Lifecycle Marketing Manager
Posted 2 days ago
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Job Description
We build tools that help people feel in control of their financial future, including:
+ **Private student loans** - low rates, people-first service, and flexible payments.
+ **Student loan refinancing** - break free from high-interest rates or monthly payments.
+ **Scholarships** - access to thousands of scholarships to help students pay less.
Earnies are committed to helping students live their best lives, free from the stress of student debt. If you're as passionate as we are about our mission, read more below, and let's build something great together!
**The Lifecycle Marketing Manager position will report to the Director of Lifecycle Marketing.**
**As the Lifecycle Marketing Manager, you will:**
+ Provide senior leadership and stakeholders with campaign performance reports, including data-driven recommendations for future campaign optimization and strategic plans for growing the impact of lifecycle marketing.
+ Own all aspects of campaign strategy development, creative briefing, audience segmentation, journey pathing, campaign execution, creative A/B testing, analytics measurement, and campaign performance readouts.
**Your Impact:**
+ As the Lifecycle Marketing Manager, you will play a strategic role in owning the development and execution of lifecycle campaigns that drive conversion and acquisition of Earnest products and services.
+ You will be responsible for building out some of Earnest's most important initiatives across our consumer finance products. This role focuses on ensuring flawless campaign execution, delivering revenue and engagement and being a driver of innovation and growth.
**About You:**
+ 5+ years of experience in a business-to-consumer email marketing or lifecycle marketing role in a corporate or agency environment
+ 3+ years of experience developing lifecycle/CRM engagement programs
+ Experience in audience segmentation and targeting using database information and real-time event data
+ Strong data analysis skills and knowledge of business intelligence systems such as Looker or Tableau
+ Knowledge of regulatory and privacy requirements (CAN-SPAM, TCPA, CPPA)
**Even Better:**
+ Experience with Braze preferred. Bonus points for having experience with ExactTarget, SendGrid, Twilio, HTML/HAML, or Github
**Where:**
+ This role will be based in the United States
#LI-JP1
A little about our pay philosophy: We take pride in compensating our employees fairly and equitably. We are showcasing a range of your potential base salary based on the roles location. The successful candidate's starting pay will also be determined based on job-related qualifications, internal compensation, candidate location and budget. This range may be modified in the future.
Pay Range
$120,000-$64,000 USD
**Earnest believes in enabling our employees to live their best lives. We offer a variety of perks and competitive benefits, including:**
+ Health, Dental, & Vision benefits plus savings plans
+ Mac computers + work-from-home stipend to set up your home office
+ Monthly internet and phone reimbursement
+ Employee Stock Purchase Plan
+ Restricted Stock Units (RSUs)
+ 401(k) plan to help you save for retirement plus a company match
+ Robust tuition reimbursement program
+ 1,000 travel perk on each Earnie-versary to anywhere in the world
+ Competitive days of annual PTO
+ Competitive parental leave
**What Makes an Earnie:**
At Earnest, our people bring our cultural principles to life. These principles define how we work, how we win, and what we expect of ourselves and each other:
+ **Every Second Counts** : Speed is our competitive advantage. Our customers need better solutions, and the faster we execute, the greater our chance of success.
+ **Choose To Do Hard Things** : We win by tackling the hard things that others avoid, fueled by grit and resilience.
+ **Pursue Excellence** : Great companies, teams, and individuals never settle and are proud of the work that they do. What's good enough today won't be good enough tomorrow. Excellence isn't a destination; it's a mindset of continuous improvement.
+ **Lead Together** : Our success comes from how we work together. Leadership is not about titles-it is about action. We take ownership, drive results, and move forward as a team.
+ **Don't Take Yourself Too Seriously** : We take our work seriously, not ourselves. The stakes are high, but a sense of humor keeps us grounded, creative, and resilient.
**At Earnest, we are committed to building an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity, inclusion, equity, and belonging enables us to move forward with our mission. We are dedicated to adding new perspectives to the team and encourage anyone to apply if your experience is close to what we are looking for.**
_Earnest provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, veteran status, disability or genetics. Qualified applicants with criminal histories will be considered for the position in a manner consistent with the Fair Chance Ordinance._
Online Survey Researcher Work-at-Home
Posted 8 days ago
Job Viewed
Job Description
Join Our Team as a Work-From-Home Data Entry Research Panelist!
Are you ready to earn money from the comfort of your own home? This exciting opportunity is perfect for anyone with a variety of skills and backgrounds - whether you've been an administrative assistant, data entry clerk, typist, customer service rep, or even a driver!
Why You'll Love This Job:
- Flexibility at Its Best: Work part-time or full-time, from anywhere, and on a schedule that fits your life.
- No Experience? No Problem! Comprehensive training is provided to set you up for success.
- Variety of Opportunities: Choose from a range of career fields and find the perfect fit for your talents.
- Participate in research studies that contribute to meaningful outcomes.
- Enjoy the freedom of remote work while building your career.
This role is your chance to turn your skills into income while working in an environment that's convenient and accommodating. Don't wait - take the first step toward a rewarding work-from-home career today!
Apply now and start building the flexible, fulfilling future you deserve.
Requirements
- Computer with internet access
- Quiet work space away from distractions
- Must be able and comfortable to working in an environment without immediate supervision
- Ability to read, understand, and follow oral and written instructions.
- Data entry or administrative assistant experience is not needed but can be a bonus
- We are recruiting those who have a background in health care, warehouse worker, delivery drivers, customer service, etc - we welcome all backgrounds so long as you're ready to learn
To get started, these are the essential elements you'll need!
- LapTop. You may be asked to use your webcam. These types of studies typically pay more. You'll need a stable internet connection. You may be asked to conduct a study using your SmartPhone.
- Data entry skills. All studies require that you be able to read, write and take direction as well as type a minimum of 25 words per minute.
Benefits
- Work when you want
- Earn cash working part time or full time.
- Learn new skills that you can take anywhere.
- No degree required
- Supplement your existing job. No need to quit your current job, unless you really hate it.
- Excellent job for Stay at home moms, retired folks, disabled people and anyone looking to learn how to make income online.
Client Services Coordinator - Marketing
Posted today
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Job Description
Client Services Coordinator - Marketing Job ID Posted 30-Jul-2025 Service line Advisory Segment Role type Full-time Areas of Interest Administrative, Marketing, Sales Support Location(s) Columbus - Ohio - United States of America - - About the Client Service, Marketing, Coordinator, Property Management, Business Services, Client
Marketing Analytics - Senior Associate
Posted 1 day ago
Job Viewed
Job Description
Are you ready to make a significant impact on our marketing strategies? As a Marketing Analytics Senior Associate, you'll play a crucial role in shaping our customer communications and targeted marketing campaigns. Join us to leverage your data expertise and innovative mindset to drive success.
As a Marketing Analytics Senior Associate within our dynamic team, you will be responsible for creating data files for targeted marketing campaigns and customer communications. You will complete projects from start to finish, translating business strategy into actionable customer and prospect lists, and conducting quality checks on output. Collaborate with LOB-specific marketing and product teams to execute campaigns across multiple channels, including direct mail, email, statements, branch, ATM, and digital media. Your problem-solving skills and ability to innovate will be key to consulting on the design and execution of marketing programs.
In this role, you will thrive in a high-pressure environment, where your projects will have a significant financial impact. Your confident and outgoing disposition will enable you to work effectively with team members, clients, and senior executives. You will understand the cost-benefit relationship between solution sophistication and practicality, striving for the fastest and most accurate results.
Job Responsibilities:
- Collaborate with business partners to gather requirements and document technical specifications.
- Interpret marketing strategy and translate it into data and code.
- Develop a working knowledge of marketing campaign data and procedures.
- Pull data from internal and external sources via SQL and SAS; develop, debug, and execute SAS/SQL code.
- Assess and maintain data and process integrity.
- Relay process and data nuances to partners to optimize marketing programs.
- Complete projects independently from start to finish.
- Experience with SQL on platforms such as Teradata, DB2, Oracle, or SQL Server.
- Proficient in analyzing statistical data using SAS; SAS Base Certification is a plus.
- Bachelor's degree in a quantitative field preferred (e.g., Computing and Information Theory, Business, Statistics).
- Advanced degrees in Economics, Statistics, Math, or Business Analytics preferred.
- Proficient in Microsoft Office Suite.
- Strong oral and interpersonal skills; ability to translate data into a story for stakeholders.
- Strong logic and problem-solving skills.
- Results-oriented with a proactive approach to problem-solving.
- Analytics experience related to targeted marketing campaigns.
- Ability to listen, observe, acknowledge, lead by example, and provide recommendations.
*** Relocation assistance is not available for this role.
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
Base Pay/Salary
Chicago,IL $115,000.00 - $115,000.00 / year
Marketing Intern
Posted 1 day ago
Job Viewed
Job Description
BBI is looking for hard working, creative, and passionate student looking to gain marketing experience in a Columbus based freight brokerage. As a Marketing Intern at BBI, you will work alongside our marketing team to support daily tasks, social media projects, and gain more responsibility as the internship goes on. The summer internship program is crafted to elevate your marketing skill set while also adding immense value to our marketing efforts. If you are creative, get it done individual your search ends here, join us this summer!
What you'll be doing.
- Assist with daily marketing tasks such as office restock, providing support to marketing team, and project assignments
- Participate in the weekly brainstorming session with the marketing director
- Work in photoshop to customize and create customer packets
- Assist with the creation of our company wide monthly newsletter
- Work on 3 different marketing projects throughout the year that will focus on enhancing your overall marketing skill set
- Utilize social listening and trend monitoring to remain updated on industry trends, competitor activities, and brand related discussions by using social media platforms
- Take on video editing and creation of office culture reels and social media posts
- Showcase company growth and recent announcements through social media posts
- Brainstorm ways to increase brand awareness and put those thoughts into action
- Collaborate with your fellow interns by participating in volunteer activities and company outings
What you bring to the table.
- Junior and Senior undergraduates pursuing a bachelor's degree preferred
- Capable of completing the 11-week program at our Columbus office
- Able to work in office as this internship does not offer remote opportunities
- Hard working and energetic spirit
- Ability to learn and work in a fast-paced environment
- Excellent organizational skills, ability to prioritize, and comfortable working independently
- Best Places to Work 2019, 2020, and 2022
- Columbus' #1 Fastest-Growing Company - Fast , 2022, and 2023
- BBI is Great Place to Work certified - 2021, 2022
- Tampa Bay Business Journal 2022 and 2024 Best Places to Work
- Selling Power's 60 Best Companies to Sell For
- Inc. 5000 Fastest Growing Private Companies in America 2023, 2024
- CYP's Wonderful Workplaces for Young Professionals 2021, 2022 and 2023
- Columbus Business First Building Awards: Best New Office Project 2024
- Columbus Business First's Corporate Citizenship: Most Generous Companies and In-Kind Contributions
- Columbus Business First 40 Under 40 Award: CEO Brent Bosse 2024
- Don't worry about parking - we've got you covered
- We always reward hard work; this is a paid internship!
- Info sessions and networking events with BBI leadership and external professionals
- Work directly with a leader at BBI who would serve as your mentor
- Volunteer Opportunities
- Brand new HQ in the Arena District in Downtown Columbus
- Catered Meals
- Our College Relations Program Manager will be with you every step of the way to make sure you are getting the most out of the internship experience
Who we are.
BBI Logistics offers transportation solutions including but not limited to drayage, truckload, intermodal, LTL, expedited, purchase order consolidation, route optimization, cold storage, expedited delivery, and natural disaster response. As a rapidly growing company, BBI is quickly becoming a premier transportation provider nationwide.
#betterwithbbi
BBI Logistics is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, genetic information, disability or protected veteran status.
Salesforce & Marketing Systems Administrator
Posted 1 day ago
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Job Description
Department: Marketing
Are you a systems-minded professional who thrives in a collaborative, dynamic, and challenging environment? Corporate One is seeking a Salesforce & Marketing Systems Administrator to support and optimize the tools that power our member engagement, campaign execution, and business development efforts. This role is part of a marketing team , not IT, and focuses on system functionality, user support, and process automation and improvement-no coding required.
What You'll Do:
- Administer and support Salesforce, Salesforce
Senior Associate Data Scientist - Marketing Test Design
Posted 1 day ago
Job Viewed
Job Description
Are you deeply curious marketing data scientist looking to lead analytical strategies to tie analytics to business results? This role may be an exciting opportunity for you. The Chief Data Scientist Office is staffed with highly skilled individuals with PhDs, Master's, and Bachelor's Degrees who provide advanced analytical support to inform key strategic and tactical business decisions. The team is built around the pillars of innovation in applied data science and measurement consistency across businesses. It has a deep commitment to fostering a culture of experimentation across the teams it supports.
As a Data Scientist Associate Sr., within the Marketing Data Science team of the Chief Data Scientist Office at JPMorgan Chase, you will be primarily responsible for structuring analytical experimental test designs & measurement plans for acquisition, deepening and engagement marketing programs in the Consumer & Community Banking business unit.
Job Responsibilities:
- Partner closely with marketing segment, product, sales and channel managers to help develop analytically driven marketing campaign strategies and formalize short & long-term testing roadmaps
- Use advanced data science methods to develop experimentation test designs consistent with learning agenda, statistical requirements, financial and operational constraints
- Document selection criteria, targeting methodology, target audience profiles, and financial assumptions; and communicate them to audience management, channel, modeling & analytics teams
- Use marketing data to build analytical forecasts for campaigns and provide quantitative inputs to help optimize the marketing budget
- Leverage data visualization techniques to present analytical insight to stakeholders and business unit leadership
- 4-year Bachelor's degree, or equivalent, in with a quantitative focus in business, math, economics, statistics or analytics
- Knowledge of descriptive analytic techniques with experience working with SAS or Python, SQL, Excel, and large data sets
- Excellent structured and unstructured problem solving skills
- Excellent written & verbal communication skills that allow clear and concise presentation of conclusions and recommendations to a variety of business audiences
- Able to manage multiple concurrent projects in a fast-paced environment
- Able to work independently and in a team environment
- MBA or Master's Degree with a quantitative focus
- Familiarity with design of experiment methods
- Work experience in the financial sector or other business environment
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
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Senior Lead Analytics Engineer of Marketing Technology
Posted 1 day ago
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Job Description
About Lumen
Lumen connects the world. We are igniting business growth by connecting people, data and applications - quickly, securely, and effortlessly. Together, we are building a culture and company from the people up - committed to teamwork, trust and transparency. People power progress.
We're looking for top-tier talent and offer the flexibility you need to thrive and deliver lasting impact. Join us as we digitally connect the world and shape the future.
The Role
The Senior Lead Analytics Engineer is a strategic and technical leader responsible for designing, building, and optimizing scalable data infrastructure and analytics solutions across Lumen's marketing technology stack. This role sits at the intersection of data engineering and analytics, empowering marketing and sales teams with high-quality,
trusted data to drive insights, campaign performance, and strategic decisions.
A core focus of this role is relational data modeling-the ability to architect clean, scalable, and well-documented data models that reflect complex relationships across marketing platforms such as Salesforce Marketing Cloud, Marketo, and the Adobe Marketing Suite. You will work extensively within a Medallion architecture using tools like Microsoft Fabric, Power BI, and dbt, ensuring that data is structured in a way that supports intuitive reporting, analytics, and self-service exploration.
The Main Responsibilities
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Partner with the ops ingestion team to build and maintain scalable, efficient data pipelines using Microsoft Fabric and modern ELT tools.
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Design and implement relational data models that accurately represent business entities and their relationships, such as leads, campaigns, touchpoints, and conversions, across multiple marketing platforms.
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Normalize and structure data to reduce redundancy, improve query performance, and ensure consistency across reporting layers.
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Align data models with the Medallion architecture (Bronze, Silver, Gold layers) to support progressive refinement and analytics readiness.
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Integrate and transform data from Salesforce, Marketo, Adobe, and web analytics platforms into a unified, self-service reporting model that supports cross-channel insights and attribution.
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Ensure data accuracy, consistency, and availability across analytics platforms, with the ability to reverse engineer source applications for quality control and user acceptance testing.
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Develop intuitive dashboards and reports that support marketing strategy, campaign performance, and customer journey analytics.
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Collaborate with marketing strategists, campaign managers, dev-ops, and sales operations to understand data needs and deliver scalable, relationally sound solutions.
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Translate business questions into technical requirements and deliver insights that drive decision-making.
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Serve as a subject matter expert in analytics engineering, relational data modeling, and the modern data stack.
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Establish and promote best practices in data development, testing, documentation, and version control, with a focus on model scalability and maintainability.
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Evaluate and implement tools to improve data workflows, observability, and performance using the latest standards and ELT methodologies.
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Automate data validation, transformation, and deployment processes to ensure reliability and repeatability.
What We Look For in a Candidate
Required:
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Bachelor's or master's degree in computer science, Data Engineering, Marketing Analytics, or a related field.
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5-8+ years of experience in analytics or data engineering, preferably in a marketing or commercial analytics context.
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Deep expertise in SQL and experience with ELT or similar data modeling tools.
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Proficiency in Microsoft Fabric, including Lakehouses, continuous integration and continuous delivery/deployment, notebooks, pipelines, and Power BI.
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Experience with Salesforce Marketing Cloud, Marketo, and Adobe Marketing Suite.
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Strong understanding of ELT/ETL processes, data warehousing, and data governance.
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Familiarity with Medallion architecture and cloud data platforms (e.g., Adobe CDP, Analytics SDK, Tag Management, and code versioning).
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Experience with Git-based version control and CI/CD for data workflows
Preferred:
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Hands-on experience designing and deploying relational data models, including star schemas, snowflake schemas, and normalized structures that support scalable analytics.
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Ability to model complex relationships between marketing entities such as campaigns, leads, accounts, and engagement metrics.
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Knowledge of cloud platforms (Azure, AWS, or GCP).
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Strong working knowledge of Salesforce backend development tools, including Workbench and Object Relational Manager.
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Familiarity with marketing attribution models and customer journey analytics.
Key Competencies
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Marketing Data Acumen: Understanding of KPIs, funnel metrics, attribution models, and campaign performance tracking.
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Technical Expertise: Deep knowledge of relational data modeling, transformation, and orchestration tools.
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Analytical Thinking: Proactive approach to identifying and resolving data issues.
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Communication: Ability to translate business needs into technical solutions.
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Initiative: Self-driven and comfortable working independently in a fast-paced, matrixed environment.
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Attention to Detail: High standards for data quality, documentation, and testing.
Compensation
This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors.
Location Based Pay Ranges:
$103,711 - $38,281 in these states: AL, AR, AZ, FL, GA, IA, ID, IN, KS, KY, LA, ME, MO, MS, MT, ND, NE, NM, OH, OK, PA, SC, SD, TN, UT, VT, WI, WV, and WY.
108,896 - 145,195 in these states: CO, HI, MI, MN, NC, NH, NV, OR, and RI.
114,082 - 152,109 in these states: AK, CA, CT, DC, DE, IL, MA, MD, NJ, NY, TX, VA, and WA.
Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing. We're able to answer any additional questions you may have about our bonus structure (short-term incentives, long-term incentives and/or sales compensation) as you move through the selection process.
Learn more about Lumen's:
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Benefits (
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Bonus Structure
What to Expect Next
#LI-KM2
Requisition #:
Background Screening
If you are selected for a position, there will be a background screen, which may include checks for criminal records and/or motor vehicle reports and/or drug screening, depending on the position requirements. For more information on these checks, please refer to the Post Offer section of our FAQ page ( . Job-related concerns identified during the background screening may disqualify you from the new position or your current role. Background results will be evaluated on a case-by-case basis.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Equal Employment Opportunities
We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, gender expression, marital status, family status, pregnancy, or other legally protected status (collectively, "protected statuses"). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.
Disclaimer
The job responsibilities described above indicate the general nature and level of work performed by employees within this classification. It is not intended to include a comprehensive inventory of all duties and responsibilities for this job. Job duties and responsibilities are subject to change based on evolving business needs and conditions.
In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
Please be advised that Lumen does not require any form of
Digital Marketing Specialist (US)
Posted 1 day ago
Job Viewed
Job Description
Please whitelist the domains "lever.co" and "hire.lever.co" with your email provider to make sure you get our emails.
Disclaimer: This is a generic job description for the position stated below. Actual tasks and tools will be discussed further when you reach the final interview stage. Please ensure you apply for the right job based on your location and experience. We prioritize people who can do this successfully!
*Please only apply for this job if you are located in the US.
Digital Marketing Specialist (Remote)
Wing is on the exciting mission of redefining the future of work for companies worldwide! We are looking to be the one-stop shop for companies that are looking to build world-class teams & place their operations on autopilot.
And we're looking for a Digital Marketing Specialist to start immediately!
Duties and Responsibilities include but are not limited to:
1. Upload videos and graphics, keep the
Sr Digital Marketing Specialist (Remote)
Posted 1 day ago
Job Viewed
Job Description
Molina Healthcare is in search of an experienced Sr Digital Marketing Specialist.
The Sr. Specialist, Digital Marketing will be responsible for analyzing and recommending improvements for digital marketing strategies, executing and managing email campaigns to drive customer acquisition and engagement, and implementing digital campaigns effectively to meet company goals. The ideal candidate will have experience mapping lead journeys, setting up digital campaigns to drive leads through the sales funnel. The ideal candidate should be results-driven with exceptional attention to detail and knowledge of digital marketing metrics and ROI analysis.
Highly Qualified Candidates Will Have the Following Experience-
Digital Tag Manager Programs
Salesforce Marketing Cloud
Google or Adobe analytics (or similar)
Google AdWords,
Tag Manager systems, (Adobe or Google)
CMS (content management system)
Google Ads
SEO, SEM, CRM
Job Duties
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Be the subject matter expert for Salesforce Marketing Cloud
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Identify trigger qualifications for digital communications
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Strategically identify audience segments for optimal digital channel marketing
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Build data extensions
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Define and execute acquisition and engagement email/SMS/push marketing campaigns
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Experiment and leverage A/B and multivariate testing, segmentation, classification, and behavioral targeting to maximize gross profit, revenue, engagement, open, click & conversion rates, and nurture leads
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Design and execute data-driven experiments to pilot new tests, track and analyze performance, and incorporate learnings to drive continuous improvements
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Create promotional and content strategies to expand digital reach
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Collaborate on developing content that drives consumer & merchant engagement
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Build landing pages utilizing best practices to increase lead conversion
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Ensure compliance with consumer protection laws (CAN-SPAM, TCPA, etc.) and all regulating bodies within Government-sponsored health plans
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Build launch plans with key milestones and target timelines, etc.
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Report on campaign performance and identify new opportunities
Discretion/Latitude: Reports to Manager, Digital Marketing. Works under moderate supervision. Relies on experience and judgement to perform tasks and engage leadership as needed to meet assigned goals. Frequent contact with others inside and outside of the company.
Education : Bachelor's degree, or equivalent experience in related field
Licensure Preferred : Certifications in relevant marketing systems, processes and/or tools
Knowledge/Skills/Abilities
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3-5 years experience in marketing / operations / analytics / campaign management
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Marketing Cloud required experience at 2-3 years
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Experience managing marketing campaigns that generate leads and achieve revenue growth
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Proficiency in marketing automation systems, Salesforce and integrating those systems with other technologies
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Works well with Sales Ops and Marketers to define and implement projects and campaigns
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Technically capable, excellent communicator, and a desire to improve processes
Preferred:
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Medicaid or Medicare Health Plan experience
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Strong analytical skills
PHYSICAL DEMANDS: Working environment is generally favorable and lighting and temperature are adequate. Work is generally performed in an office environment in which there is only minimal exposure to unpleasant and/or hazardous working conditions. Must have the ability to sit for long periods. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function.
To all current Molina employees: If you are interested in applying for this position, please apply through the intranet job listing.
Molina Healthcare offers a competitive benefits and compensation package. Molina Healthcare is an Equal Opportunity Employer (EOE) M/F/D/V.
Pay Range: $77,969 - $141,371 / ANNUAL
*Actual compensation may vary from posting based on geographic location, work experience, education and/or skill level.