product innovation.Experience within a marketing or product operations role, preferably within the fashion or streetwear industry with an agency or brand.A solid track record of consumer-centric, and data-informed brand strategies.What do we offer you?At Vans, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.To learn more about Vans' benefits package, follow this MyVFBenefits.com and click "Looking to Join VF".To learn more about Vans' Diversity and Inclusion efforts, go to WE have a question for YOU. Are you in?Hiring Range:$179,712.00 USD - $224,640.00 USD annuallyIncentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.
Vans: Director, Brand Management, Lifestyle
Posted 1 day ago
Job Viewed
Job Description
Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live "Off The Wall" - embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday's "Off The Wall" moment is today's new normal, and at Vans, we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community.
So, before we get to the job details, take a minute to learn a little more about us - our values and our culture. If you can see yourself working side-by-side with a team of people who think and live "Off the Wall," Vans just may be the place for you.
To learn more about our values and our culture, visit Vans Careers ( or ( .
**What will you do?**
A day in the life of a **Director, Brand Management, Lifestyle** at Vans looks a little like this.
Reporting directly into the Sr. Director, Brand Management, you will play a key leadership role in building upon our esteemed brand, enabling deep culturally connectivity and world class storytelling as you drive an integrated GTM process and build globally aligned brand stories and plans for the lifestyle consumer and category.
Let's break down that day-in-the-life a bit more.
+ _Reporting to the Senior Director Global Brand Categories, you will partner with our Regional marketing teams, our category brand marketing leaders and functional leaders to drive an integrated GTM process and build globally aligned brand stories and plans for the Lifestyle consumer and category._
+ _You will believe in the power of Skate and Action Sports, and you have the expertise to drive the Lifestyle business of these powerful categories._
+ _You are passionate about the fusion of streetwear, street fashion and youth culture._
+ _You will build seasonal integrated plans and consumer journeys for the Lifestyle category and create plans against the consumer moments that matter across the lifestyle journey. You will build seasonal integrated marketing plans in partnership with the cross functional teams globally and regionally._
+ _You underscore the importance of always-on marketing engagement and reactive marketing, and you excel in social and digital marketing to drive personalized conversations with our consumers._
+ _You have a deep knowledge of sneaker culture, launch culture, and segmented marketing approaches._
+ _Product obsessed, your expertise is in product marketing, product strategy and product concepting. The design and product teams will be a key partner for you and your teams._
+ _Collaborates with senior executives to develop growth plans for Lifestyle category_
+ _Forecasts, drafts, implements, and oversees the departments operating budget._
+ _Performs other related duties as assigned._
+ _Maintain and elevate the cultural relevance of the Vans brand, staying true to the brand's origins while evolving with contemporary movements._
+ _Champion diversity and inclusion, ensuring our marketing operations reflect the diverse voices of our global community._
**What do you need to succeed?**
We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you'll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your **10+** years of experience and professional achievements.
The foundation skills you will need in this position are:
+ _You LOVE to build processes; you are obsessed with planning, and you are obsessed with improving the way people work together and deliver against dates and gates._
+ _You love the science of marketing and like to blend it with the art. You underscore the need for insights and data to come together and are passionate about the merge of insights and data analytics._
+ _You are passionate about product, and love to blend your financial expertise with the passion for product and brand building. You believe in the power of brand elevation and product innovation._
+ _Experience within a marketing or product operations role, preferably within the fashion or streetwear industry with an agency or brand._
+ _A solid track record of consumer-centric, and data-informed brand strategies._
**What do we offer you?**
At Vans, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).
Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.
To learn more about Vans' benefits package, follow this MyVFBenefits.com ( and click "Looking to Join VF".
To learn more about Vans' Diversity and Inclusion efforts, go to WE have a question for YOU.**
**Are you in?**
**Hiring Range** **:**
$179,712.00 USD - $224,640.00 USD annually
**Incentive Potential** : This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
**Benefits at VF Corporation** : You can review a general overview of each benefit program offered, including this year's medical plan rates on and by clicking **Looking to Join VF?** Detailed information on your benefits will be provided during the hiring process.
**_P_** **_lease note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws._**
_At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at_ _. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law._
_Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records._
VF Diversity Vision Statement
VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.
Associate Manager, Global Brand Management Fenty Beauty
Posted today
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Job Description
Associate Manager, Global Brand Management Fenty Beauty Join to apply for the Associate Manager, Global Brand Management Fenty Beauty role at Kendo Brands, Inc. Associate Manager, Global Brand Management Fenty Beauty Join to apply for the Associate Manager, Global Brand Management Fenty Beauty role at Kendo Brands, Inc. Get AI-powered advice on this job and more exclusive features. This range is provided by Kendo Brands, Inc. Your actual pay will be based on your skills and experience talk with your recruiter to learn more. Base pay range $79,000.00/yr - $9,900.00/yr POSITION SUMMARY The Associate Global Brand Manager for Lip assists in leading the Fenty Beauty brand and product strategy for the lip category and is responsible for helping drive the go-to-market process in close partnership with the Senior Manager and Senior Director. With a strong pulse on the beauty landscape and trends, The Associate Brand Manager will assist in driving core, newness, and overall category growth by helping identify gaps in product assortment, implement short-term and long-term product strategy, help analyze and draw insights from sales data, story tell with product messaging, and help support new asset creation for the brand. In summary, the role requires a natural-leader who has a passion for beauty (big on following trends on social media), thrives working with diverse teams analyzing & drawing conclusions from data to bring new innovations to market, and is highly comfortable in a fast paced/rapidly changing environment. KEY RESPONSIBILITIES Global Brand Management & Brand Advocacy Implementation of Brand & Product Strategy Global Product Briefs Product Messaging & Content Direction Day to Day Business Management Global Category Strategy & Activation Partner with Senior Manager and Senior Director to support category growth by maintaining strong merchant mindset: remain up-to-date on the competitive landscape, consumer trends, visual merchandising best-practices, and social media (i.e. Tik Tok) Assist in the development and implementation of global core strategies Maintain strong pulse on product performance in-market, identifying viral moments and trends that can be leveraged to drive product growth Establish and maintain effective cross-functional relationships with internal partners Act as brand liaison for internal teams supporting packaging, inventory planning, creative, product development, marketing, education, dotcom and operations Assist all Go-to-Market plans to ensure successful global product launches (e.g., market size, product positioning and messaging, unique selling proposition, asset creation, content pillars, etc.) Help develop and share out new product briefs to build global product pipeline, work with cross-functional partners including international regions to gather all necessary information to ensure that retail/cost of goods/margin targets/objectives are met Work with Senior Manager & Senior Director to help build global product strategy by leading development of compelling and unique product concepts that fit within franchise positioning, leveraging consumer insights, understanding of gaps in market and portfolio Work closely with North America and International sales, brand management and marketing teams on market needs; serve as global brand advocate to push initiatives forward Reporting & Research Be in-tune with the beauty retailer landscape and identify opportunities to further drive the business Assist Senior Manager & Senior Director with analyzing core business metrics and newness revenue targets to drive category growth Assist Senior Manager in achieving costs and margin targets to meet financial objectives for the category Make recommendations based on research and sales trends REQUIREMENTS Bachelors degree or equivalent experience required Previous experience in beauty (color, skincare, hair) is a plus! Passion for beauty is essential! Must demonstrate strong strategic, analytical, and creative skills; with previous experience drawing insights from data Must be an excellent communicator (both in-person & digitally) with strong interpersonal skills Thrives in an environment that is fast-paced, rapidly changing, and client service-oriented Proactive with strong problem-solving skills & a positive attitude Consumer-centric: Always thinks about serving the end consumer! Team player who can successfully build collaborative relationships and work cross-functionally Commitment to Diversity, Equity, and Inclusion (DEI) with an ability to foster an inclusive work environment and promote diverse perspectives Detail-oriented and able to handle multiple priorities while meeting objectives Ability to own and drive projects Strong Microsoft PowerPoint and Excel skills Seniority level Seniority level Associate Employment type Employment type Full-time Job function Job function General Business Industries Personal Care Product Manufacturing and Retail Referrals increase your chances of interviewing at Kendo Brands, Inc. by 2x Inferred from the description for this job Medical insurance Vision insurance 401(k) Get notified about new Brand Manager jobs in San Francisco, CA . San Francisco, CA 105,700.00- 132,200.00 1 month ago Manager, Digital Brand Marketing - Gap Outlet San Francisco, CA 189,000.00- 258,000.00 2 weeks ago San Francisco, CA 122,000.00- 176,000.00 2 weeks ago Associate Manager Social Marketing, Fenty Skin San Francisco, CA 79,900.00- 89,900.00 2 weeks ago Manager, Marketing Operations (Global Focus) Walnut Creek, CA 116,929.00- 198,718.00 5 days ago Product Marketing Manager, Horizon Experiences Small and Medium Business Audience Marketing Manager San Francisco, CA 35.58- 113,000.00 2 weeks ago San Francisco, CA 157,600.00- 236,400.00 4 days ago San Francisco, CA 108,800.00- 204,000.00 2 weeks ago Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr