9,083 Marketing Director jobs in the United States

• Develop and implement comprehensive marketing and brand strategies.
• Lead and mentor a team of marketing professionals.
• Oversee digital marketing, content, social media, and PR initiatives.
• Analyze market trends and consumer behavior to identify growth opportunities.
• Manage marketing budgets and measure campaign performance and ROI.
• Ensure brand consistency across all communication channels.
• Collaborate with cross-functional teams to drive business objectives.

• Position: Marketing Director
• Location: Annapolis, MD
• Position Type: Permanent
• Travel: NA

• Supervising the department and providing guidance and feedback to other marketing professional
• Conducting market research to locate new customers and monitor competitors.
• Managing the departmental budget, including all expenditures for campaigns and research
• Producing ideas for promotional events or activities and organizing them efficiently
• Designing and implementing comprehensive marketing strategies to create awareness of the company's business activities.

• Availability to start a new job.
• Best Rates
• Contact #

• Design and implement comprehensive marketing strategies to create awareness of the organization's activities.
• Produce ideas for promotional events or activities and organize them efficiently.
• Plan and execute campaigns by organizing and developing specific programs and determining organization's presence at conventions, annual meetings and seminars.
• Monitor campaigns and advertisements progress and submit performance reports.
• Responsible for producing valuable content for the organizations online presence, editorial design and organizing the organizations publications.
• Conduct general market research to keep abreast of trends and future enhancements.
• Control budgets and allocate resources amongst projects.
• Supervise the department and provide guidance and feedback to other marketing professionals.

• Excellent leadership and organizing skills.
• Analytical and creative thinking.
• Exquisite communication and interpersonal skills
• Proficient in marketing research and statistical analysis
• Knowledge of web analytics and advertisement platforms (e.g. Google Analytics, WebTrends etc.) and Google AdWords.
• Customer-oriented approach with aptitude.

• Bachelor's degree in marketing or a related field.
• Proven working experience in digital marketing, particularly within the industry.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Minimum 5 years' experience preferred.

Position Overview

The Marketing Director is responsible for driving top line revenue for the community by maintaining and exceeding budgeted average daily census, per revenue targets. This includes oversight of external marketing efforts, direct selling, lead generation and the overall sales performance for the Nursing Home Center.

Essential Responsibilities

·     Support mission, vision, and goals of the organization, upholding and promoting company culture and vision.

·     Functions as a member of the leadership team to support and promote the vision, mission and culture of the company.

·     Maintains compliance with all applicable rules, regulations and guidelines.

·     Personally accountable for direct selling, achieving quotas/ ratios and maintaining personal lead data base.

·     Supports and motivates team members to achieve and exceed occupancy and revenue goals established by the company.

·     Ensures the product, services, and fee structure is accurately represented.

·     Develops and implements strategic monthly, quarterly and annual marketing plans in cooperation with the Executive Regional Director Business Development.

·     Participates in weekly marketing meeting with supervisor, Administrator ,and sales team, and other directors as necessary to discuss prospects, visit agendas, event planning, performance expectations, sales strategies, marketing planning and success celebrations.

·     Maintains a strong knowledge of all competitors, services provided, rates and an updated competitive analysis.

·     Provide open, honest, and candid conversations with supervisor and home office on road blocks or areas of concern.

·     Responsible for the supervision, effectiveness, and accountability of the outside business development activities.

·     Attends all required community in-service trainings, and participates in company training programs both on line and in person as required.

·     Continues to develop job related knowledge, skills and abilities by participating in continuing educational opportunities for personal growth and development.

·     Implements individual goals and targets for sales team, regarding number of calls per day, follow-up time lines, closing ratios, call and outreach blitzes, in conjunction with community and company standards and needs.

·     Performs other duties as requested and assigned.

Qualifications And Requirements

What We Expect From You

·     Combination of education and/or experience equivalent to graduation from an accredited college or university, with major work in marketing or related field

·     Valid driver’s license in the state of residence (and liability insurance) to use personal vehicle for Marketing travel.

·     At least 3 years of progressively responsible work experience in a skilled nursing facilities's admissions and marketing position.

Preferred Skills

·     Ability to follow written and oral instructions and possess excellent written/verbal communication skills in English. Excellent interpersonal and leadership skills to effectively communicate and train on the systems and processes. Ability to explain current monthly service fee structure and basic mathematical skills. Ability to work with the elderly in a courteous and friendly manner, demonstrating patience and compassion, flexibility and adaptability. Ability to perform duties with consideration for Residents’ rights at all times and demonstrate integrity and discretion in the care of Residents and in handling their personal information. Must be a self-starter, attentive to detail and possess excellent organization skills. Ability to manage, supervise, coach and motivate others and build teams. Must be able to work with little supervision and maintain a positive attitude and approach to new ideas, changes and improvements. Effective sales, leadership and presentation skills including public speaking and group presentations.

·     Marketing planning and analysis. Knowledge of practices and procedures, laws, regulations and guidelines pertaining to sSkilled Nursing Home Center. Strong computer skills and proficient in Microsoft Office (Word, Excel and Power Point). Ability to learn and utilize Yardi Lead Management software. Ability to organize, implement, and manage programs, goals, objectives, policies, procedures, and resources.

Join Our Team as a Marketing Director!

As Marketing Director, you’ll play a vital role in driving our nursing home’s growth and reputation. You’ll lead strategic marketing initiatives, build strong community relationships, and promote our mission of quality care and compassion.

• Develop and implement creative marketing strategies to attract residents and families.
• Build and maintain strong referral relationships with healthcare professionals and community partners.
• Plan and execute engaging community events and outreach initiatives.
• Manage online presence, including social media, website updates, and digital campaigns.
• Monitor market trends and ensure competitive positioning.

NOW HIRING: Marketing Director

• Proven experience in marketing, preferably in healthcare or long-term care.
• Strong interpersonal and communication skills.
• Innovative thinking and the ability to execute marketing plans.
• A team player with a passion for driving results and supporting residents' needs.

• Competitive salary and benefits package.
• A supportive, collaborative team environment.
• Opportunities for professional growth and development.
• The chance to make a meaningful impact in our community.

NOW HIRING: Marketing Director

Apply today !

Marketing Director – Skilled Nursing Facility

We are seeking a dynamic and experienced Marketing Director to join our marketing team at a well-established skilled nursing facility located in Saint Louis, MO 63147 . This full-time position plays a critical role in driving census growth and increasing top-line revenue by executing strategic marketing, referral development, and business growth initiatives.

The Marketing Director is responsible for achieving and exceeding occupancy and case mix targets through effective external marketing, face-to-face sales, referral generation, and community outreach. This position requires a motivated professional who excels at relationship building and business development in the skilled nursing and senior care industry.

• Promote and support the mission, vision, and values of the facility and organization.

• Act as a member of the facility’s leadership team , contributing to census development strategies and cultural alignment.

• Ensure compliance with all relevant healthcare regulations , policies, and industry standards.

• Personally responsible for external face-to-face marketing , referral relationship building, and achieving sales quotas.

• Drive and support team performance to achieve occupancy and revenue goals .

• Accurately communicate the facility’s services and fee structures to potential residents and referral sources.

• Develop and implement monthly, quarterly, and annual strategic marketing plans in collaboration with the Executive Regional Business Development Director.

• Participate in weekly marketing meetings with the facility Administrator and Interdisciplinary Team.

• Maintain and regularly update a competitive market analysis including local senior care competitors and referral trends.

• Supervise and evaluate external business development efforts , ensuring effectiveness and accountability.

• Attend mandatory in-service trainings and ongoing education for professional development.

• Establish performance targets for the sales team (calls, follow-ups, outreach strategies, etc.).

• Take on additional duties as assigned by leadership.

• Minimum 1 year of nursing home/skilled nursing marketing experience required; 3 years preferred.

• At least 1 year of recent experience in a skilled nursing facility (SNF) is required.

• Proven ability to develop and maintain professional referral relationships and manage census goals.

• Strong written and verbal communication and public speaking skills.

• Leadership skills with the ability to train, coach, and motivate teams .

• High attention to detail, organizational skills, and a self-starter attitude.

• Compassionate and patient-centered approach when interacting with seniors and families.

• Knowledge of senior care regulations , marketing best practices, and competitive analysis .

• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) .

• Ability to learn and utilize CRM platforms, including Yardi Lead Management software .

• Skilled in marketing strategy, planning, and analysis .

• Full-time

• Monday to Friday

• 8-hour shifts

• Competitive base salary plus bonus pay

• Health, dental, and vision insurance

• Paid time off (PTO)

• Employee discounts

• Opportunities for professional growth and training

• Must be able to reliably commute to or plan to relocate to Saint Louis, MO 63147 before starting the position.

If you are passionate about senior care, marketing, and driving positive outcomes for residents and their families, we would love to hear from you!

• Develop and execute global marketing strategies that align with company objectives, including brand development, product launches, and market penetration initiatives.
• Lead multi-channel marketing efforts including digital marketing, social media, content creation, public relations, and traditional advertising.
• Collaborate with regional teams to tailor marketing campaigns to local markets, ensuring compliance with legal regulations and maximizing cultural relevance.
• Manage and oversee marketing budgets , ensuring efficient allocation of resources and maximizing return on investment (ROI).
• Spearhead brand positioning and identity, ensuring a consistent and compelling brand voice across all channels and markets.
• Collaborate with the sales and product development teams to ensure cohesive go-to-market strategies for new products and innovations.
• Monitor market trends, competitive landscape, and industry developments to identify new opportunities for growth and brand differentiation.
• Establish KPIs and track performance of marketing initiatives, providing detailed reports to the executive team.
• Lead a high-performing marketing team , fostering creativity, collaboration, and professional growth.
• Manage external partnerships including PR agencies, advertising firms, and other vendors to amplify the company's reach.

• Bachelor's degree in Marketing, Business, Communications , or related field (MBA preferred).
• 8+ years of experience in marketing leadership roles, with at least 3 years in the cannabis industry or a highly regulated industry.
• Proven success in developing and executing global marketing strategies across multiple regions.
• Expertise in digital marketing, social media, content creation, and public relations .
• Strong understanding of cannabis market regulations and the ability to navigate compliance in different regions.
• Exceptional leadership and communication skills , with experience managing and motivating marketing teams.
• Data-driven mindset with the ability to interpret analytics and adapt strategies accordingly.

Marketing Director – Skilled Nursing Facility – Full-Time

Join a dynamic and mission-driven marketing team at a skilled nursing facility. We are seeking an experienced Marketing Director with a strong background in healthcare marketing, census development, and business growth within the senior care industry. The ideal candidate will be results-driven, strategic, and committed to growing census through referral generation, outreach, and community engagement.

• Drive census growth and increase revenue through strategic marketing and business development

• Lead face-to-face marketing efforts, external sales calls, and relationship building with referral sources

• Collaborate with facility leadership to execute marketing initiatives aligned with company goals

• Develop and implement monthly, quarterly, and annual marketing plans

• Participate in interdisciplinary team meetings to align census goals with care services

• Monitor and analyze market trends, referral data, and competitor activity

• Support outside business development representatives and ensure performance accountability

• Track and report KPIs including calls, referrals, conversions, and tours

• Represent facility services accurately to potential residents and families

• Maintain compliance with all regulatory guidelines

• Organize and participate in community outreach and events

• Attend required trainings and continue professional development

• Minimum 1 year of marketing experience in a skilled nursing facility (SNF) – 3 years preferred

• Proven track record of success in healthcare sales and census growth

• Strong knowledge of senior living and post-acute care services

• Excellent written and verbal communication skills

• Effective leadership, coaching, and team-building abilities

• Ability to manage multiple projects and deadlines

• Self-motivated, organized, and able to work independently

• Proficiency in Microsoft Office (Word, Excel, PowerPoint); familiarity with CRM systems (Yardi preferred)

• Strong public speaking and presentation skills

• Health, dental, and vision insurance

• Paid time off

• Bonus opportunities

Schedule:

• Monday to Friday, 8-hour shifts

If you're a strategic and driven Marketing Director ready to make an impact in skilled nursing and long-term care, we want to hear from you!

• Spearhead corporate branding and oversee a rebrand of the business, including redesigning the logo and streamlining the branding of the company and its individual products.
• Own the company's website content including copy, use cases/case studies, optimizing for customer conversion, monitoring website metrics, and driving updates as the business grows.
• Conceptualize and produce collateral for use in sales meetings (working with in-house and/or outsourced designers).
• Own the design, content, and ongoing iteration of the pitch materials (sales, investor, recruiting).
• Own the creation of product explainer videos.
• Create an event schedule and help organize speaking engagements (events, podcasts, etc.)
• Manage the social media and press functions within the company, updating social profiles regularly and working with an external PR firm for announcements and coverage opportunities.

• 5 years of experience in marketing, product, or as a founder/early employee at a startup.
• Organizational/project management skills to manage multiple workflows and functions. Experience using modern collaboration tools like Notion, Monday, Airtable, etc. is helpful but not required.
• Experience managing web design and development projects. You don't have to be a designer/developer but you should understand the basic workflows and be able to oversee internal or external resources.
• An understanding of business analytics and experience taking data (marketing data, sales data, Google analytics data, etc.) to synthesize and draw conclusions.
• The ability to design and produce certain kinds of collateral without agency support (i.e. can work in Google or Microsoft Suite to build decent looking presentations).
• The ability to manage multiple agency relationships for different kinds of collateral / media (videos, web, pitch deck),
• A commitment to clarity in written communication.
• Experience writing about or creating collateral for tech or software products (a plus would be experience writing about finance, fintech, or cybersecurity).
• An intuition around branding and design. Experience working in mockup/design tools like Figma or Sketch is helpful.

• Remote work is welcomed, but candidates who wish can report to work in NYC (and receive relocation assistance).
• Walrus offers competitive compensation and benefits, including salary, equity, paid medical insurance, dental, vision, company contribution to wellness, good coverage for dependents, parental leave, retirement, relocation assistance, and unlimited PTO.